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  • Atricle Dump - The Power of Competitive Differentiation

    Why Your Clients Are Buying from Someone Else (and What You Can Do About It)
    Have you ever wondered why a client would come to you for your services one time and then next time go to someone else? It’s a frustrating situation. You spend lots of time, energy and money to bring in new clients, only to have them defect to your competition shortly thereafter. There are a few common reasons why you might face this challenge. There are also several ways to rectify it. As you read this list, keep an open mind and be honest with yourself. Have you ever given clients a reason to think…Another Company is Easier to Work With. If so
    s from which to choose!

    The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that rep

    10 Successful Interview Tips
    1. As the old saying goes “Dress for Success”. Business attire only and be well groomed. Go easy on the Aqua-Velva and other perfumes. Haircut, shave, neat make-up, clean clothes without the wrinkles. In other words don't walk in looking like you just came from a night out.2. Don’t concentrate solely on the salary. Ask questions about the job itself, the company and industry.3. Show enthusiasm and interest in the job. If you don’t show these now, how are you going to be on the job?4. Make eye contact with the interviewer. You don’t have
    There's no doubt about it! When it comes to the world of speaking, training, coaching and consulting, it's a highly competitive buyer's market. Industry-wide, there are literally tens of thousands of professionals from which to choose!

    How competitive is it? Let's say you are a client looking for a keynote speaker for your company's annual leadership conference. The National Speakers Association website lists 739 members offering keynote programs on the subject of leadership alone. Even at the elite level, the Washington Speakers Bureau - one of the most prestigious, exclusive and respected bureaus in the world - lists 116 leadership experts. That's a lot of speakers from which to choose!

    The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that repr

    I Want A Raise!
    Observe a plant placed inside a box with a small hole in it. The plant will elongate outside the box through the hole so that its leaves will reach the sunlight. Why? It's because of its needs of the sunlight to grow and bear fruit when the time comes. It is only natural for a plant to bear fruit.Look at you, isn't it that you want a raise -- you want to be promoted? Would you like some thought? Listen to me…Are you good at your work? If not then you have to strive to know more so that you can outgrow your work. It is only when you outgrow the r
    iterally tens of thousands of professionals from which to choose!

    How competitive is it? Let's say you are a client looking for a keynote speaker for your company's annual leadership conference. The National Speakers Association website lists 739 members offering keynote programs on the subject of leadership alone. Even at the elite level, the Washington Speakers Bureau - one of the most prestigious, exclusive and respected bureaus in the world - lists 116 leadership experts. That's a lot of speakers from which to choose!

    The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that rep

    Marketing for the Notary Public - How to Get Work Outside the Loan Industry
    I am a mobile notary. I meet many interesting people and drive through one of the most beautiful areas in the US. After working in law offices for over 20 years, I love working out of my home and car.I travel to people's homes, workplaces, and medical facilities. It is fascinating to see the different ways people live, work, and get care. I have been welcomed into mansions and campers. I have walked through ankle-deep carpet in high-rise offices. I have stood on muddy ground and sworn in construction workers who were perched high above me on roof
    annual leadership conference. The National Speakers Association website lists 739 members offering keynote programs on the subject of leadership alone. Even at the elite level, the Washington Speakers Bureau - one of the most prestigious, exclusive and respected bureaus in the world - lists 116 leadership experts. That's a lot of speakers from which to choose!

    The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that rep

    Integrity At Work - How Do You Show Up?
    As the business sections of today's papers and magazines read more and more like the police blotter, ''Integrity'' is fast becoming a hot topc of conversation in business boardrooms, around water coolers, and in today's business best-sellers. Integrity is defined as walking the talk when it comes to living one's true values, being authentic. Take this self-assessment and explore how you walk your integrity talk when you show up at work.Integrity is a lot like being pregnant. In other words, either you are pregnant, or you aren't. There's no middle gro
    e level, the Washington Speakers Bureau - one of the most prestigious, exclusive and respected bureaus in the world - lists 116 leadership experts. That's a lot of speakers from which to choose!

    The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that rep

    No Energy Vampires Allowed
    I’ll never forgot the time I called my father from the restaurant I owned to tell him that I found my calling and was going to pursue a career as an author and speaker. His response was less than enthusiastic. “What the he_ _ are you going to do that for,” he said. “That will never amount to anything. It’s a load of junk. Just focus on your restaurant.” I hung up the phone and thought two simple words “Thanks Dad.”Believe it or not, I didn’t get angry at him for saying this. I knew he was just one of many negative people; I call Energy Vampires, that I
    s from which to choose!

    The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that represents a mere fraction of the more than 30,000 member coaches of www.coachville.com.

    Sure, all human development professionals have their own spin, style and areas of expertise - and can be hired at fees all across the board. But there's obviously a LOT of people competing for the chance to speak, train, coach or consult - and, in large part, the differences between them are not as great as they would like to imagine.

    In fact, in our recent study of the human development industry, 100% of respondents said that differentiating themselves from their competitors was very important to the success of their type of business. Yet 61% of the respondents said that competit

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