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Atricle Dump - Is Your Church in Alignment?
Has your well gone dry? Over the past several years most real estate agents appeared to get by. Some made lots of money; some did OK. How about you? There have been tons of articles written about getting and keeping business. How do you respond to this slower market? Do you shut down your business and change careers? Do you just wait for it to rain and refill your well" How about doing the logical thing, that is, dig your well little deeper! I find myself working with newly licensed agents and I tell them the same thing - work harder and smarter. Note each of these activities requires action, not passivity. I call these my "G's" for success; not "geez , where is my success?"Get out there! You can't sit still; activity builds activity. What do you do? The first thing is get out and meet people.
A few good tag-lines: "Just Do It" and "Where's The Beef?" This one lasted about 5 years in the 80's and was only dropped during the 90's due to weight becoming a public issue.
Look for a good advertisement company for your church, they will know how to make use of the subliminal messages in the selection of color fonts and graphics in your ads.
Avoid using real people from your congregation in your ads, you never know what may happen to them and you may have to pull an expensive ad.
If you ever blame a consumer, you have lost them. Blame is the result of negative guilt. Not all guilt is negative.
Remember that all non-profits require funding.
People will develop an image about ur church, but will it be what we want? Let's give them our image!
Orientation What is the magnet north for your Ch
Are you proud to tell people that you are in sales?What job title do you have on your business card?There's a sizeable list of terms such as Account Executive, Business Development Manager, Applications Engineer, Account Manager, Product Manager, Product Sales Engineer, Technical Sales Manager and perhaps you have a yet another variant.But if you are in sales, why don't you just call yourself a sales man / woman?It's clear that the titles in that list are a weak attempt to disguise the reality that you are the sales contact for your company. But why would you / we / the world try to camouflage this fact?The answer is that selling has a bad reputation and we'd sooner pretend that we aren't really in sales, we're part of management. But hold on a moment, what is the function of sales, why sho
The Medium driven Church The medium driven Church could be a church with a strong Sunday School. It could be centered on the pulpit with one strong person. It could be the choir or a bus ministry. It could also be a TV ministry. The up side is that it could be flexible or creative. The down side is when it fixes in on one medium or one person.
The Market driven Church The market driven Church is a church that aims for specific group or class of people, or any area that can be identified. The up side is that it is usually the most creative and the most flexible. Always on top. Constant change. The down side is that a market driven Church can become a slave to the market and with a highly market driven Church there is a high risk factor. Willing to comprise the message.
Good Alignment When all three of these are in alignment with each other you have the best situation. They are all good, but they must have good alignment. They may not be in balance, but should be in alignment. For example the message must reach the market. To do this you must study and know your market. Who are you reaching for and who is available for you to reach.
How well do you communicate what you are to your church? How well do you communicate what you are to your community?
Image is what others think you are. Identity is what you know you are. Try to merge image and identity so that others really know what you are all about.
Step One - Inspire commitment from your staff or board. Step two - Develop a self-awareness. Ask yourself what is the dominant theme for out church now? Use a five year maximum time frame. What moments from my church's past and present are emblematic of our vision? What do we want to say about our church and to whom? If you try to appeal to everyone, you will not appeal to anyone. Which truth about my church will I choose to represent us? Pick only one and go forward with it. The one you pick is your identity and the one you go forward with is your image.
Marketing strategy Be careful not to sell what you cannot deliver! You may not understand who you are. Why do tag-lines matter? Think of it as your bumper sticker. It tells who you are and how you want to be seen.
A large southern church that has just come out of a long successful revival and is now trying to get back to being a church again, has picked a tag-line ( Explore Life Now ). Their market is a large geographical area that the past revival reached and the congregation usually spends the weekend when coming to the church. With beaches nearby, the message is to come, attend church and enjoy the beaches.
A few bad tag-lines: "It's not your father's Oldsmobile", Oldsmobile is no longer around, they drove off their older market by insulting the older drivers.
"Brown and Buddy", Pepsi Cola tag-line and it only ran one week. They were aiming for the black community and it drew all kinds of negative feedback.
A few good tag-lines: "Just Do It" and "Where's The Beef?" This one lasted about 5 years in the 80's and was only dropped during the 90's due to weight becoming a public issue.
Look for a good advertisement company for your church, they will know how to make use of the subliminal messages in the selection of color fonts and graphics in your ads.
Avoid using real people from your congregation in your ads, you never know what may happen to them and you may have to pull an expensive ad.
If you ever blame a consumer, you have lost them. Blame is the result of negative guilt. Not all guilt is negative.
Remember that all non-profits require funding.
People will develop an image about ur church, but will it be what we want? Let's give them our image!
