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Atricle Dump - Russ Dalbey - Eight Tips for Building a Successful Cash Flow Business
Buying a Business in Australia - Market has Hot and Cold Spots se very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller.The market for private businesses has shown some distinctly hot and cold spots over recent months. At the larger end, businesses with a turnover in excess of $20 million, interest from private equity firms is pushing prices higher. However in the middle market, businesses with a turnover of $5 million to $15 million, prices have eased as buyer sentiment has softened.Some experts believe that this is due to people looking to reorganise their financial affairs to take advantage of the changes in superannuation legislation in the lead up to the July 2007 deadline. This is based on a number of business owners pushing ahead with sales at lower than expected prices in order to meet the deadline, while some potential buyers are not actively participating in the market at present as the wait for their financial affairs to be reorganised. This combination is putting downward pressure on prices.There is another school of thought that points to Australia's changing demographic and the fact as the baby boomers retire over 40% of Australian businesses will need to be sold over the next 10 years. They see the softening in the market as an early indication of things to come, when the number of sellers will outnumber the number of potential buyers.With the BizExchange Index constantly monitoring the market, it is only a matter of time before we can say whether the current downward pressure on prices for business with turnover of less than $15 million will continue.What is apparent is that if you are looking to buy or invest there are a growing number of Australian private businesses available for sale at remarkably good price earnings ratios.For example, there are accounting practices in Tasmania (turnover 100K) and Victoria (Turnover 1.2 Million) for sale at price earnings ratios of less than two. There are also a significant number of small owner operator businesses and second-hand franchises selling for little more than their asset value. In fact right across the board it is extremely rare to for a private business to achieve double digit price earnings ratios.If you would like to know more about Australian private business valuations, the latest BizExchange Index is now available to all BizExchange Subscribers - subscription is free. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business b Advanced Systems For Organizations The note business is truly an amazing market.Till the mid 20 century, most organizations used to take a static view about their organizational structures. A view dictated by the top players and past experiences in the industry; a view that had little significance and offered even lesser room for improvement, if any. The organizations were used to have a vertical hierarchy and centralized control with mechanistic structure. The era was marked with inefficient operations, delayed processing, de-motivated employees and information loss that proved to be critical for many organizations. Most organizations were neither aware of nor realized the importance of technology in achieving efficiency in their businesses.One of the earliest and most influential researches into the relationship of technology and organization structure was conducted by Joan Woodward. Today, Information Systems have changed the way organizations are structured. New ways of doing business have emerged; information systems have allowed organizations to be more productive with cheaper and lesser resources.ERP systems warrant the amalgamation of IT into every aspect of an organization’s business, thus aligning all the organizational functions as a cohesive whole. This integration helps to achieve efficiencies and economies for the company, allows tracking of all the organization’s resources and assists management in developing a flatter view of the organization. Some ERP systems in market today include Oracle and Siebel.DSS provides management with an informed view of the organizational activities. This allows organizations to increase the span of controls for managers, as they no longer have to control each and every employee as they used to do traditionally; instead they get the ability to supervise through the management information system reports that DSS develops for them. There are a number of DSS in market catering to various needs of the organizations. As with any business, there is a learning curve involved with consistently making the largest profits possible with the smallest amount of effort. So, to ensure that you close the most deals possible, follow these eight simple guidelines: Tip #1: Build relationships, not one-time deals. Regardless of whether you are a full-time note broker or just working with notes part-time, conduct business to ensure that every transaction ends on a positive note. While it is true that there are billions of dollars in cash flow notes in North America, the actual network of finders, brokers and investors who work in the secondary finance market is fairly well-connected and tight-knit. If you plan on being in the business for longer than a few months, you want to build a reputation as a