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  • Atricle Dump - How To Write Meaningful Mission Statements

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    and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.

    Analysis of Statement:

    The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Rega

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    Mission statements summarize your company’s philosophy and purpose, and are an integral part of your articles of incorporation and business plan. Powerful mission statements should be less than 100 words in length and ideally focus on your organization’s core competencies—that is, what you do best.

    While a mission statement is an important part of your overall business plan, its primary purpose is to inform consumers and capital investors of who you are, what you do, and why you do it. Additionally, the mission statement provides direction to your marketing campaign and sets the tone of your corporate culture. The following two examples serve to illustrate this concept.

    Sample 1:

    Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.

    Analysis of Statement:

    This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.

    Sample 2:

    Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.

    Analysis of Statement:

    The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Regar

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    are, what you do, and why you do it. Additionally, the mission statement provides direction to your marketing campaign and sets the tone of your corporate culture. The following two examples serve to illustrate this concept.

    Sample 1:

    Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.

    Analysis of Statement:

    This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.

    Sample 2:

    Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.

    Analysis of Statement:

    The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Rega

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    nalysis of Statement:

    This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.

    Sample 2:

    Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.

    Analysis of Statement:

    The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Rega

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    identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.

    Sample 2:

    Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.

    Analysis of Statement:

    The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Rega

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    and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.

    Analysis of Statement:

    The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Regarding a potential marketing campaign, the mission statement identifies the market area as the Los Angeles area.

    The biggest mistakes companies make regarding mission statements is to tuck it into a file drawer, and then dust it off every few years for loan applications and shareholder meetings. Used effectively, a mission statement should become part of your corporate culture, giving direction to your marketing campaigns, customer service, new product development, and employee training.

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