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Atricle Dump - Success is a Matter of Congruency
8 Fundamental Rules For Writing Great Copy That Sells you do.The number one objective of your sales copy is to get your prospect interested enough in your offer to actually take action and buy it.Just how do you actually write copy that does just that?There is no one hard and fast rule to achieving that but there are definitely certain rules that needs to be followed if you want to write sales copy that is effective in getting your prospect to buy from you.Rule #1 – Focus On Your Prospect Sales copy should always be written with the prospect’s needs, wants, desires, and feelings in mind.Always focus on the prospect, never on yourself. Forget about inflati If you aren’t tremendously happy at what you do, it is impossible to be resoundingly successful at it. Sometimes that means you must change jobs; other times it means you must keep in mind the deeper meaning of your job. For example, let’s say you’re a sales representative. If you get focused on the paperwork and the inevitable rejections and frustrations of the sales process, it is harder to enjoy what you do. If you keep your eye on the main goal of your job -- making sure your customers have the proper materials to do their important tasks and to provide for your family -- then Adjust Your Expectations Athletes call it being in the zone. Mike Tyson had it early in his professional career. Tiger Woods demonstrated it in 2000 with unprecedented golf success. Actors talk of actually becoming the role they are playing, and they earn Oscars for those performances.You've all heard some business owners whine about employees: "my staff members are always coming to work late", "my employees' children are always getting sick", "I have high employee turnover". Why do some owners not whine? Maybe they have looked at their employees and adjusted to the obvious. If the owner is habitually late, your employees will be, too. If your employees are mostly young parents, yes their children will be sick. Look at your employment package and then work with your employees to see how you can customize it within your company's budget. This attention may help solve the retention problem.A One business executive described it to me as being monomaniacal: When your entire focus remains on perfecting one thing. It is the pursuit of great performers looking to reach the next level. What is “It?” It is clarity of thought paired with seamless action, and it is a recipe for unparalleled success. Imagine during your workday you are totally focused on being successful. No needless meetings, no non-work-related distractions, no interruptions -- just pure focus. How much more could you get done? How much more successful would you be in your job? What if everyone in your department operated in the same way? Sound like science fiction? It doesn’t have to be. Congruency in motion and emotion is the purest cause of great success. How many of us are even capable of this? Watch children play. Take away the video games, turn off the television, let them have boundless play, and watch congruency in action. My nephew is able to turn most anything in his hands into the controls of heavy machinery and the rest of the world is lost to where he is and what he has created. His mental focus and his physical actions are completely in sync. In fact, most children are capable of this kind of congruency when not cluttered with external stimuli that block this type of thinking or provide the thinking for you. As adults, we need to understand that our energy flows where our attention goes. If financial concerns, health issues, and negative information received through such channels as televised news or reports from the head office distract us, we are taken out of our congruency and we become scattered in our thinking and our efforts. Am I saying to ignore these other issues? No. I am saying you must get these other things in order so that you can focus on the important. If you don’t take care of your health, for example, you will have reduced concentration, higher stress and less endurance. So taking care of your health becomes a prerequisite for creating an environment that facilitates congruency. What environment can I create that will help me be more congruent? 1. Enjoy what you do. If you aren’t tremendously happy at what you do, it is impossible to be resoundingly successful at it. Sometimes that means you must change jobs; other times it means you must keep in mind the deeper meaning of your job. For example, let’s say you’re a sales representative. If you get focused on the paperwork and the inevitable rejections and frustrations of the sales process, it is harder to enjoy what you do. If you keep your eye on the main goal of your job -- making sure your customers have the proper materials to do their important tasks and to provide for your family -- then y Factors That Affect a Good Franchise Site Location day you are totally focused on being successful. No needless meetings, no non-work-related distractions, no interruptions -- just pure focus. How much more could you get done? How much more successful would you be in your job? What if everyone in your department operated in the same way? Sound like science fiction? It doesn’t have to be.Choosing the best franchise is just half the equation. Without the right location for it, you may find it hard to recoup your investment. So how do you choose the right location for your franchise?Perhaps the first thing you should consider is if there are enough people in your locality to ensure that sufficient volume will be consumed. If not, does your area have any plans for expansion? The more you cater to a small segment or niche in the market, the bigger the population must be. Moreover, the product volume consumed monthly must not only be sufficient to cover your monthly expenses but must also bring you a Congruency in motion and emotion is the purest cause of great success. How many of us are even capable of this? Watch children play. Take away the video games, turn off the television, let them have boundless play, and watch congruency in action. My nephew is able to turn most anything in his hands into the controls of heavy machinery and the rest of the world is lost to where he is and what he has created. His mental focus and his physical actions are completely in sync. In fact, most children are capable of this kind of congruency when not cluttered with external stimuli that block this type of thinking or provide the thinking for you. As adults, we need to understand that our energy flows where our attention goes. If financial concerns, health issues, and negative information received through such channels as televised news or reports from the head office distract us, we are taken out of our congruency and we become scattered in our thinking and our efforts. Am I saying to ignore these other issues? No. I am saying you must get these other things in order so that you can focus on the important. If you don’t take care of your health, for example, you will have reduced concentration, higher stress and less endurance. So taking care of your health becomes a prerequisite for creating an environment that facilitates congruency. What environment can I create that will help me be more congruent? 