knowledgeable, efficient and honorable businessperson. The odds of you conducting repeat business with a past contact are good if you leave a good impression in the minds of the note holder, co-finder, or investor – even if the deal falls through and does not close. Word that you take care of business and treat people as you would want to be treated will spread fast. The only message that will travel faster is the grumbling of dissatisfied customers. The impression that will radiate throughout the note community about you is ultimately up to you. The heart of the note business is not really numbers and dollar signs. It’s people working with other people to find a workable solution to a problem. The human and personable service you provide is a large part of what will make others in the note business remember your name, keep your business card, and call you FIRST the next time they need help with liquidating a note. Tip #2: Follow through to maximize your note deals. Don’t make the mistake of assuming that “following up” or calling people back after you haven’t heard from them in a week or so will be construed as being too eager or annoying. Most note deals are not closed on the first attempt. And the vast majority of them do not get sold to the first offer, or even the highest bidder. The importance of following up has been clearly illustrated by the National Sales Executive Association (NSEA), a trade organization for professional salesmen. Their remarkable statistics demonstrate that vast majority of deals are closed from the 5th through the 12th contact! Here is the data compiled from research by the NSEA: 2% of sales are made on the 1st contact 3% of sales are made on the 2nd contact 5% of sales are made on the 3rd contact 10% of sales are made on the 4th contact 80% of sales are made on the 5th -12th contact Even more compelling – 95% of your competition will drop a prospect after the third try. Notice that the figures above show that putting out 25% more effort than your competition (by making the fourth contact) will typically improve your sales by 100%! Also, specific to the note business – you may often hear from a prospect, “Sorry, the note is already sold.” Keep in mind that different people have different interpretations of the term "sold." Unless the note holder and finder(s) have actually received their payments and all the paperwork is signed and filed, the deal is still in limbo. So if you’re told “sorry, the note’s already sold” you should always respond – “Well, congratulations! I’m sure you’re glad the sales process is over and that you're happy to have received your check. Do you mind me asking how much you got, so I can get a feel for the market value of a note like yours in the future?" If they end up telling you they haven’t actually gotten the check yet, BINGO! The note isn’t sold yet. Now find out if the seller has signed a commitment letter with an investor yet to sell their note. If you are told they haven’t even done that yet, then you are still able to make an offer. Always take another 30 seconds to inquire a little deeper and make sure the deal is really gone. Don’t give up the second you hear “the note is sold.” Even a seller who has verbally promised an investor that they are going with their offer can change their mind and go with a different investor if they haven't signed a COMMITMENT LETTER yet. So always ask if they've done this. If not, tell them that you might be able to bring them an offer that gives them $500-1000 more – if they can give you a day or so to work up a competitive offer. Wouldn't you be willing to wait a day for that much more money? Even if you're told they HAVE signed a commitment letter, you can mark your calendar to call this contact again in about 3-4 weeks. Just inquire again if they have a note for sale, as if you've never talked to them before. If the note deal hasn't closed by then, most likely there's been a problem with the previous deal, and the note holder will be open to getting new offers to buy again. Tip #3: Don’t neglect your local market. Even if you live in a rural area, you can typically develop more than enough referral business in your own backyard. In a well-developed residential community or urban environment, your “hometown” market may not need to be any bigger than the county you live in. In more rural areas, you may need to add a few surrounding counties to your target. But, just a few radio stations or publications generally cover a sparsely populated region, so the amount of advertising you will find necessary should not be excessive. Generally speaking, people tend to respond better to local businesspersons. Remember what was stated in tip #1 – you’re building relationships with people, not just conducting business. Local dialect and common knowledge of local areas or customs can go a long way to warming up your client and helping them to drop their guard and start treating you like a person, not an adversary. Take advantage of that intrinsic benefit by conducting effective marketing locally first. You may find that doing local marketing can be less expensive and ultimately increase your Return On Investment as well (look at Tip #8 below). The important thing is to always make a concerted effort to contact as many of your hometown targets as soon as possible. Tip #4: Call, don’t