fluential role in the history of advertising. He states "I don't know any advertising agency that has mastered the Internet yet. Being able to understand it and sell products on it through advertising creates resentment, working to shut down attention rather than elicit interest."

For Media Companies the problem of clutter raises complicated questions of economics, Media companies and their associates won't

Well… with downright Robbery at least!

Why are they allowed to get away with no accountability at all?

The pollution of advertising messages is getting worse, despite supposed claims to clean the problem up.

And now there's even more bad news, a major study on Internet clutter finds the more ads on a page, the more click through rates, brand impact and product information declines.

Because Advertising Agencies have no answer to the problem of advertising's increasing ineffectiveness, the solution now is an increasing stampede to any new destination, like mobile phones where the greatest risk lies for a new avalanche of commercial content.

Whilst all this is taking place a big assault on television is underway, by, for example Google.

And all of this adds up to…you've got it, more and more clutter.

So whilst more and more marketing monies are poured down the black hole of TV and Internet advertising, there is another threat from the rackets and scams of the digital Mafia.

The problem is so dire that hackers are now conducting online auctions for people's personal details. It has emerged that there is an $8 billion on line black economy centred on credit card theft, corporate blackmail and insider share dealing.

Do you want your advertising to appear in such an environment? Meanwhile Advertising Agencies are leading the rush, together with increasing the clutter, onto that totally unproven, and highly suspect medium, the Internet.

Even that well known advertising personality, Jerry Della Femina is on record as to questioning the value of advertising on the Internet. Jerry has played an enormously influential role in the history of advertising. He states "I don't know any advertising agency that has mastered the Internet yet. Being able to understand it and sell products on it through advertising creates resentment, working to shut down attention rather than elicit interest."

For Media Companies the problem of clutter raises complicated questions of economics, Media companies and their associates won't l

tising Agencies have no answer to the problem of advertising's increasing ineffectiveness, the solution now is an increasing stampede to any new destination, like mobile phones where the greatest risk lies for a new avalanche of commercial content.

Whilst all this is taking place a big assault on television is underway, by, for example Google.

And all of this adds up to…you've got it, more and more clutter.

So whilst more and more marketing monies are poured down the black hole of TV and Internet advertising, there is another threat from the rackets and scams of the digital Mafia.

The problem is so dire that hackers are now conducting online auctions for people's personal details. It has emerged that there is an $8 billion on line black economy centred on credit card theft, corporate blackmail and insider share dealing.

Do you want your advertising to appear in such an environment? Meanwhile Advertising Agencies are leading the rush, together with increasing the clutter, onto that totally unproven, and highly suspect medium, the Internet.

Even that well known advertising personality, Jerry Della Femina is on record as to questioning the value of advertising on the Internet. Jerry has played an enormously influential role in the history of advertising. He states "I don't know any advertising agency that has mastered the Internet yet. Being able to understand it and sell products on it through advertising creates resentment, working to shut down attention rather than elicit interest."

For Media Companies the problem of clutter raises complicated questions of economics, Media companies and their associates won't

So whilst more and more marketing monies are poured down the black hole of TV and Internet advertising, there is another threat from the rackets and scams of the digital Mafia.

The problem is so dire that hackers are now conducting online auctions for people's personal details. It has emerged that there is an $8 billion on line black economy centred on credit card theft, corporate blackmail and insider share dealing.

Do you want your advertising to appear in such an environment? Meanwhile Advertising Agencies are leading the rush, together with increasing the clutter, onto that totally unproven, and highly suspect medium, the Internet.

Even that well known advertising personality, Jerry Della Femina is on record as to questioning the value of advertising on the Internet. Jerry has played an enormously influential role in the history of advertising. He states "I don't know any advertising agency that has mastered the Internet yet. Being able to understand it and sell products on it through advertising creates resentment, working to shut down attention rather than elicit interest."

For Media Companies the problem of clutter raises complicated questions of economics, Media companies and their associates won't

re dealing.

Do you want your advertising to appear in such an environment? Meanwhile Advertising Agencies are leading the rush, together with increasing the clutter, onto that totally unproven, and highly suspect medium, the Internet.

Even that well known advertising personality, Jerry Della Femina is on record as to questioning the value of advertising on the Internet. Jerry has played an enormously influential role in the history of advertising. He states "I don't know any advertising agency that has mastered the Internet yet. Being able to understand it and sell products on it through advertising creates resentment, working to shut down attention rather than elicit interest."

For Media Companies the problem of clutter raises complicated questions of economics, Media companies and their associates won't

fluential role in the history of advertising. He states "I don't know any advertising agency that has mastered the Internet yet. Being able to understand it and sell products on it through advertising creates resentment, working to shut down attention rather than elicit interest."

For Media Companies the problem of clutter raises complicated questions of economics, Media companies and their associates won't look at it because they don't think in a multimedia way. Advertising will have to try and deal with the problem.

And the new media has the potential to deliver even more saturation, clutter and intrusiveness than traditional media, so the new media will only worsen marketing resistance.

Any time there's a new destination for people, the assumption is they've got to find a way to put some ads there. That's only going to make things worse.

Under the headline "The Money-waster That Marketing Ignores" AdAge had this to say about Clutter's drain on advertising effectiveness.
"Clutter, the rising blizzard of commercial messages sweeping through TV shows and other traditional and non-traditional communications channels, has become a blinding, deafening force heavily cutting into the overall effectiveness of advertising..

Yet little is being done to quantify the massive financial drain of clutter on marketing campaigns or organise a practical solution to the problem. Advertising Age paints a bleak picture of an industry apparently determined to ignore what may be its largest single money-waster!

However, the truth is that the interruption advertising model that supports television is broken, and without the utility that is currently found only on the Internet, TV will eventually become completely unsupportable.

People don't like to watch ads. The combination of the Internet and DVRs have opened up a Pandora's Box... People know what life is like without the traditional advertising model, and there's no going back. They will willingly sacrifice some production quality if doing so means they don't have to be interrupted. Tr