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    ing has grown into a formidable industry.

    Advergaming is generally categorized in three different ways. In the first category, companies provide interactive games on their websites, hoping vi

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    Advergaming, considered to be one of the newest marketing and advertising strategies, is rapidly becoming the darling of the advertising industry. Though the term "advergames" wasn't coined until 2001 in a Wired magazine's "Jargon Watch" column, advergaming as a marketing tool is actually older than most people realize.

    The first real advergame was a customized videogame incorporating brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80's. Advergames are used to promote products or services, organizations, and even opinions and viewpoints. Today, with the advent of the internet, and smaller, faster processing chips used in computers, cellular phones, PDAs, and interactive television programming, advergaming has grown into a formidable industry.

    Advergaming is generally categorized in three different ways. In the first category, companies provide interactive games on their websites, hoping vi

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    001 in a Wired magazine's "Jargon Watch" column, advergaming as a marketing tool is actually older than most people realize.

    The first real advergame was a customized videogame incorporating brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80's. Advergames are used to promote products or services, organizations, and even opinions and viewpoints. Today, with the advent of the internet, and smaller, faster processing chips used in computers, cellular phones, PDAs, and interactive television programming, advergaming has grown into a formidable industry.

    Advergaming is generally categorized in three different ways. In the first category, companies provide interactive games on their websites, hoping vi

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    brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80's. Advergames are used to promote products or services, organizations, and even opinions and viewpoints. Today, with the advent of the internet, and smaller, faster processing chips used in computers, cellular phones, PDAs, and interactive television programming, advergaming has grown into a formidable industry.

    Advergaming is generally categorized in three different ways. In the first category, companies provide interactive games on their websites, hoping vi

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    even opinions and viewpoints. Today, with the advent of the internet, and smaller, faster processing chips used in computers, cellular phones, PDAs, and interactive television programming, advergaming has grown into a formidable industry.

    Advergaming is generally categorized in three different ways. In the first category, companies provide interactive games on their websites, hoping vi

    Report: Combined Consumer Education and Increased Security Measures Equal Reduced Identity Fraud
    While surfing the 'net, I came across a report about the reduction of identity theft and identity fraud. Obviously, it caught my attention. Following, in part, is that report which was produced by Javelin Strategy & Research, and co-sponsored by CheckFree Corporation, Visa Card, and Wells Fargo & Co.While identity theft remains a multi-billion-dollar problem for bus
    ing has grown into a formidable industry.

    Advergaming is generally categorized in three different ways. In the first category, companies provide interactive games on their websites, hoping visitors to the site become engaged in the game, thus spending more time on the website and becoming more familiar with a brand or product. The second category is generally recognized as games that are created by groups or organizations for commercial, political or educational purposes, and then published and sold as any other game. For example, the United States Army sponsored a game called "America's Army" in an effort to increase recruitment. The third category includes games that promote products, brands, or services within the game itself. For example, an interactive baseball game might have banners around the field that promote Coca-Cola®, or a football team might be the "Tide® Titans." The advertising is similar to a character in a movie holding a can of Red Bull®, or stop

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