email. Email has become an incredible tool for efficient and low-cost communication. Effective communication is a key aspect of any business, but especially the note business. Because of the ability to work on deals long distance, you’ll often work on deals with people you’ve never met in person or seen face to face. After all, as long as you can send faxes, mail documents, type emails, or talk on the phone, you can close note deals with people far away! As a note finder, you are not a salesperson. You’re simply looking for people that already want what you offer – the ability to trade money later for money now. If the note holder doesn’t want to sell, you shouldn’t waste a lot of time trying to convince them otherwise. Still, you need to “sell” yourself – your abilities, your knowledge about notes, the accuracy of your market assessment, and certainly your honesty and your character. Because of the fact that the other party may never actually see you in person, it is that much more important that you develop a relationship where both of you are comfortable with the other. Always strive to establish a real “connection” with the other party, despite the distance. When given a choice, make an effort to interact with prospective note sellers, finders, or other contacts by phone rather than e-mail. This is especially true if it’s your first time “meeting.” Calling your contacts on the phone generally gives you much better results than e-mail, for four reasons: 1. You’ll be able to develop a sense of trust and rapport between yourself and the contact much more effectively on the phone. 2. Any key questions asked via e-mail are more likely to go unanswered, glossed over or even ignored completely. 3. You can more effectively communicate a sense of excitement, urgency, positivity, or anything else you want to convey through your voice inflections, volume, and tone. 4. On the phone, you will have much better control of the situation, especially if you’re trying to get more information, or negotiate a note deal. When you’re ready to close a deal, issues of control during communication are even more important. Making an offer to buy a note via e-mail is not recommended. If you’ve been working with a client that prefers email communication, you can certainly email them and tell them you have an offer ready for them, but you need to talk to them for a few minutes to go over the details. If the note holder truly wants to sell, is should not be too much to ask for them to talk to you for a while, regarding the LARGE AMOUNT OF MONEY you are ready to offer them. On the phone, after you make an offer, you might hear "well, that offer is not high enough" or "I'll think about it and get back to you," or maybe even dead silence. In all of these situations, you have recourse. You can ask: "What is the price you're seeking that would convince you to sign a commitment letter with me to sell the note immediately?" or - "OK, but I can only honor this offer for about 24 hours. Can I ask what is keeping you from making your decision today?" E-mail doesn't give you the ability to immediately respond to the seller’s statements or thoughts. In fact, it puts you at a disadvantage, because waiting for an answer to your e-mail puts you on the seller’s schedule as you wait for a reply. On the phone, you have the opportunity to STAY IN CONTROL and maximize your odds of closing the deal. Tip #5: Be open to any type of cash flow that you could profit from. The cash flow market is a lot bigger than simply notes secured by conventional Single Family Residence (SFR) and private residential homes. While the residential seller-financed note market is already estimated to be an over $91 billion industry – with nearly $3 billion of new notes created annually – there are even more opportunities for unbelievable profits for note finders and investors out there. By allowing yourself to take a crack at notes on manufactured housing, commercial and multi-unit rental properties, and manufactured homes in parks and on private lots, you will literally expand your potential for profits two or three-fold. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business b ReishiGo Healthy Coffee - Home Based Business over and that you're happy to have received your check. Do you mind me asking how much you got, so I can get a feel for the market value of a note like yours in the future?"These days, the Internet is saturated with information about how to make money from home online. Much of it is nothing but empty promises from insubstantial businesses. I am here today to speak to you about an online company that is promoting real, solid products that asks nothing of you up front to start earning money from home online! The company is ReishiGo, and the products are healthy coffee, tea, and supplement products.When you join ReishiGo, you are stepping into the world's second largest commodity industry: coffee. What's more is you are joining the exploding health & wellness industry in a remarkeable way: educating people about a coffee product - something that they already drink - that can do wonders for their health.The secret of ReishiGo is that all ReishiGo products contain the all-natural supplement reishi, extracts from the Red Reishi mushroom. Reishi has been prized in Asia for millennia for it's myriad health benefits. So not