Orientation What is the magnet north for your Chu
Have you ever considered what you might do if you lost everything that you own? Most folks do not think about this at all and yet their personal possessions rank pretty high on their lists of importance in their lives. Consider if you will all the things that you own and how important they are to you? If you lost them, could you afford to replace them? For most people the answer is no.Personal Property Insurance is insurance for your Personal Possessions. If you consider that you like most people work hard to make money to buy the things you love and it gives you joy and happiness to have these things, but what if? And that is why there is personal property insurance and thus, perhaps you might look into getting some to protect your personal property. But you need to consult an expert on insurance so you can know what
The Market driven Church The market driven Church is a church that aims for specific group or class of people, or any area that can be identified. The up side is that it is usually the most creative and the most flexible. Always on top. Constant change. The down side is that a market driven Church can become a slave to the market and with a highly market driven Church there is a high risk factor. Willing to comprise the message.
Good Alignment When all three of these are in alignment with each other you have the best situation. They are all good, but they must have good alignment. They may not be in balance, but should be in alignment. For example the message must reach the market. To do this you must study and know your market. Who are you reaching for and who is available for you to reach.
How well do you communicate what you are to your church? How well do you communicate what you are to your community?
Image is what others think you are. Identity is what you know you are. Try to merge image and identity so that others really know what you are all about.
Step One - Inspire commitment from your staff or board. Step two - Develop a self-awareness. Ask yourself what is the dominant theme for out church now? Use a five year maximum time frame. What moments from my church's past and present are emblematic of our vision? What do we want to say about our church and to whom? If you try to appeal to everyone, you will not appeal to anyone. Which truth about my church will I choose to represent us? Pick only one and go forward with it. The one you pick is your identity and the one you go forward with is your image.
Marketing strategy Be careful not to sell what you cannot deliver! You may not understand who you are. Why do tag-lines matter? Think of it as your bumper sticker. It tells who you are and how you want to be seen.
A large southern church that has just come out of a long successful revival and is now trying to get back to being a church again, has picked a tag-line ( Explore Life Now ). Their market is a large geographical area that the past revival reached and the congregation usually spends the weekend when coming to the church. With beaches nearby, the message is to come, attend church and enjoy the beaches.
A few bad tag-lines: "It's not your father's Oldsmobile", Oldsmobile is no longer around, they drove off their older market by insulting the older drivers.
"Brown and Buddy", Pepsi Cola tag-line and it only ran one week. They were aiming for the black community and it drew all kinds of negative feedback.
A few good tag-lines: "Just Do It" and "Where's The Beef?" This one lasted about 5 years in the 80's and was only dropped during the 90's due to weight becoming a public issue.
Look for a good advertisement company for your church, they will know how to make use of the subliminal messages in the selection of color fonts and graphics in your ads.
Avoid using real people from your congregation in your ads, you never know what may happen to them and you may have to pull an expensive ad.
If you ever blame a consumer, you have lost them. Blame is the result of negative guilt. Not all guilt is negative.
Remember that all non-profits require funding.
People will develop an image about ur church, but will it be what we want? Let's give them our image!
Orientation What is the magnet north for your Ch
Enjoy a complete mobile music experience with Nokia mobile phones. Nokia has launched a collection of music phones embedded with high-end multimedia features and excellent user interface. Be it Nokia N70, 3250 or 5500, Nokia wont deprive you of the mobile musical extravaganza.With Nokia music phones on the block, your musical experience can't get any better. Downloading multimedia files including video and music is easy and full of fun with Nokia phones. With the highly functional digital music player integrated in the phone, Enjoy your music with excellent 3D stereo sound technology. The integrated hands free speaker makes your musical experience easier and comfortable. Blue tooth wireless technology provides you easy transfer of your music from your device to any compatible PC. You can also share your music online w
How well do you communicate what you are to your church? How well do you communicate what you are to your community?
Image is what others think you are. Identity is what you know you are. Try to merge image and identity so that others really know what you are all about.
Step One - Inspire commitment from your staff or board. Step two - Develop a self-awareness. Ask yourself what is the dominant theme for out church now? Use a five year maximum time frame. What moments from my church's past and present are emblematic of our vision? What do we want to say about our church and to whom? If you try to appeal to everyone, you will not appeal to anyone. Which truth about my church will I choose to represent us? Pick only one and go forward with it. The one you pick is your identity and the one you go forward with is your image.
Marketing strategy Be careful not to sell what you cannot deliver! You may not understand who you are. Why do tag-lines matter? Think of it as your bumper sticker. It tells who you are and how you want to be seen.
A large southern church that has just come out of a long successful revival and is now trying to get back to being a church again, has picked a tag-line ( Explore Life Now ). Their market is a large geographical area that the past revival reached and the congregation usually spends the weekend when coming to the church. With beaches nearby, the message is to come, attend church and enjoy the beaches.
A few bad tag-lines: "It's not your father's Oldsmobile", Oldsmobile is no longer around, they drove off their older market by insulting the older drivers.
"Brown and Buddy", Pepsi Cola tag-line and it only ran one week. They were aiming for the black community and it drew all kinds of negative feedback.
