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    1 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some importa
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    According to a Wall Street Journal report, advergaming is projected to generate $4 billion in revenues by the end of 2008, and the report states that companies using advergaming believe the gaming audience is more open to in-game advertising than web surfers and TV watchers. This statement is backed up by a November 2005 Nielsen Interactive Entertainment study that found 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some importan
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    d of 2008, and the report states that companies using advergaming believe the gaming audience is more open to in-game advertising than web surfers and TV watchers. This statement is backed up by a November 2005 Nielsen Interactive Entertainment study that found 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some importa
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    game advertising than web surfers and TV watchers. This statement is backed up by a November 2005 Nielsen Interactive Entertainment study that found 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some importa
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    tive Entertainment study that found 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some importa
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    1 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some important factors when employing advergaming as a marketing tool.

    • Be sure to incorporate both online and offline channels into your distribution plans. For example, promote an online game by printing the website URL on product packaging, within promotional materials, or by mailing out a CD-ROM. Consider non-traditional forms of distribution like podcasts, cell phones and VOI avenues.

    • Though online gaming is the most popular choice for adve

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