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Atricle Dump - 5 Proven Strategies for Filling Your Marketing Funnel Part 2
I bet you can't tell me how leadership training and strategic planning work together to boost business results and energize performance improvements.A recent survey of 1000 managers conducted by the UK-based Chartered Management Institute, revealed that organizations experienced, "improved business performance when [their leadership] development [programs were] linked to [their] business [strategic planning process]."Why aren't the energies generated by corporate leaders being used in developing, managing and adding value to strategic plans?Put another way, how can organizati
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t ma
Would you ask an unsuccessful person how to become more successful? Or ask a friend with a run-down car what the best vehicle is on the market? I would think not.So, it is suffice to say that you shouldn't ask a fellow retailer who is struggling with their business technology where to get software technology from. In more cases than one, you'll find they got software that didn't suit their needs, and have a retail service provider who isn't helping them succeed.Having the right technology is one thing. Having a good retail technology partner who knows retail and backed by an excellent suppo
Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:
1. Unique Selling Proposition 2. Attention-grabbing, memorized elevator speech 3. Client attractive website 4. Effective business cards 5. A “full practice mentality”
Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t mak
One of the most important decisions that you will have to make while starting or operating your small business is that of which accounting software to use. It could certainly be a nightmare if you make the wrong choice.During the past 20 years accounting software has advanced far beyond the old fashioned basic lined accounting books with 'in' and 'out' columns. Nowadays it is certainly possible to find accounting software that will assist you in all of your personal and business accounting tasks, from accounts receivable to online banking. With such a wide array of accounting software packages a
Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t ma
In a strange juxtapositioning of articles, this month's UK 'Management Today' has three pieces, relating to the importance of listening to customers.Susan Rice, CEO of Lloyds TSB makes it clear how vital it is for great leaders to listen and hear. She uses the example of how Coca Cola was swift to 'hear' it's customers when they revolted against New Coke back in 1985 (good job too, it was yuk!). She also rails against the viability of change programmes where over 70% fail to meet the original objectives. A dismal return, pretty consist
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t ma
Are you considering a job working in Washington, DC for the United States of America government? As you know if you are a minority or perhaps a homosexual you may actually have a better chance of getting a job in Washington, DC.The problem is if you are not a minority or a homosexual you need to figure out a way to at least look as if you are. If you are a white person it may be hard to look like a minority especially if you have a white person's name. However, there are homosexuals of every race and religion and to therefore your best bet may be to act like a homosexual in order to get a job.<
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t ma
Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push" advertising.Pull advertising is geared to draw visitors to your website when they are actively seeking your product or service. Prime examples of pull advertising are search engine optimization, cost per click search engines, directory listings, yellow page ads, and shopping portals such as mySimon and DealTime.Push advertising refers to all efforts to g
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clients may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can group them.
3. Keep in touch.
Whether you send an email or printed newsletter or holiday and “just because” cards, find reasons to keep in touch with your target audience.
Offer to speak at their events and let them know whenever you do something new. Ask for their referrals.
4. Create materials that “pull”.
All of your marketing materials should talk about what you can do for your prospects and what you HAVE DONE for your clients – results-based testimonials are great for this.
By showing how you solve problems, you will draw prosp
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