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Atricle Dump - 10 Innovative Packaging Ideas
Custom designed packaging service providers ask product manufacturers to send them products for which custom packaging is required. Several options are worked out and presented to the product manufacturer who then chooses one that suits his requirements best. This kind of packaging is generally required for products that have an unusual shape and feel. Custom design packaging services providers take into account factors like aesthetics, durability, marketability, feel and function. Product manufacturers are offered a wide range of materials to choose from. Vinyl, canvas and leather are some of the unusual packaging materials offered for custom design solutions.For products like books, DVDs, flip charts and the like, presentation slipcases are often used. These slipcases are often custom designed to suit the product and catch the eye of the target customer. Most custom design packaging services providers offer their
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men a
The art of Networking is a key ability for any type of entrepreneur. Networking can bring you important information as well as give others important information about you. As an aspiring or current business owner, networking should be an area of interest of prime importance to you and the future of you business. For those of us working via the internet only, the concept of networking becomes at the same time daunting and almost hilariously easy. Just point and click. You can even get software to help you contact people you want to network with. Personally I like to do most things manually, to get a feel for the project at hand.If you don’t understand why networking is so important to business survival, then I suggest you do some research. You will be amazed at the potential inherent in the simple act of getting to know someone, in your line of business or not. For the Internet Marketer, networking is a matt
Today, to break through the clutter of the hundreds of other competing products out there it pays to be different. Look at what your competition is doing, and make sure you have an innovative and unique look. Innovation in packaging will get your product noticed, it will help build your brand, and it will give your product some personality. Whether you like it or not your product is initially going to be judged by your packaging.
So, how do you create innovative packaging? You can pay a packaging design firm thousands of dollars to come up with some ideas or you can create the ideas yourself. Here are ten ideas that will hopefully stimulate some packaging innovations for your own products.
1. Create a Reusable Package
The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass. In our local Wild Oats it retails for $2.79, not that expensive for a bottled tea, and you get a free glass. No need to worry about recycling here – you get to reuse the packaging.
2. Add a Little Extra to Your Packaging
Sometimes you can have very standard packaging, but stand out from the crowd by just adding a little twist to it. Amy’s Kitchen has done just that with their line of pasta sauces. It is a standard size jar with a standard color label that really blends in with all the other pasta sauce offerings. What sets them apart is the paper and gold bow over the lid of the jar. It looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.
3. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to create packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
4. Create Fun Packaging
Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men ag
A conference call is a call in which three or more parties interact simultaneously. Always a cost effective way to reduce travel expenses, conference call technology has advanced to provide a more interactive user experience. Today's conference calls not only include telephone communication, but also video and web communication. One of the most popular services allows clients who do not have video conferencing equipment to connect via the web, thereby participate using only their web browser.Conference calls can be used for entertainment or for social purposes like party lines. People call to a specified telephone number that allows them to talk to others, and perhaps subsequently meet new people. Conference calls are most commonly used by businessesAnother conference facility that is widely used is the Conference Bridge. The Conference Bridge allows users to allow a company to set up and participate in a co
1. Create a Reusable Package
The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass. In our local Wild Oats it retails for $2.79, not that expensive for a bottled tea, and you get a free glass. No need to worry about recycling here – you get to reuse the packaging.
2. Add a Little Extra to Your Packaging
Sometimes you can have very standard packaging, but stand out from the crowd by just adding a little twist to it. Amy’s Kitchen has done just that with their line of pasta sauces. It is a standard size jar with a standard color label that really blends in with all the other pasta sauce offerings. What sets them apart is the paper and gold bow over the lid of the jar. It looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.
3. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to create packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
4. Create Fun Packaging
Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men a
Are you interested in using the services of a futures broker, to assist you with futures trading? If you are, you may be wondering what type of futures broker you should use. While the decision is honestly yours to make, you are advised to take the time to examine discount futures brokers, as they may be able to save you a considerable amount of money.Before examining the many benefits to doing business with a discount futures broker, you may be wondering exactly what one in. In most cases, discount futures brokers are brokers that have low, discounted, or competitive fees. When you use the assistance of a futures broker, you must pay to use their services. Different futures brokers charge different fees, but many are now starting to offer discounted rates; thus, giving them the title of a discount futures broker.Now that you know what discount futures brokers are, you may be wondering exactly how they c
3. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to create packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
4. Create Fun Packaging
Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men a
Starting a restaurant business is more than just having a good recipe. This is a long process that requires a lot of planning and organizing in order to make its launching a success. After looking into the location, business structure, target market, and funds, other expenses should also be considered. One of which is the restaurant equipment and supplies.Restaurant equipment and supplies are one of the biggest expenses that you will incur during start up. Not only that, restaurant equipment and supplies selection is also a complex process since different kinds of restaurants require different things. The best place to begin your search is to visit food service equipment dealers. However, since many food equipment dealers now take advantage of the Internet, you can start by going online and check online equipment dealers that offer quality and affordable restaurant equipment and supplies.Basically, some of t
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men a
Next time you've got a bunch of senior managers in a room together, ask those who are eligible to retire within five years to leave the room. Then figure out how you're going to replace them.That's an exercise I've done with senior management in a client company. A full third of the senior people in that room were eligible to take their pension and go within five years.This is not just a problem in the executive suite. Check out the senior people in sales. Check out the team leaders for key craft functions, the people who usually came up through union apprentice programs.There are several definitions of the Baby Boom and they all vary a little. But you're safe if you assume that it's people born between 1946 and 1964. In America, that's about 79 million people.The oldest boomers hit sixty in 2006. In 2011 they'll start hitting sixty-five.I call their exit "The Boomer Brain Drain."
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily contain motor oil as shower gel. It is a thick molded black plastic container that has a rugged appearance that appeals directly to this demographic. Here is a product that has tailored not just the contents but also the packaging to their specific target market.
9. Merge Two Packaging Concepts
Another very competitive industry is the beer business, with the big players there always looking for an edge on their competitors. Last year Anheuser Busch came out with a completely new concept in packaging that ended up winning several packaging awards. The concept was so simple it is amazing no one had done it before. We all know beer comes in glass bottles and aluminum cans. What Anheuser Busch decided to do was just combine these two concepts and they came up with the aluminum bottle. It was different, it looked classy and eye-catching, and it was 100% recyclable.
10. Look to Nature for Inspiration
Nature has some amazing examples of “innovative packaging.” Consider the banana, the pea-pod, the kangaroo pouch, the pine cone – these are all examples of nature creating efficient packaging. Nature’s packaging is usually elegant and beautiful as well as efficient. There are shapes, colors and even packaging concepts that you can borrow from nature’s example. So next time you go for a walk in the woods, take a look around you and marvel at the innovative packaging created by nature.
The idea for this article is really to get you to think more about your packaging. Take one or two of these ideas and think about how they can be adapted to your product. If you focus on your packaging and create something that is unique to your company you will be more successful. Remember, your packaging not only has to contain your product, it is your final marketing message to your customers. Look at what your competition is doing and make sure you deliver a strong message with your packaging.
Copyright 2006 Peter Renton
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