only does drinking ReishiGo coffee give one all the remarkeable health benefits of reishi, but it neutralizes the negative health impacts of coffee, making it a tremendously energizing and health-giving drink.There are a number of ways to get involved with ReishiGo. As a FREE member, you can promote ReishiGo products online and in your community and earn money on every sale that you make, as well as a 5% commission on the sales made by anyone and everyone that you refer to the business. You can also become a representative, which dramatically increases your income opportunity. As a representative, you will automatically earn commissions on referrals three levels below you, and as your organization grows, you can earn commissions up to ten levels deep!If you join ReishiGo soon, you will still be amongst the ground floor of the most remarkeable coffee company on the face of the earth. Get involved with ReishiGo before it becomes a household name, and you will be able to create a handsome living for you and your family for years to come. If they end up telling you they haven’t actually gotten the check yet, BINGO! The note isn’t sold yet. Now find out if the seller has signed a commitment letter with an investor yet to sell their note. If you are told they haven’t even done that yet, then you are still able to make an offer. Always take another 30 seconds to inquire a little deeper and make sure the deal is really gone. Don’t give up the second you hear “the note is sold.” Even a seller who has verbally promised an investor that they are going with their offer can change their mind and go with a different investor if they haven't signed a COMMITMENT LETTER yet. So always ask if they've done this. If not, tell them that you might be able to bring them an offer that gives them $500-1000 more – if they can give you a day or so to work up a competitive offer. Wouldn't you be willing to wait a day for that much more money? Even if you're told they HAVE signed a commitment letter, you can mark your calendar to call this contact again in about 3-4 weeks. Just inquire again if they have a note for sale, as if you've never talked to them before. If the note deal hasn't closed by then, most likely there's been a problem with the previous deal, and the note holder will be open to getting new offers to buy again. Tip #3: Don’t neglect your local market. Even if you live in a rural area, you can typically develop more than enough referral business in your own backyard. In a well-developed residential community or urban environment, your “hometown” market may not need to be any bigger than the county you live in. In more rural areas, you may need to add a few surrounding counties to your target. But, just a few radio stations or publications generally cover a sparsely populated region, so the amount of advertising you will find necessary should not be excessive. Generally speaking, people tend to respond better to local businesspersons. Remember what was stated in tip #1 – you’re building relationships with people, not just conducting business. Local dialect and common knowledge of local areas or customs can go a long way to warming up your client and helping them to drop their guard and start treating you like a person, not an adversary. Take advantage of that intrinsic benefit by conducting effective marketing locally first. You may find that doing local marketing can be less expensive and ultimately increase your Return On Investment as well (look at Tip #8 below). The important thing is to always make a concerted effort to contact as many of your hometown targets as soon as possible. Tip #4: Call, don’t email. Email has become an incredible tool for efficient and low-cost communication. Effective communication is a key aspect of any business, but especially the note business. Because of the ability to work on deals long distance, you’ll often work on deals with people you’ve never met in person or seen face to face. After all, as long as you can send faxes, mail documents, type emails, or talk on the phone, you can close note deals with people far away! As a note finder, you are not a salesperson. You’re simply looking for people that already want what you offer – the ability to trade money later for money now. If the note holder doesn’t want to sell, you shouldn’t waste a lot of time trying to convince them otherwise. Still, you need to “sell” yourself – your abilities, your knowledge about notes, the accuracy of your market assessment, and certainly your honesty and your character. Because of the fact that the other party may never actually see you in person, it is that much more important that you develop a relationship where both of you are comfortable with the other. Always strive to establish a real “connection” with the other party, despite the distance. When given a choice, make an effort to interact with prospective note sellers, finders, or other contacts by phone rather than e-mail. This is especially true if it’s your first time “meeting.” Calling your contacts on the phone generally gives you much better results than e-mail, for four reasons: 1. You’ll be able to develop a sense of trust and rapport between yourself and the contact much more effectively on the phone. 2. Any key questions asked via e-mail are more likely to go unanswered, glossed over or even ignored completely. 