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  • Atricle Dump - Competitive Pricing: Set The Right Price for Your Product or Service

    Working From Home - Legit at Home Business!
    Are you tired of all the work at home gimmicks? So was I. I was getting tired of doing the same routine everyday. I was really tired of having someone else raising my son for me. I missed out on alot things that I should have been there for. But I was not, because I had pulled a double shift that night or someone did not show up so I covered for them at the job. I was not happy with my life and the way things were going.To be totally honest, I too thought all Home Based Businesses were scams. I would never giv
    ed to generate more revenue and profits for the merchant--typically because the volume of sales goes up significantly or because you want to drive your competitors out of the market.

    The ambition to undercut your competitors is not as easy as it sounds and requires a large bankroll and pati

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    In any given market I expect to see a variance in price for the identical product X.

    The variance should not be significant even when a volume factor is introduced i.e. more traffic reduces the price to encourage even more traffic.

    Aside: Wal Mart offers low prices but have higher margins than most of their competitors because they pay significantly less to purchase the identical product.

    Margin

    Margin is calculated as follows: Selling Price of Product subtract Cost of Product divided by the Selling Price.

    Product X cost $10 and sells for $20 therefore the margin is 50%: $20-$10/$20.

    Setting Margins

    Merchants want and need to be competitive to survive and thrive: competition is a good thing. Unfortunately many merchants competite only on pricing; in the process destroy their own margins and damage the local market.

    Merchants should be in the market to make money:as much as they can. Reducing your margin without a good reason is foolish with the exception of clearing out non-performing inventory (means you clear the item and not bring it back into inventory).

    Margins should only be reduced to generate more revenue and profits for the merchant--typically because the volume of sales goes up significantly or because you want to drive your competitors out of the market.

    The ambition to undercut your competitors is not as easy as it sounds and requires a large bankroll and patie

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    gins than most of their competitors because they pay significantly less to purchase the identical product.

    Margin

    Margin is calculated as follows: Selling Price of Product subtract Cost of Product divided by the Selling Price.

    Product X cost $10 and sells for $20 therefore the margin is 50%: $20-$10/$20.

    Setting Margins

    Merchants want and need to be competitive to survive and thrive: competition is a good thing. Unfortunately many merchants competite only on pricing; in the process destroy their own margins and damage the local market.

    Merchants should be in the market to make money:as much as they can. Reducing your margin without a good reason is foolish with the exception of clearing out non-performing inventory (means you clear the item and not bring it back into inventory).

    Margins should only be reduced to generate more revenue and profits for the merchant--typically because the volume of sales goes up significantly or because you want to drive your competitors out of the market.

    The ambition to undercut your competitors is not as easy as it sounds and requires a large bankroll and pati

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    therefore the margin is 50%: $20-$10/$20.

    Setting Margins

    Merchants want and need to be competitive to survive and thrive: competition is a good thing. Unfortunately many merchants competite only on pricing; in the process destroy their own margins and damage the local market.

    Merchants should be in the market to make money:as much as they can. Reducing your margin without a good reason is foolish with the exception of clearing out non-performing inventory (means you clear the item and not bring it back into inventory).

    Margins should only be reduced to generate more revenue and profits for the merchant--typically because the volume of sales goes up significantly or because you want to drive your competitors out of the market.

    The ambition to undercut your competitors is not as easy as it sounds and requires a large bankroll and pati

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    l market.

    Merchants should be in the market to make money:as much as they can. Reducing your margin without a good reason is foolish with the exception of clearing out non-performing inventory (means you clear the item and not bring it back into inventory).

    Margins should only be reduced to generate more revenue and profits for the merchant--typically because the volume of sales goes up significantly or because you want to drive your competitors out of the market.

    The ambition to undercut your competitors is not as easy as it sounds and requires a large bankroll and pati

    Corporate Gift Idea Programs
    In the past few decades, there has been a great revolution in the way the management deals with and treats its employees and staff. Gone are the days when corporate houses considered it a favor to the employees to have them work with their company. In present times, there has been a paradigm shift in favor of the employees. Every corporate house tries its best to make its working environment rewarding and the job profile lucrative for its staff. Tremendous efforts are made to retain competent staff and increase productivity
    ed to generate more revenue and profits for the merchant--typically because the volume of sales goes up significantly or because you want to drive your competitors out of the market.

    The ambition to undercut your competitors is not as easy as it sounds and requires a large bankroll and patience--it is not for your typical merchant.

    The logic about reducing price to increase traffic is reasonably sound but the following question should always be answered before attempting any price reduction: 'What increase in traffic (volume of sales) is required to not only offset your margin reduction but to increase overall revenue?'

    The following example is useful to demonstrate the folly of margin reduction.

    You sell product X with a 50% margin (retail of $20) which is normal for your area. At that margin you sell ten units of X everyday bringing you $100 (daily net revenue). You want to increase your daily revenue by 20% for product X.

    You decide to reduce your product X margin to 25% (retail of $15.00) to increase sales.

    How many units of X will you have to sell to reach your 20% gain in daily net revenue($120).

    You would have to sell 24 units of product X to increase your daily net revenue by 20%. That is a significant increase in your normal traffic (240%).

    Calculation: 24 x $15.00 = $360 now subtract cost of the 24 units ($240) and you have the $120.

    It is highly unlikely that your traffic will increase 240% just becau

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