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Atricle Dump - How to Launch a New Concept (What to do when you're First Born)
Team dynamics or team roles are important concepts to wrap your head around if you are the one who ultimately is responsible for ensuring a team meets a deadline or specific criterion. Not understanding the dynamic of teams can literally put yo
3. Do not focus on your brand - focus on the concept.
The primary consi
Do Business Owners Rely on Professionals Too Much? (Do They Have Any Choice?)By Art Consoli, author of “How to Evaluate and Profit from a Business Opportunity - The Entrepreneur’s Guide”I just had a conversation with a very succes
1. Don’t rush out a buy a bunch of advertisements.
Advertising is the vehicle that is used to maintain an existing brand’s profile and there is a fundamental difference between building a brand and maintaining it. The best and most credible way to launch a new concept is through publicity, not through advertising.
2. Do rush out and get yourself a decent publicist.
A good publicist will generate media interest. The best way to get media interest is to hire someone who is well connected to the media you want to target. Normally the media are only interested in something genuinely new so if you’re not genuinely new, you might have to do some more work on your concept.
3. Do not focus on your brand - focus on the concept.
The primary consid
Re-invention; Six Random thoughts “If it ain’t broke don’t fix it”… term often heard at Hurtte’s Texaco 1964 I had just started working as a car wash boy (a strapping ten years old) when I f
Advertising is the vehicle that is used to maintain an existing brand’s profile and there is a fundamental difference between building a brand and maintaining it. The best and most credible way to launch a new concept is through publicity, not through advertising.
2. Do rush out and get yourself a decent publicist.
A good publicist will generate media interest. The best way to get media interest is to hire someone who is well connected to the media you want to target. Normally the media are only interested in something genuinely new so if you’re not genuinely new, you might have to do some more work on your concept.
3. Do not focus on your brand - focus on the concept.
The primary consi
Business owners everywhere know: it takes policies and strategies to make a business succeed. The idea of owning a business has become so competitive, that most business owners will spend a lot of time trying to find new ideas to implement alo
2. Do rush out and get yourself a decent publicist.
A good publicist will generate media interest. The best way to get media interest is to hire someone who is well connected to the media you want to target. Normally the media are only interested in something genuinely new so if you’re not genuinely new, you might have to do some more work on your concept.
3. Do not focus on your brand - focus on the concept.
The primary consi
There are lots of benefits for some businesses to import or export goods. Manufacturers and distributors can order directly from the overseas manufacturer and save money on their purchases. They can also market their goods to the world instea
3. Do not focus on your brand - focus on the concept.
The primary consi
Medical billing is complex enough on paper. Throw electronic medical billing into the mix and it gets even more complex. In this installment in our series, we're going to cover NSF 3.01 specifications FA0 record, fields 29 through 38FA
3. Do not focus on your brand - focus on the concept.
The primary consideration when launching a new concept is to promote the concept. Why is this concept better than the old existing concepts? The promotion of the brand is a secondary consideration. After all, your brand is the only one there so by default you’re the only brand able to fulfill any purchase of the new concept.
4. Keep reinventing your product before your competition catches up.
I have talked endlessly about this – but I will sneak it in one more time to remind everyone. Once you are first, you can stay first by continuing to reinvent your own product before the competition catches up.
Fiona Mackenzie is an experienced senior business and marketing strategist from Melbourne, Australia. She has a MBA and industry experience across telecommunications
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