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Atricle Dump - The Law of Fence-Jumping
Who do you report to when you are the boss? How do you deal with unmotivated days, or those times when you feel overwhelmed?Successful people have known the key to dealing with these pressures for a long time.In the early 1900s Napoleon Hill studied first-hand the high achievers of the day - names that we still recognize, like Carnegie, Rockefeller, and Edis
"xx Challenges Companies Face When Choosing a [service/product] Supplier"
OR
"xx Factors that Will Affect Your Results"
Then, next to each frustration or potential challenge explain what the potential impact is and then how your company ensures that
You've all heard some business owners whine about employees: "my staff members are always coming to work late", "my employees' children are always getting sick", "I have high employee turnover". Why do some owners not whine? Maybe they have looked at their employees and adjusted to the obvious. If the owner is habitually late, your employees will be, too. If your employees
A skilled salesperson is a master at overcoming these objections. The challenge is, when you write copy you don't have the luxury of knowing how people are feeling about your sales message. With that, it's important to overcome any objections in your copy, in advance, before they get to the end.
You see, as soon as someone starts reading your communications material that little voice inside their head becomes skeptical - skeptical of things like:
* the results promised
* not having enough equipment or tools to help them achieve their needs
* getting the order wrong
* always run out of stock
* no follow up service
* staff don't know what they are talking about
* always miss appointments
* late delivery
* product doesn't work
* poor quality finish
* never return phone calls
* always leave a mess behind
* make costly mistakes that cost clients money or inconvenience them
* suck in customers with false promises
* hide terms and conditions
* staff talk on the phone while you're waiting to be served
* make hollow promises
* over promise and under deliver
* charge too much
* don't have convenient payment terms
* no parking
* treat them like a number
* don't understand their needs
* do a poor quality job
* never arrive on time
* product too hard to operate
* service is unreliable ... and the list goes on.
There are a variety of ways you can overcome objections ... the right solution depends on the type of copy you're writing.
For instance, in a proposal document or an online sales letter you might have a "Frequently Asked Questions" section to address objections. In a proposal document you might also have a section entitled ...
"xx Challenges Companies Face When Choosing a [service/product] Supplier"
OR
"xx Factors that Will Affect Your Results"
Then, next to each frustration or potential challenge explain what the potential impact is and then how your company ensures that w
In the previous article we discussed the over rules of an institution in comparison with the covert rules. Now that you have had time to explore the overt rules thoroughly, it is time for you to explore the covert rules. One must know the overt rules very well, before one can see the covert rules, because they are just about invisible and they are usually in opposition to the
You see, as soon as someone starts reading your communications material that little voice inside their head becomes skeptical - skeptical of things like:
* the results promised
* not having enough equipment or tools to help them achieve their needs
* getting the order wrong
* always run out of stock
* no follow up service
* staff don't know what they are talking about
* always miss appointments
* late delivery
* product doesn't work
* poor quality finish
* never return phone calls
* always leave a mess behind
* make costly mistakes that cost clients money or inconvenience them
* suck in customers with false promises
* hide terms and conditions
* staff talk on the phone while you're waiting to be served
* make hollow promises
* over promise and under deliver
* charge too much
* don't have convenient payment terms
* no parking
* treat them like a number
* don't understand their needs
* do a poor quality job
* never arrive on time
* product too hard to operate
* service is unreliable ... and the list goes on.
There are a variety of ways you can overcome objections ... the right solution depends on the type of copy you're writing.
For instance, in a proposal document or an online sales letter you might have a "Frequently Asked Questions" section to address objections. In a proposal document you might also have a section entitled ...
"xx Challenges Companies Face When Choosing a [service/product] Supplier"
OR
"xx Factors that Will Affect Your Results"
Then, next to each frustration or potential challenge explain what the potential impact is and then how your company ensures that
A fun way to raise funds is doing an art raffle fundraiser. Essentially, you host an event where local artists donate a sample of their work and your group sells a select number of high-dollar raffle tickets, usually the same number as donated art items. The tickets are then randomly drawn at a gallery-style event and each ticket holder selects their artwork right off the walls.
* late delivery
* product doesn't work
* poor quality finish
* never return phone calls
* always leave a mess behind
* make costly mistakes that cost clients money or inconvenience them
* suck in customers with false promises
* hide terms and conditions
* staff talk on the phone while you're waiting to be served
* make hollow promises
* over promise and under deliver
* charge too much
* don't have convenient payment terms
* no parking
* treat them like a number
* don't understand their needs
* do a poor quality job
* never arrive on time
* product too hard to operate
* service is unreliable ... and the list goes on.
There are a variety of ways you can overcome objections ... the right solution depends on the type of copy you're writing.
For instance, in a proposal document or an online sales letter you might have a "Frequently Asked Questions" section to address objections. In a proposal document you might also have a section entitled ...
"xx Challenges Companies Face When Choosing a [service/product] Supplier"
OR
"xx Factors that Will Affect Your Results"
Then, next to each frustration or potential challenge explain what the potential impact is and then how your company ensures that
Jet Aviation has announced that they have been sold, pending antitrust clearance, to the Permira Funds a leading international private equity specialist. Ending several years of speculation, the Zurich based operator of business jet services has finally accomplished what had long been expected: the sale of the Hirschmann family business to outsiders.As early as 2000 the s
* don't have convenient payment terms
* no parking
* treat them like a number
* don't understand their needs
* do a poor quality job
* never arrive on time
* product too hard to operate
* service is unreliable ... and the list goes on.
There are a variety of ways you can overcome objections ... the right solution depends on the type of copy you're writing.
For instance, in a proposal document or an online sales letter you might have a "Frequently Asked Questions" section to address objections. In a proposal document you might also have a section entitled ...
"xx Challenges Companies Face When Choosing a [service/product] Supplier"
OR
"xx Factors that Will Affect Your Results"
Then, next to each frustration or potential challenge explain what the potential impact is and then how your company ensures that
Don't Procrastinate...Immediately Get Control Of Your To Do Lists: The first key is to start organizing and planning earlier than later. Most entrepreneurs are the worst procrastinators there are. But procrastinating with their organizing is like death.Start with a plain old paper and pencil, and start jotting down everything that you need to remember to do to establish
"xx Challenges Companies Face When Choosing a [service/product] Supplier"
OR
"xx Factors that Will Affect Your Results"
Then, next to each frustration or potential challenge explain what the potential impact is and then how your company ensures that won't happen to them.
Here's an example of how to wipe out a quality objection in a sales letter.
By now you may be thinking to yourself, 'how can they offer such great quality for the price'?
Quite simple really ...
Or, let's say they are looking for a plumber and their perception is that plumbers are unreliable.
On-time ... No waiting.
There's nothing worse than taking half a day off work to wait for a tradie and they just don't show up. Here at Perfect Plumbers we always give you an exact appointment time and if we ever run late we always call to let you know ... always.
For dozens more marketing tips and a free copy of Scientific Advetising by Claude Hopkins simply go to http://www.wordsthatsell.com.au
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