3. You can more effectively communicate a sense of excitement, urgency, positivity, or anything else you want to convey through your voice inflections, volume, and tone. 4. On the phone, you will have much better control of the situation, especially if you’re trying to get more information, or negotiate a note deal. When you’re ready to close a deal, issues of control during communication are even more important. Making an offer to buy a note via e-mail is not recommended. If you’ve been working with a client that prefers email communication, you can certainly email them and tell them you have an offer ready for them, but you need to talk to them for a few minutes to go over the details. If the note holder truly wants to sell, is should not be too much to ask for them to talk to you for a while, regarding the LARGE AMOUNT OF MONEY you are ready to offer them. On the phone, after you make an offer, you might hear "well, that offer is not high enough" or "I'll think about it and get back to you," or maybe even dead silence. In all of these situations, you have recourse. You can ask: "What is the price you're seeking that would convince you to sign a commitment letter with me to sell the note immediately?" or - "OK, but I can only honor this offer for about 24 hours. Can I ask what is keeping you from making your decision today?" E-mail doesn't give you the ability to immediately respond to the seller’s statements or thoughts. In fact, it puts you at a disadvantage, because waiting for an answer to your e-mail puts you on the seller’s schedule as you wait for a reply. On the phone, you have the opportunity to STAY IN CONTROL and maximize your odds of closing the deal. Tip #5: Be open to any type of cash flow that you could profit from. The cash flow market is a lot bigger than simply notes secured by conventional Single Family Residence (SFR) and private residential homes. While the residential seller-financed note market is already estimated to be an over $91 billion industry – with nearly $3 billion of new notes created annually – there are even more opportunities for unbelievable profits for note finders and investors out there. By allowing yourself to take a crack at notes on manufactured housing, commercial and multi-unit rental properties, and manufactured homes in parks and on private lots, you will literally expand your potential for profits two or three-fold. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business b Business Valuation Mistakes ste a lot of time trying to convince them otherwise.In a constantly fluctuating business market, it is very important for a business enterprise to get a regular business valuation. Having a current business valuation helps to determine what a company is worth today. Besides, it informs the owner about the financial condition of the firm and assists in quick decisions on buying, selling and merger of businesses.Business valuations are normally prepared by professionals such as business appraisers, business brokers, certified public accountants, financial analysts and economists. Chances of business valuation mistakes are more if business valuation reports are prepared by an inexpert. Mistakes in business valuation reports may affect the accuracy, validity, credibility and reliability of the business appraisal. So, a professional with knowledge, experience and proper accreditations in business valuation must be approached.The use of a business valuation method that is not accepted by courts is a quite common error in the valuation of businesses. This mistake is frequent with appraisers who are unfamiliar with the practice of family law. Discounted future earnings method, acceptable as a valuation method for certain types of businesses, is not used in valuing a professional practice. Hence, discounted future earnings method can be considered as another error.Business valuation mistakes may also include the use of valuation methods that do not consider all of the business assets. An appraiser relying on a particular business valuation method should ensure that the selected method can consider all the assets of the business. Application of value multiples to the wrong income stream, omission of certain assets or liabilities and omission of minority discounts may result in business valuation mistakes. Failure to mention the date of the valuation and the date prepared is also considered as a mistake in business valuation reports.Failure to define the purpose of the valuation and earnings are other common business valuation mistakes. Apart from the above, omission of unique events and failure to adjust goodwill to risk factors earnings may also invite mistakes during the preparation of a business valuation report. Still, you need to “sell” yourself – your abilities, your knowledge about notes, the accuracy of your market assessment, and certainly your honesty and your character. Because of the fact that the other party may never actually see you in person, it is that much more important that you develop a relationship where both of you are comfortable with the other. Always strive to establish a real “connection” with the other party, despite the distance. When given a choice, make an effort to interact with prospective note sellers, finders, or other contacts by phone rather than e-mail. This is especially true if it’s your first time “meeting.” Calling your contacts on the phone generally gives you much better results than e-mail, for four reasons: 1. You’ll be able to develop a sense of trust and rapport between yourself and the contact much more effectively on the phone. 