Atricle Dump - Business

CeMAP Training and Careers
CeMAP training is the key to the door for a career as a mortgage adviser. But are those doors now closed? Or is there still opportunity for someone who has recently completed their CeMAP training? For anyone looking at the CeMAP qualification for the first time, the answers to these questions are a vital part of the decision making process. After all, why embark on CeMAP training if there is a diminishing chance of a job at the end of the road?These questions have recently been the topics for discussion in the mortgage industry trade magazine Mortgage Introduce

him an ‘in-demand’ guest. By positioning him as a judge who would comment on legal issues in the news (and there were a lot of big cases at the time) we generated a great ‘buzz.’ When all was said and done, he appeared on well over a hundred shows across the nation. And, during the course of those interviews, the hosts gave him ample time to discuss his book and plug it.

· After we’ve scoped out our author’s background, we l

Advertising Business Gifts That Keep Your Customers Coming Back
One excellent way to use advertising business gifts is as loyalty reward for your existing customers. That’s right – your existing customers. Up to 85% of your business does not come from new customers, but most businesses put the bulk of their advertising budget into wooing new customers. The problem with this is that your existing customers get neglected – and customers who feel neglected don’t stay customers for long. The solution is to make your customers feel appreciated, and the best way to do that is with a little gift now and then.Choosing effective adv

Many successful authors and publishers know that talk radio is the perfect venue for promoting almost any non-fiction book. Most authors of how-to books, financial advice books, self-help books, travel books, medical books—even history books— are welcome guests on talk radio because the hosts like to present their listeners with useful and topical information from an expert.

So where does that leave fiction authors? Facing an uphill battle! To put in blunt terms, it’s been tough for fiction writers to land those coveted talk radio interviews and attract other major media exposure. But don’t give up hope because it’s not a lost cause. There’s a knack to grabbing the attention of hosts and producers and getting booked on their shows. You have to know how to throw them the perfect pitch.

Fortunately, over the past 18 years we’ve developed several innovative and tried-and-true techniques for promoting both nonfiction and fiction authors. I’ll share a few of our secrets with you.

· When crafting a talk radio campaign, the first thing we do is examine the author’s profession, background/experience, and interests. Is there anything fascinating, glamorous or downright compelling about the author? If there is, we pitch this information in an exciting way that makes hosts feel like the author is a ‘must-have’ interview.

· Take one of our clients, a former judge on the Arizona Supreme Court. While his nonfiction book was a great behind the scenes look at the judicial system we knew the angle had limited mileage. We played it for as long as we could and then it was time to create some new angles.

· Because we keep a good pulse on what the public’s talking about, we knew that his profession alone would make him an ‘in-demand’ guest. By positioning him as a judge who would comment on legal issues in the news (and there were a lot of big cases at the time) we generated a great ‘buzz.’ When all was said and done, he appeared on well over a hundred shows across the nation. And, during the course of those interviews, the hosts gave him ample time to discuss his book and plug it.

· After we’ve scoped out our author’s background, we lo

Six Sigma For Small Businesses
Six Sigma is a series of systems that focus on implementing quality measurement strategies based on data and statistical analysis to enhance operational performance. In the early days of its introduction, Six Sigma was commonly misconceived to be a big business strategy, applicable only to large corporations. Though no such restriction was ever envisioned in its functional scope, it was rendered this status since only big businesses initially tried and applied the strategies to improvise their business processes (they had the money). However, it has been subsequently

attle! To put in blunt terms, it’s been tough for fiction writers to land those coveted talk radio interviews and attract other major media exposure. But don’t give up hope because it’s not a lost cause. There’s a knack to grabbing the attention of hosts and producers and getting booked on their shows. You have to know how to throw them the perfect pitch.

Fortunately, over the past 18 years we’ve developed several innovative and tried-and-true techniques for promoting both nonfiction and fiction authors. I’ll share a few of our secrets with you.

· After we’ve scoped out our author’s background, we l

Prepare For Your Job Interview
To Prepare for a job interview does not mean to sweat and get stressed. Knowing what the employer will ask should help you get through smoothly if you are the one for the advertised job.During a job interview, you should expect that the interviewer will focus on the required skills for the job. Hence, it is best to prepare your mind a day before in order to focus on the right answers. Here is what employers would focus on during the job interview.Your ExperienceYour experience, skills, credentials and training is of paramount to any employer. Reme

ed-and-true techniques for promoting both nonfiction and fiction authors. I’ll share a few of our secrets with you.

· After we’ve scoped out our author’s background, we l

Do you Feel Confident about Buying the Business?
After years of working for other people you decided it is time to take the plunge you feel it is time to purchase your own business. The model you are looking at seems to be perfect, however your gut instinct tells you there is something not quiet right. Generally speaking if your instincts tell you something is wrong, then you will find most of the time there is something missing, you should heed this instinct and show caution.Rushing a deal is never a good idea, even though like me most people are eager to get involved in something new. Saying that the last t

s a ‘must-have’ interview.

· After we’ve scoped out our author’s background, we l

Job Interview Answers to 15 Tough Questions – Part 3
13) Do you have references?It is not a good idea to give references at the resume stage. References are far more appropriate at the interview stage, and even then, do not give references unless they ask for them. When and if they ask, always have them available at the interview.The reason you do not want to be giving references at the resume stage is that, if they can read your resume and check your references and—on that basis—make a decision not to interview or hire you, you have done yourself a real disservice. You want to get in front of

· After we’ve scoped out our author’s background, we look at the book’s key message and how it might tie into current events or hot topics. For instance, we had a client who had written a book instructing people on how to get their “estates” in order…while the Terri Schiavo controversy happened to be raging. So we were able to tie our author’s book into the ongoing national debate. Needless to say, this author was a hot commodity on talk radio and got a huge amount of media attention for himself and his book.

· If we can’t focus the pitch around the author or a current event, we’ll find a theme or ‘hot-button’ issue in the book that people can relate to. In fact, this is our “secret” for promoting fiction authors. We once had an author come aboard with an interesting fiction title but the story didn’t tie into any current or newsworthy events. Nor was our author a celebrity of any sort. But we found a storyline we knew people could relate to and that our author could talk about: “Is it possible to outgrow sibling rivalry?” The subject struck a chord with so many hosts and producers that we ended up surprising the client with the number of bookings.

As experts in talk radio, people often ask us how we can possibly book 50 to100 interviews a week while staying within the strict guidelines of stations and markets we use. The answer is simple: It’s the close relationships we have with hosts and producers. Even more basic than that-- we know what the media is looking for in a guest…and, that’s exactly what we give them. And now you know what they’re looking for, too!

Hope these select tips help you market both yourself and your book to the media.

About Marsha Friedman: Marsha Friedman is the CEO of EMSIncorporated, (EMSI) a lead

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Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.

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