A few good tag-lines: "Just Do It" and "Where's The Beef?" This one lasted about 5 years in the 80's and was only dropped during the 90's due to weight becoming a public issue.
Look for a good advertisement company for your church, they will know how to make use of the subliminal messages in the selection of color fonts and graphics in your ads.
Avoid using real people from your congregation in your ads, you never know what may happen to them and you may have to pull an expensive ad.
If you ever blame a consumer, you have lost them. Blame is the result of negative guilt. Not all guilt is negative.
Remember that all non-profits require funding.
People will develop an image about ur church, but will it be what we want? Let's give them our image!
Orientation What is the magnet north for your Ch
How do you get the most out of your web site? Setting up and maintaining your web site isn't at all difficult, and if there is anything you need to learn you can find out everything you need to know on the Internet. Without too much effort and a lot of time, you can create a beautiful web site, filled with images and great content.So…how do you get people to visit your site?Just because you know that your web site is great, it doesn't mean that everyone else does. There are thousands upon thousands of web sites floating around out there in cyberspace, and everyone has a piece of the pie. For everything there is, there exists a web site. Every single type of business that you could name has its own web site on the Internet. How are you supposed to get yours to stand out above so many others that are out th
Marketing strategy Be careful not to sell what you cannot deliver! You may not understand who you are. Why do tag-lines matter? Think of it as your bumper sticker. It tells who you are and how you want to be seen.
A large southern church that has just come out of a long successful revival and is now trying to get back to being a church again, has picked a tag-line ( Explore Life Now ). Their market is a large geographical area that the past revival reached and the congregation usually spends the weekend when coming to the church. With beaches nearby, the message is to come, attend church and enjoy the beaches.
A few bad tag-lines: "It's not your father's Oldsmobile", Oldsmobile is no longer around, they drove off their older market by insulting the older drivers.
"Brown and Buddy", Pepsi Cola tag-line and it only ran one week. They were aiming for the black community and it drew all kinds of negative feedback.
A few good tag-lines: "Just Do It" and "Where's The Beef?" This one lasted about 5 years in the 80's and was only dropped during the 90's due to weight becoming a public issue.
Look for a good advertisement company for your church, they will know how to make use of the subliminal messages in the selection of color fonts and graphics in your ads.
Avoid using real people from your congregation in your ads, you never know what may happen to them and you may have to pull an expensive ad.
If you ever blame a consumer, you have lost them. Blame is the result of negative guilt. Not all guilt is negative.
Remember that all non-profits require funding.
People will develop an image about ur church, but will it be what we want? Let's give them our image!
Orientation What is the magnet north for your Ch
This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.It does, however, help to build brand recognition and keeps your name in front of your existing and potential customers. People are also more likely to read a newsletter than a sales letter because they see it as less threatening.A newsletter lets the customer know that:You are an expert in your fieldYou are prepared to give them lots of free advice, tips and ideasYou have some new products or servicesYou have a sale or a promotion coming upYou understand the customer's industry and their problemsYou are a human organisation with lots of lovel
A few good tag-lines: "Just Do It" and "Where's The Beef?" This one lasted about 5 years in the 80's and was only dropped during the 90's due to weight becoming a public issue.
Look for a good advertisement company for your church, they will know how to make use of the subliminal messages in the selection of color fonts and graphics in your ads.
Avoid using real people from your congregation in your ads, you never know what may happen to them and you may have to pull an expensive ad.
If you ever blame a consumer, you have lost them. Blame is the result of negative guilt. Not all guilt is negative.
Remember that all non-profits require funding.
People will develop an image about ur church, but will it be what we want? Let's give them our image!
Orientation What is the magnet north for your Church? If you shake a compass it will always return back to the same direction. What ever your church goes through, the direction it returns to is your orientation.
Examples of Church orientation:
Worship Music
Preaching
Small Groups
Christian Education
Relationships
Growth
Children
Youth
Fill in the blank. As it is right now my church is ___________, orientated.
What is your church's message?
What is your church's medium?
What is your church's market?
What was the size of your congregation 2 years ago?
What was the size of your congregation 5 years ago?
What is the average age of your congregation?
Has your revenue increased, decreased or remained the same?
Are you closing the door to visitors? Example: Private jokes known only to the congregation can turn visitors away. Do you make it sound like you must have problems to become a member?
Values of your Church Clarify the values of your church, values are a policing factor. Select the three top important values in your church.
Example:
1. Personal relationships
2. Spiritual life
3. Authority of Scripture
After the top three, the rest are just what people want to hear. List the things that are important in your church and score them in order of importance 1 to 10.
Example:
Growth - 3
Service - 8
Pastoral - 7
Evangelism -3
Events - 2
Social Work - 2
Facilities - 1
Finances - 4
Compare what you feel is important with the values you have selected for your church. Are you being truthful in what you say your values are and what you place importance on. For example if you place growth as a value and you are not growing, then growth is not a value.
In the example above, do you think that these are true values with the low importance placed on some of the items?
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