2. Any key questions asked via e-mail are more likely to go unanswered, glossed over or even ignored completely. 3. You can more effectively communicate a sense of excitement, urgency, positivity, or anything else you want to convey through your voice inflections, volume, and tone. 4. On the phone, you will have much better control of the situation, especially if you’re trying to get more information, or negotiate a note deal. When you’re ready to close a deal, issues of control during communication are even more important. Making an offer to buy a note via e-mail is not recommended. If you’ve been working with a client that prefers email communication, you can certainly email them and tell them you have an offer ready for them, but you need to talk to them for a few minutes to go over the details. If the note holder truly wants to sell, is should not be too much to ask for them to talk to you for a while, regarding the LARGE AMOUNT OF MONEY you are ready to offer them. On the phone, after you make an offer, you might hear "well, that offer is not high enough" or "I'll think about it and get back to you," or maybe even dead silence. In all of these situations, you have recourse. You can ask: "What is the price you're seeking that would convince you to sign a commitment letter with me to sell the note immediately?" or - "OK, but I can only honor this offer for about 24 hours. Can I ask what is keeping you from making your decision today?" E-mail doesn't give you the ability to immediately respond to the seller’s statements or thoughts. In fact, it puts you at a disadvantage, because waiting for an answer to your e-mail puts you on the seller’s schedule as you wait for a reply. On the phone, you have the opportunity to STAY IN CONTROL and maximize your odds of closing the deal. Tip #5: Be open to any type of cash flow that you could profit from. The cash flow market is a lot bigger than simply notes secured by conventional Single Family Residence (SFR) and private residential homes. While the residential seller-financed note market is already estimated to be an over $91 billion industry – with nearly $3 billion of new notes created annually – there are even more opportunities for unbelievable profits for note finders and investors out there. By allowing yourself to take a crack at notes on manufactured housing, commercial and multi-unit rental properties, and manufactured homes in parks and on private lots, you will literally expand your potential for profits two or three-fold. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business b The Business of Better Communication xpand your potential for profits two or three-fold.Are you in a world of talk or a world of hurt or frustration? Either you’re in the business of better communication or you’re not in business at all, y’all. For example, what do you feel is the missing key to unlock a closed or locked door of communication? And, how could you improve your communication skills today that will pay dividends in your career tomorrow? Actually, those were the very questions I recently asked to workshop audience members made up of business executives and leaders.THE GREEN LIGHT OF GOOD TALK AT THE CROSSROADS OF THE CHANGING BUSINESS WORLDGot time to talk? You are plenty wise to get to know the communicator type of the people with whom you’re talking. That way, you don’t have to accommodate their style but you can when it will create win-win partnerships. How can you give the green light to good talk?1. Focus like a hawk. Be more focused on what others are saying, than what you are going to jump in and say next.2. Seek to be a better communicator and ye shall find. Set a goal to improve your communication skills a little each day, and within a year you will make smooth communication moves that net friendships.3. Match the talk tempo. Communicating with a talk partner is like jogging or dancing together; taking turns talking or making points and matching the pitch and pace of talking gives the green light to good talk. Match the talk tempo.4. Don’t stare off into outer space. Try to keep your eyeballs touching, and smile or nod your head in agreement when you do.5. Enjoy feeling stupid. Leaders who aren’t “know it alls” listen really well because they are always in a learning mode.6. Save the best for first. Instead of “saving the best for last,” do as much of what’s important to your work passions first.7. Be on “your time.” Take time to think issues through, including four minutes of self-study or personal meditation each day.8. Listen with “three ears.” Deep listening changes the listener and the speaker. You can’t listen with a half of an ear AND multitask AND get the drift of the complete message.9. Change what isn’t working. Pick a flaw or an Achilles heel and work on daily improvement. For example, if you dislike change park in a new parking spot every day.10. Connect instead of dissect. “It’s your fault!” is a way of shunning that dissects drivers on the two-way communication highway and creates a disconnect. If there’s no one to blame, what would you be doing differently today to make your dreams come true?11. