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Atricle Dump - What Makes YOU So Special?! An Exercise in Differentiation!
Are you a Fontana homeowner who is interested in selling your home? If you are, you likely already know that the condition of your home will have a huge impact on how well it sells, as well as how much it sells for. For that reason, there are a number of steps that you could take to help ensure that your home sells and for an amount that you can profit from. One of those steps is by ha
If the client does any comparison shop
If you want to speed up your business in 2007, you'll need to fine-tune your business approach and utilise your resources to their full extent. However, like many business owners, you may be reluctant to tie up your capital. So where can you turn to if you're looking to finance major business-related purchases such as commercial vehicles, manufacturing machinery or IT equipment?The
In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise you not to go that route!
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shopp
In this installment, we are going to be starting a series on DME software for medical billing. This is probably the most popular software on the market because it is responsible for billing more claims than probably any other branch of the medical billing industry.DME stands for Durable Medical Equipment. This is equipment that is either sold or rented to various Medicare, Medica
In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise you not to go that route!
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shop
Phone calls are crucial in running a business, and telephone etiquette is integral to the success of a business communications. The telephone is one of the primary points of contact between customers and dealers for most businesses.Millions of business calls are made everyday. Proper telephone etiquette is imperative in order for a business to succeed. Etiquette means to present on
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise you not to go that route!
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shop
Medical billing is complicated enough without having to know every inch of your billing software by heart. Because of all the complexities involved, medical billing software manuals are not only critical but they're also enormous. As a matter of fact, most medical billing software manuals are shipped in parts. So you have a decent chance of finding what it is you're looking for, we're
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shop
If you are in the business of shipping products, shipping damage is a very real problem. It occurs constantly and even has to be figured into your shipping budget. It would seem a shame that the big three shipping carriers (UPS, Federal Express and DHL) would have the damage solution under control. Sadly they do not. The problem really resides in people (as usual) If you look at the e
If the client does any comparison shopping, and they will, you need to be prepared. Here are examples of ways in which a RE agent can differentiate herself:
(1.) years of experience
(2.) expertise in a specific type of home ($1MM+, condos, co-ops, etc.)
(3.) expertise in a certain neighborhood/area
(4.) education level
(5.) types of clients serviced (entertainers, first-time buyers, Spanish-speaking)
(6.) awards won
(7.) sense of humor/personality!
When the potential client is shopping around, it is important for you to stand out, to be remembered. Don’t always use all your points of differentiation; pick the best one and sell it. In addition, make sure your points of differentiation are actually DIFFERENT than what your competition says about themselves! Don’t use generalities like “best service”, “highest quality” or “great value”. Be specific!! These statements are like so much white noise – your target won’t even hear
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