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Atricle Dump - Marketing Genius - Is it Risky Doing Business With You?
Are you considering quitting your job? Would you know if you are even ready to quit? This is a very important decision to make, and should not be taken lightly. However, you would be surprised how many people rush into this decision and then almost immediately regret it afterwards.With this in mind, I've come up with the following three questions that you should ask yourself BEFORE you quit your job. Do you DREAD going to work every day? - Let's clarify this: There is a big difference between "Dread" and "Not feeling like it". The second option is what most of us feel on an occasional basis. Maybe we're tired, hung-over, or what have you. However, dreading going to work is a whole new ball game. Every day, you hate going to work. I
You see, if you have nothing to lose in an action, any action, then you are much more likely to take a chance on trying something new. The same applies with business. If customers think they can't lo
Have you started setting goals for the New Year yet? It’s a busy time with the holidays, and it’s hard to think about making time in your schedule for one more thing. But, it’s important to take time to plan for success.Planning your year ahead of time gives you an idea of how much work you’ll need to do weekly, and it can show you where deadlines might cross, and where you might be over-extending yourself. When you have a plan, it actually makes it easier for you to say no to things that might take you off track, and, it will also be less tempting to waste time and money on things that might not be right for your business.In the five simple steps outlined below, you can have a plan set up for the whole year.Find a quiet spot with about an hour of uninterrup
Risk removal means simply this: In a normal buyer/seller relationship, it's usually the customer that takes the risk that the product or service works or suits their needs. They must make a purchasing decision based on a whole range of issues, and, if the product or service does not meet their expectations, they lose out.
So what I'm suggesting to you is that you can greatly increase the amount of business you do, and the amount of customers you win, or enquiries you turn into sales, when it is you, the seller, that takes on the risk and not the buyer. In other words, there is no risk of disappointment to the customer.
You see, if you have nothing to lose in an action, any action, then you are much more likely to take a chance on trying something new. The same applies with business. If customers think they can't los
How do you want your logo to be? No matter what the answer is, there is only one ground where we all agree i.e. we want our logos to be popular. No matter what your logo represents, it should possess the power to make the onlookers instantly relate it to the product it is meant to represent. Logo designs thus should possess not only simplicity but also an inherent appealing power.There is no magic formula to create such a logo. However, there are ways to make one. An ideal logo should capture the emotions of the onlookers, stimulate your vision and create an indelible impression on your mind. It's the logo that speaks and is responsible for establishing the corporate identity of your business. In other words, your logo design is very, very important for your success. A cor
Risk removal means simply this: In a normal buyer/seller relationship, it's usually the customer that takes the risk that the product or service works or suits their needs. They must make a purchasing decision based on a whole range of issues, and, if the product or service does not meet their expectations, they lose out.
So what I'm suggesting to you is that you can greatly increase the amount of business you do, and the amount of customers you win, or enquiries you turn into sales, when it is you, the seller, that takes on the risk and not the buyer. In other words, there is no risk of disappointment to the customer.
You see, if you have nothing to lose in an action, any action, then you are much more likely to take a chance on trying something new. The same applies with business. If customers think they can't lo
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands, in their various forms, are integral to our everyday existence. This is particularly the case at the organisational level where the concept of the corporate brand now enjoys wide currency in business parlance. There is an increasing realisation that corporate brands serve as a powerful navigational tool to a variety of stakeholders for a lot of purposes, including employment, investment and, most importantly, consumer buying behaviour.Corporate branding has been defined by Van Riel (2001, p. 12) as: “a systematically planned and implemented process
Risk removal means simply this: In a normal buyer/seller relationship, it's usually the customer that takes the risk that the product or service works or suits their needs. They must make a purchasing decision based on a whole range of issues, and, if the product or service does not meet their expectations, they lose out.
So what I'm suggesting to you is that you can greatly increase the amount of business you do, and the amount of customers you win, or enquiries you turn into sales, when it is you, the seller, that takes on the risk and not the buyer. In other words, there is no risk of disappointment to the customer.
You see, if you have nothing to lose in an action, any action, then you are much more likely to take a chance on trying something new. The same applies with business. If customers think they can't lo
In my practice I’ve come across all sorts of interview feedback from my clients, but this stands out as being worthy of bringing to your attention.With all of my clients we cover the importance of interview preparation; knowing what you have to offer and being able to discuss why you want the job and are the most suitable candidate. In addition having the confidence to conduct the interview on an equal footing with the interviewer so you can make your decision about whether the job is right for you.All of this depends on actually taking part in the interview of course and if the interviewer – through incompetence or other reason – doesn’t allow that, what can you do?The story is about the interviewer who sent my client, Chuck, away without any discussion what
So what I'm suggesting to you is that you can greatly increase the amount of business you do, and the amount of customers you win, or enquiries you turn into sales, when it is you, the seller, that takes on the risk and not the buyer. In other words, there is no risk of disappointment to the customer.
You see, if you have nothing to lose in an action, any action, then you are much more likely to take a chance on trying something new. The same applies with business. If customers think they can't lo
Tips on Video TapingHere are some tips to get the most out of your video recordings:Make sure to have plenty of Video to work withWhen taking video, the general rule is the more video you have to work with, the better. You need to make sure you have lots of alternate material and close ups in order to add dimension and secondary footage to your final edited project.Use a tripodMany tripods are available at retail stores for $50 - $100, and they can be a worthwhile investment. A tripod with a leveling bubble is a nice extra. Tripods make your video steady and give it a more professional look. If you find yourself without a tripod, avoid using the zoom control because it gets easier and easier to see even the most subtle camer
You see, if you have nothing to lose in an action, any action, then you are much more likely to take a chance on trying something new. The same applies with business. If customers think they can't lose by dealing with you, then more often than not, they will deal with you.
I'm sure you know of businesses to guarantee, either totally or partially, their product or services, but do you realize the effect that it has for them?
I'm sure that you can think of many examples that might be familiar to you. Federal Express, the international freight company guarantees delivery of your parcels ----- "absolutely, positively overnight". The local postal authority in most countries in which they operate offers the same service. In the U.S. it will cost around $35 to send a parcel from Denver to San Francisco with Federal Express overnight for morning delivery, and around $15 through the U.S. mail. In the U.K. a similar situation exists. In Australia it will cost you about $35 to send a small envelope from Sydney to Melbourne overnight. The same parcel will cost about $6 overnight through Australia Post with a next day delivery.
What makes customers choose Federal Express over the local postal service in the vast majority of cases, when a competitor offers the same service at a cheaper price? You guessed it, the guarantee ------ the remo
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