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business b Medical Billing - GX0 Record Fields 1 Through 7 se very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller.When engaged in medical billing, oxygen claims are so complicated and require so much information, especially when using electronic means and NSF 3.01 specifications, that three records types are needed to be able to transmit all the information that is required to bill these claims. These records are the GX0 record, GX1 record and GX2 record. The GX0 record is the main record containing the meat of the oxygen information. The GX1 record is used to transmit extra narrative information. The GX2 record is used to transmit facility information for the oxygen claim. In this installment, we're going to begin our review of the GX0 record. These three records are the last of our CMN records for NSF 3.01 record specifications.GX0 field 1, positions 1 - 3, is the record type. This needs to be filled in with GX0 or the claim will be denied by the character.GX0 field 2, positions 4 - 5, is the sequence number. Because there can be up to 99 CMNs transmitted with each claim, the number of that CMN has to be sent to the carrier. This is used to designate GX0-01, GX0-02 and so on.GX0 field 3, positions 6 - 22, is the patient control number. This number must be the same number that is transmitted in the CA0 record and all subsequent records that transmit the patient ID. If this number doesn't match the other records, the claim will be denied.GX0 field 4, position 23, is the certification type. This tells the carrier what type of certification this CMN is. The valid responses are I for initial, R for renewal and S for revised. Some carriers will also recognize 1 for initial, 3 for renewal and 2 for revised. Please check with your carrier to see which values they accept. As of the writing of this article, only DMERC carriers accept values 1, 2 and 3.GX0 field 5, position 24, is the type of oxygen system. This is actually more to tell the carrier if the patient is mobile or not when using the oxygen system. The valid responses are Y for portable oxygen that the patient uses in and out of the home, N for portable oxygen but the patient is not mobile and D for a non portable system.GX0 field 6, positions 25 - 26, is the length of need. This tells the carrier how long, in months, the patient needs the oxygen. If less than 10, this field needs to be left zero filled such as 9 months going over as 09. This is only a projected length of time.GX0 field 7, position 27, is the type of equipment. This is a one character code that tells the carrier what type of equipment the patient is using t Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a website, and then doing nothing to keep it current or improve it. An outdated or unprofessional-looking website will scare away more customers than you imagine. Your website’s attractiveness, layout and ease of operation are critical. Internet customers are typically impatient. If they can’t figure out how to get what they want out of your website in the first ten seconds, the odds are good that they will move on, seeking what they could have purchased from you from another merchant. Also, make sure that your phone number, email address, physical or mailing address, and your hours of operation are on your site. Put this critical information where it’s easy to spot. Optimizing your website’s content for search engine optimization can have a huge impact on your overall visibility on the World Wide Web. Do the research to find out how to do it yourself, or pay someone to do it for you. Either way, it will be well worth the time or money spent. Finally, don’t forget about unconventional marketing techniques. There’s more you can do than print, direct mail, web, and phone directory advertising. Today, you can put your business name and contact information almost anywhere – on the back of a cab, on the side of a bus, on a bus station bench, in a restaurant bathroom. All of these could be a low-cost way to reach new customers. Don’t neglect to think outside the box. Contemplate who your customers are, where they are, and what you could easily do to make a meaningful and memorable impact. Sponsor a local youth athletic league if you want to reach the lucrative market composed of parents or baby boomers. Volunteer your note services or a free cash flow evaluation for a fundraiser raffle. Send out inexpensive “thank you” gift baskets to remind your top repeat customers that you appreciate their patronage. Building a successful note business doesn’t take advanced education, a mind for math, or natural sales ability. Working with cash flows is an opportunity for lucrative profits available to anyone willing to learn the basics, work diligently and honestly, and continually promote their business. Those who incorporate all of these practical business guidelines into their everyday note business are sure to come up head and shoulders above the rest. For more helpful tips on the note business please visit www.dalbeyblog.com or www.dalbeywealthinstitute.com. And if you would like to learn more about the cash flow business, visit Russ Dalbey's Winning in the cash flow business website
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