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Atricle Dump - The Seven Deadly Business Mistakes
The Hangover Handbook - And a Cure For The Marketing Blues
I picked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... not just in case I have some holiday cheer... but to get some awesome ideas for 2007 marketing promotions.There is a solid chapter of 101 ways to cure that hangover... as well as some hilarious chapters on:Boozer's Eye Chart, Great Drunks of History, I bet you don't know this... The pub survivors guideAnd the chapter that EVERY marketer should have on their book shelf...nces can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
1. Are you caught in a Paradigm?
A paradigm is an example or model. Are you so inflexible that you can't escape your original business plan? Is this causing you to miss valuable opportunities? Keep your mind open and always seek new ideas that could potentially bring greater success your way. Just because doing business a specific way worked well for someone else, doesn't mean it's right for you. If the plan isn't working, change it until it does.
2. What? You don't even have a business plan? No marketing plan either?
Developing a business plan helps you to set realistic goals. Your marketing plan is an integral element of your plan. Without studying the many ways there are to promote your business effectively, with as many as 25 methods at little or no cost, you have already lost out on a handful of opportunities.
3. No Sales Plan either?
Can you gage your financial success without a Sales Plan? the answer is, nope. You need to realistically outline where and who sales will come from, payment methods and customer care. Some goals and incentive plans could bring you over the top. Besides, flying by the seat of your pants is only fun for a while - until you have bills to pay.
4. Do you know who your customer is?
If you think just about anybody would want to buy your widget, you're in for a surprise. Knowing your customer's buying patterns, needs and wants, and how to serve them is the key to your success. Data basing your current customer list, from birthdays to past purchases, is a great start.
5. Have you trained your employees well?
You need to both motivate and coach your staff well. Teach them how to treat your customers like royalty and how to properly introduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers an
2. What? You don't even have a business plan? No marketing plan either?
Developing a business plan helps you to set realistic goals. Your marketing plan is an integral element of your plan. Without studying the many ways there are to promote your business effectively, with as many as 25 methods at little or no cost, you have already lost out on a handful of opportunities.
3. No Sales Plan either?
Can you gage your financial success without a Sales Plan? the answer is, nope. You need to realistically outline where and who sales will come from, payment methods and customer care. Some goals and incentive plans could bring you over the top. Besides, flying by the seat of your pants is only fun for a while - until you have bills to pay.
4. Do you know who your customer is?
If you think just about anybody would want to buy your widget, you're in for a surprise. Knowing your customer's buying patterns, needs and wants, and how to serve them is the key to your success. Data basing your current customer list, from birthdays to past purchases, is a great start.
5. Have you trained your employees well?
You need to both motivate and coach your staff well. Teach them how to treat your customers like royalty and how to properly introduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
4. Do you know who your customer is?
If you think just about anybody would want to buy your widget, you're in for a surprise. Knowing your customer's buying patterns, needs and wants, and how to serve them is the key to your success. Data basing your current customer list, from birthdays to past purchases, is a great start.
5. Have you trained your employees well?
You need to both motivate and coach your staff well. Teach them how to treat your customers like royalty and how to properly introduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers and bringing in a profit is not making good use of your time. Especially when a bookkeeper might only take an hour once a month! A personal business coach to bounce ideas off and get an objective opinion can also help you focus and improve your success.
As you see, the first way to advertise effectively is by having a business plan, which includes a marketing plan. You can then plan to track the success of your marketing campaigns. Keep an open mind. If one or two plans don't succeed as you had hoped, don't quit. Keep searching for the recipe that will work. Following your plan will help keep you from making one of the Seven Deadly Business Mistakes!
I picked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... not just in case I have some holiday cheer... but to get some awesome ideas for 2007 marketing promotions.There is a solid chapter of 101 ways to cure that hangover... as well as some hilarious chapters on:Boozer's Eye Chart, Great Drunks of History, I bet you don't know this... The pub survivors guideAnd the chapter that EVERY marketer should have on their book shelf...
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
Know How to Hold 'Em - Attracting and Keeping Top Performers
One of the biggest challenges companies are facing is the attraction and retention of top performers. The World Future Society predicted that the greatest test of durability for companies in the next five years would be the ability to get and keep good people. In some industries such as the homebuilding industry there is a phenomenon of merry-go-round employees where employees jump ship within the industry and companies are recycling employees. In the finance industry the big question
If business isn't going too well you must ask yourself if you are guilty of making one the Seven Deadly Business Mistakes! If you haven't started your business yet, consider what follows - your new commandments.One of the biggest challenges companies are facing is the attraction and retention of top performers. The World Future Society predicted that the greatest test of durability for companies in the next five years would be the ability to get and keep good people. In some industries such as the homebuilding industry there is a phenomenon of merry-go-round employees where employees jump ship within the industry and companies are recycling employees. In the finance industry the big question
1. Are you caught in a Paradigm?
A paradigm is an example or model. Are you so inflexible that you can't escape your original business plan? Is this causing you to miss valuable opportunities? Keep your mind open and always seek new ideas that could potentially bring greater success your way. Just because doing business a specific way worked well for someone else, doesn't mean it's right for you. If the plan isn't working, change it until it does.
2. What? You don't even have a business plan? No marketing plan either?
Developing a business plan helps you to set realistic goals. Your marketing plan is an integral element of your plan. Without studying the many ways there are to promote your business effectively, with as many as 25 methods at little or no cost, you have already lost out on a handful of opportunities.
3. No Sales Plan either?
Can you gage your financial success without a Sales Plan? the answer is, nope. You need to realistically outline where and who sales will come from, payment methods and customer care. Some goals and incentive plans could bring you over the top. Besides, flying by the seat of your pants is only fun for a while - until you have bills to pay.
