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    oblem identification and idea generation and, similarly, distinct processes that enhance idea sele
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    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

    There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selec

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    efined as idea selection, development and commercialisation.

    There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea sele

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    ns in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea sele

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    er of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea sele

    Decision-Making Rule #1
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    oblem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    the need for Knowledge Managers

    The Economist (2003b) states that 3000 bright ideas are needed for 100

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