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    The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.” To sa
    Define the Problem First. It seems obvious, but how many times have we gone to a problem-solving meeting and the discussion started with either whose fault was it or an assertion about the proper solution?

    Explain what the problem is—what went wrong, what are the symptoms, what is the impact on your business and your customer’s business. These are the

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    ve we gone to a problem-solving meeting and the discussion started with either whose fault was it or an assertion about the proper solution?

    Explain what the problem is—what went wrong, what are the symptoms, what is the impact on your business and your customer’s business. These are th

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    ither whose fault was it or an assertion about the proper solution?

    Explain what the problem is—what went wrong, what are the symptoms, what is the impact on your business and your customer’s business. These are th

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    Explain what the problem is—what went wrong, what are the symptoms, what is the impact on your business and your customer’s business. These are th
    What To Do When You've Blown It
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    is the impact on your business and your customer’s business. These are the things that someone knows at this point in the problem solving process. If the someone is not you, and you’re leading the problem-solving effort, you need to do some research to find out. No guesses or assumptions allowed: the problem description must give the facts clearly and accurately.

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