1. Enjoy what you do. If you aren’t tremendously happy at what you do, it is impossible to be resoundingly successful at it. Sometimes that means you must change jobs; other times it means you must keep in mind the deeper meaning of your job. For example, let’s say you’re a sales representative. If you get focused on the paperwork and the inevitable rejections and frustrations of the sales process, it is harder to enjoy what you do. If you keep your eye on the main goal of your job -- making sure your customers have the proper materials to do their important tasks and to provide for your family -- then 7 Keys To Powerful Presentations That Attract More Clients My nephew is able to turn most anything in his hands into the controls of heavy machinery and the rest of the world is lost to where he is and what he has created. His mental focus and his physical actions are completely in sync. In fact, most children are capable of this kind of congruency when not cluttered with external stimuli that block this type of thinking or provide the thinking for you.Have you noticed that speakers at conferences and events are considered as the “go to” expert in their field just because they are positioned as a speaker?Speaking and presenting are great ways of extending your reach and promoting your expertise so that you attract more clients.Here are 7 tips to enhance your professional presentations.1. DO YOUR RESEARCH – If you have been approached to speak at an event, make sure that you check with the events organiser who has been the most recent speakers and what they talked about. You need to make sure that you provide value to the attendees and do not repeat wh As adults, we need to understand that our energy flows where our attention goes. If financial concerns, health issues, and negative information received through such channels as televised news or reports from the head office distract us, we are taken out of our congruency and we become scattered in our thinking and our efforts. Am I saying to ignore these other issues? No. I am saying you must get these other things in order so that you can focus on the important. If you don’t take care of your health, for example, you will have reduced concentration, higher stress and less endurance. So taking care of your health becomes a prerequisite for creating an environment that facilitates congruency. What environment can I create that will help me be more congruent? 1. Enjoy what you do. If you aren’t tremendously happy at what you do, it is impossible to be resoundingly successful at it. Sometimes that means you must change jobs; other times it means you must keep in mind the deeper meaning of your job. For example, let’s say you’re a sales representative. If you get focused on the paperwork and the inevitable rejections and frustrations of the sales process, it is harder to enjoy what you do. If you keep your eye on the main goal of your job -- making sure your customers have the proper materials to do their important tasks and to provide for your family -- then Myths About Women and International Business ports from the head office distract us, we are taken out of our congruency and we become scattered in our thinking and our efforts.Researcher, Nancy Adler conducted a monumental study in the mid 1980’s to address myths about women and international business. Her study investigated if commonly held myths about women in international business were true including: women are not interested in International business, women were not willing to travel overseas for a variety of reasons namely family responsibilities and women would not be viewed as credible in overseas business due to the local perception of women. Her study results revealed that many of these false perceptions were indeed myths often held by male managers and HR personnel, and that women wer Am I saying to ignore these other issues? No. I am saying you must get these other things in order so that you can focus on the important. If you don’t take care of your health, for example, you will have reduced concentration, higher stress and less endurance. So taking care of your health becomes a prerequisite for creating an environment that facilitates congruency. What environment can I create that will help me be more congruent? 1. Enjoy what you do. If you aren’t tremendously happy at what you do, it is impossible to be resoundingly successful at it. Sometimes that means you must change jobs; other times it means you must keep in mind the deeper meaning of your job. For example, let’s say you’re a sales representative. If you get focused on the paperwork and the inevitable rejections and frustrations of the sales process, it is harder to enjoy what you do. If you keep your eye on the main goal of your job -- making sure your customers have the proper materials to do their important tasks and to provide for your family -- then Developing Human Resource Policies For Your Small Business you do.As your small business grows, you’ll discover that the more employees you hire, the more help you need with personnel issues. By the time you’re ready to establish a position or department for managing human resources concerns, it’s past time to consider a human resources policy. The idea of “policies” make some small business owners cringe, but the hiring and management of individuals other than yourself will bring a wealth of unanticipated needs. Considering the development of such policies could sound daunting, as well, but once you put a plan into place, the process can be more streamlined. Your plan should include re If you aren’t tremendously happy at what you do, it is impossible to be resoundingly successful at it. Sometimes that means you must change jobs; other times it means you must keep in mind the deeper meaning of your job. For example, let’s say you’re a sales representative. If you get focused on the paperwork and the inevitable rejections and frustrations of the sales process, it is harder to enjoy what you do. If you keep your eye on the main goal of your job -- making sure your customers have the proper materials to do their important tasks and to provide for your family -- then you can find deep satisfaction. 2. Create opportunity for uninterrupted focus. Ignore the newspaper and the television. Only talk about what your focus is. You may not be in the position of a free-lance artist who can eat, breathe and sleep his art -- yet. Start with small steps. Block out a time each day to focus on The Main Thing. If your most productive, most creative time is first thing in the morning, spend your first two hours of the day on The Main Thing that will help you achieve your most important goal. No checking email or phone messages first. You’d be surprised how many things can wait two hours -- but would consume those two hours if you acknowledged them first. Don’t let the urgent push the important to the back burner. 3. Work hard for refinement. The iPod was a wonderful invention and breakthrough for listening to music like never before. It is a social phenomenon, yet its creators still are constantly refining and in search of the perfect product. When you work hard to refine, not only do you improve whatever it is you are working on, but you also improve the thought process that will take you to a higher level of success. What was “good enough” last year that you no longer see as “good enough”? If you are congruent in your thinking and focus, you will constantly be seeking and finding refinement and improvement. Great successes are constantly looking to maintain congruency of thought and action to the point they can turn it on when they need to. Warren Buffet doesn’t just happen to be one of the luckiest business leaders in the world. His success is predicated on his clarity of thought and purpose of action that in congruency delivers unprecedented success, which is what makes him the Oracle of Omaha. What is your Main Thing? What is the one thing that you need to focus all your efforts in pursuit of? Let today be the day you find your clarity of thought and start aligning all your thoughts and actions to achieve a higher level of success.
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