While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellec

Free Ebay Secrets - Success is to Sell - Successful is to Sell More
No doubt the reason you are doing a search for Free Ebay Secrets is because you have taken the first steps in running your own business and what is more you want it to be a success. Well you have taken the right route - because below are a few free tips on Ebay selling secrets. Success is to sell - Successful is to sell more.What you must not do is let you yourself hold you back in gaining the success you deserve. Selling is not a complicated mission, so take some free Ebay secrets then start as you mean to go on in running your very own business venture.Why pay out for help and guidance when easily to hand is free information on selling. Sale secrets is helping entrepreneurs just like your self to run their business`s successfully. By involving yourself with the world`s biggest online auction you have just secured yourself an extra income.After finalizing your decision on becoming part of the internet`s biggest online auction site then you need to choose a user ID that represents your product or service. Remember it is your user ID that will portray your identity to customers. Have your ID confirmed by clicking on the verification option where you can check to see if your details were correctly entere

Have you ever wondered ….

* Why even the highest priced or lowest quality products sometimes outsell their competitors’?

* Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?

* Why some brands have a devoted cult-like following while others have zero loyalty?

A new field called NeuroMarketing – combining neuroscience, marketing and technology – has generated a buzz across every industry and every business sector. Let’s look at how the latest findings can help you convert more prospects to customers and create life-long loyalty and raving fans.

NeuroMarketing: Is It The Key To Unlocking Your Customer’s Brain?

In traditional marketing, we are told … “follow the proven formula of compelling headlines, benefits, satisfaction guarantee and a call to action, and your sales will skyrocket.” Yet, even top marketers can attest that successful campaigns are a “hit or miss” proposition to find those that generate big sales.

Until now …

Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:

“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.

While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellect

How's That Working For You?
I often ask clients to tell me about the management and leadership practices they use. Recently, I asked one client how he organizes priorities and plans his work.He stated that he comes in each day and hits the ground running; he's constantly putting out fires, answering questions, solving problems, etc. Sound familiar? My first question for him was "How's that working for you?"It was obvious to me that it wasn't. This pattern was not allowing him to focus on the true priorities of his job or to be proactive, yet he just laughed when I asked the question. He laughed because that simple question made a light bulb go off for him.You see, one of his goals for coaching was to improve his strategic planning and thinking. Now he could see that he was his own worst enemy to success with this goal.His day-to-day practices didn't leave room to thinking or planning strategy, and so he was sabotaging himself instead of improving.This coaching interaction didn't give him the answers; it did cause some internal questioning and a gain in self-awareness, which is the first step towards personal and professional change.So many of us walk through life repeating ineffective patterns and behaviors

prospects to customers and create life-long loyalty and raving fans.

NeuroMarketing: Is It The Key To Unlocking Your Customer’s Brain?

In traditional marketing, we are told … “follow the proven formula of compelling headlines, benefits, satisfaction guarantee and a call to action, and your sales will skyrocket.” Yet, even top marketers can attest that successful campaigns are a “hit or miss” proposition to find those that generate big sales.

Until now …

Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:

“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.

While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellec

The Basic Human Equation
From my earliest days of childhood there has existed the notion that someday automation would make human beings obsolete. Computers have made millions of jobs extinct; companies with say thousands of employees would require a corresponding sized bookkeeping department. However with computer automation the number of employees has no relationship with the number of book keeping employees. John Deere for example has an engine factory that is almost completely automated, a human programs the machine and loads the engine blocks onto the line. As the engine blocks move down the line the computer gives instructions and low paid humans visually inspect the machines performance for quality control, the humans have become the robots and the robots the workers.An American utility contractor working in Mexico explained to his Mexican foreman where they needed a hole dug for the new sewer line. The next day the American found a gang of twenty laborers digging the required hole, incredulous he exclaimed get a backhoe out here and you can have that done in twenty minutes! The foreman explained that a backhoe would cost a hundred and fifty dollars and the laborers earned five dollars a day and without the work their families would

are all saying the same thing:

“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.

While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellec

Franchisee Associations, what are they?
Franchisee associations are unions. In the modern business world if a group of employees want to form a union and the employer doesn’t want it then the employer has a right to close the company. I believe franchisors ought to be allowed to put in the contract that if any franchisees get together and form a franchise association to use as collective bargaining power against the franchisor, other than an association approved by the franchisor, then the franchisor should have the right to terminate the franchise contract with all franchisees in that region immediately and shut down further operations under that brand name in that area indefinitely. When a small group of franchisees in one area use such unnatural market forces as a weapon against a franchisor then the franchisor has less ability to service the rest of the system and therefore other franchisees in other parts of the country or world will not get fair and equitable time and energies of the franchisor, thus those other franchisees will be damaged.This will force those franchisees to start their own union (association) and demand for their rights. This will tear down the franchise system with infighting and the Federal Trade Commission should not condon

tself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.

While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellec

Service Management
Whatever business organization is ventured into, the capital gain is what gets the most attention. Business procedures naturally generate a handsome amount of lucrative revenues. Service management is the term used to refer to the administering of serving producing companies. This is largely in contrast with that of the agricultural and manufacturing companies, because the term service management mostly applies to information and technology sectors and at times to auto repair and housekeeping industries.These days procedures have become automated. Meaning, an IT technological breakthrough has paved way for the effective materialization of the business process. Among the particular advantages surfacing are commerce methodologies such as the Internet and web technology.Service management is obviously synonymous to the administration of operation's support. The service management arena by and large covers the areas of order management, service delivery, inventory, and network maintenance, the firmness of the communication providers and the maneuvering of their networks. It is the service management arrangement that ensures a flawless flow of these service areas.The constant monitoring of the IT sectors pl

aying out of harm’s way.

While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellectually. Why? Because the reptilian always wins.”

To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” A “cortex” message – such as “Buy my product because it is 20% cheaper” – doesn’t buy customer loyalty. It all comes down to who triggers the first reptilian reaction. That’s why Coke, after all these years, continues to dominate the market.

The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys

Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.

1. The old brain is driven by emotions.

Our old brain operates on autopilot – ie., a stimulus response mechanism. Emotions are automatic responses to sensory stimuli. The smell of coffee, the sound of the ocean, the view of a setting sun … all trigger an unconscious emotional response.

Emotions play a similar critical role in our buying decisions. Business Pundit (www.businesspundit.com) reminds us that “in an oversupplied economy, customer feelings drive purchase decisions and profitability. Your new imperative is to assess and appeal to your customer’s feelings. Welcome to The Feelings Economy.”

Key lesson: The more senses you trigger and associate with your products/services, the more you will appeal to your customers’ emotions and influence their buying behavior.

2. The old brain “decides” on the basis of the gain vs. pain tradeoff.

The two basic drivers of all behavior and decisions are: to seek pleasure and avoid pain. According to Kevin Hogan, author, The Science of Influence, “most people react to the fear of loss and the threat of pain in a much more profound way than they do for gain.”

Consumers focus more on not getting hurt over the need to feel great when making decisions. “They overemphasize the importance of pain by about 2.5:1 in decision making.” How to overcome your customer’s “distorted” gain