4. Do you know who your customer is?
If you think just about anybody would want to buy your widget, you're in for a surprise. Knowing your customer's buying patterns, needs and wants, and how to serve them is the key to your success. Data basing your current customer list, from birthdays to past purchases, is a great start.
5. Have you trained your employees well?
You need to both motivate and coach your staff well. Teach them how to treat your customers like royalty and how to properly introduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers an
Stakeholders
A stakeholder is a person who has a legitimate interest in a company or organisation. Stakeholders are usually effected by company's decisions and changes. Stakeholders influence decisions made by company's for example, customers could recommend products and the business would take action accordingly. Some Stakeholders such as Shareholders have a share in the company and would be interested in performance of the company to get a good return on there investment.Examples of Stakeh
ange it until it does.A stakeholder is a person who has a legitimate interest in a company or organisation. Stakeholders are usually effected by company's decisions and changes. Stakeholders influence decisions made by company's for example, customers could recommend products and the business would take action accordingly. Some Stakeholders such as Shareholders have a share in the company and would be interested in performance of the company to get a good return on there investment.Examples of Stakeh
2. What? You don't even have a business plan? No marketing plan either?
Developing a business plan helps you to set realistic goals. Your marketing plan is an integral element of your plan. Without studying the many ways there are to promote your business effectively, with as many as 25 methods at little or no cost, you have already lost out on a handful of opportunities.
3. No Sales Plan either?
Can you gage your financial success without a Sales Plan? the answer is, nope. You need to realistically outline where and who sales will come from, payment methods and customer care. Some goals and incentive plans could bring you over the top. Besides, flying by the seat of your pants is only fun for a while - until you have bills to pay.
4. Do you know who your customer is?
If you think just about anybody would want to buy your widget, you're in for a surprise. Knowing your customer's buying patterns, needs and wants, and how to serve them is the key to your success. Data basing your current customer list, from birthdays to past purchases, is a great start.
5. Have you trained your employees well?
You need to both motivate and coach your staff well. Teach them how to treat your customers like royalty and how to properly introduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
Use The Right Benefit Statements on Your Website (and in All Your Marketing)
The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchas
ve plans could bring you over the top. Besides, flying by the seat of your pants is only fun for a while - until you have bills to pay.The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchas
4. Do you know who your customer is?
If you think just about anybody would want to buy your widget, you're in for a surprise. Knowing your customer's buying patterns, needs and wants, and how to serve them is the key to your success. Data basing your current customer list, from birthdays to past purchases, is a great start.
5. Have you trained your employees well?
You need to both motivate and coach your staff well. Teach them how to treat your customers like royalty and how to properly introduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
Something From Nothing
To make something from nothing is what visionaries do. In the 1970's few entrepreneurs were looking for opportunities in Bangladesh. What opportunities could be created with millions of poverty stricken people? Yet one man saw something in what appeared to be nothing to most people. His name is Muhammad Yunus, and he founded the Grameen Bank. Dr. Yunus, an economist, and his bank have been awarded the 2006 Nobel Peace Prize. How and why did a banker win this year's Nobel Peace Prize? H
ntroduce new products and services. If your employees are as committed as you are, sales will do well and you won't have to deal with customer complaints! You don't have a staff and/or you're working out of a home office? Just make sure your family answers the phone professionally. A simple "Yeah," from a tired teenager will turn people off, and may turn away a good opportunity.To make something from nothing is what visionaries do. In the 1970's few entrepreneurs were looking for opportunities in Bangladesh. What opportunities could be created with millions of poverty stricken people? Yet one man saw something in what appeared to be nothing to most people. His name is Muhammad Yunus, and he founded the Grameen Bank. Dr. Yunus, an economist, and his bank have been awarded the 2006 Nobel Peace Prize. How and why did a banker win this year's Nobel Peace Prize? H
6. Are you cashflow frenzied?
Also a part of your business plan, a realistic cashflow will foretell your financial success or failure. If it doesn't look good in the planning stage, it's probably not a good idea. Once you're in production, ignoring your finances can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers a
Types of Business
Classifying business by sector* The primary sector comprises firms involved in extractive industries, such as mining, fishing and forestry.* The secondary sector comprises businesses involved in manufacturing, such as the car industry and firms producing personal computers.* The tertiary sector consists of organisations in the service sector, such as universities, banks and the travel industry.In the UK, the tertiary sector has been growing in importance whi
nces can be just as deadly. Keep a keen eye on your cash and protect yourself from unnecessary crisis. That means budgeting your advertising dollars, along with everything else!Classifying business by sector* The primary sector comprises firms involved in extractive industries, such as mining, fishing and forestry.* The secondary sector comprises businesses involved in manufacturing, such as the car industry and firms producing personal computers.* The tertiary sector consists of organisations in the service sector, such as universities, banks and the travel industry.In the UK, the tertiary sector has been growing in importance whi
7. Even Sherlock Holmes had a Sidekick!
You can't do everything all of the time and if you do, you can't do it all well. If you can't hire a staff, building working alliances with other small businesses could be a feasible option. Hiring specialists to do your books or to help you develop your marketing products will help you focus on the elements of your business that you do best. Taking three days to do your books when you could be working with customers and bringing in a profit is not making good use of your time. Especially when a bookkeeper might only take an hour once a month! A personal business coach to bounce ideas off and get an objective opinion can also help you focus and improve your success.
As you see, the first way to advertise effectively is by having a business plan, which includes a marketing plan. You can then plan to track the success of your marketing campaigns. Keep an open mind. If one or two plans don't succeed as you had hoped, don't quit. Keep searching for the recipe that will work. Following your plan will help keep you from making one of the Seven Deadly Business Mistakes!
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