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Atricle Dump - 14 Tips for Promoting Your Business with Postcards
Tips on Increasing Customer Loyalty for Small BusinessI know customer loyalty is important, how can I check that I have done all I can to build loyalty?You're right customer loyalty is critical. People focus too much on new business when it's more profitable to focus on existing customers. Research shows that a 5% improvement in customer retention rates yield between 25%-100% increase in profits across a wide range of industries. Loyal customers buy more, more
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.
10) Postcard advertising can be used for sequential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”
11) Keep the sentences in your postcard advertising short and to the point. And only promote one major offer
How do you get your products to your intended market? How do you introduce them to your goods and services? Television commercials usually promote one product at a time to familiarize consumers with the company or brand image. Huge billboards do the same thing and feature one product as well. But why promote one good product when you have so many?Attract your consumers and introduce them to a catalog of your products. This is the best way to promote and advertise a n
Which ones?
You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a lot of money on advertising – and get much better results.
If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my friends owns a tire-sales/auto-repair business in Delaware. He began using postcards to attract new customers when he first opened up his shop 7 years ago.
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.
2) Always try to spell out a few outstanding benefits on your postcard using bullet points.
3) Offer a desirable gift or premium of some sort.
4) Make your postcards stand out. Use solar-yellow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and trust you.”
6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.
7) Always put a headline on your postcards.
8) If you discover postcard advertising works for your particular business then do it regularly … like clockwork.
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.
10) Postcard advertising can be used for sequential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”
11) Keep the sentences in your postcard advertising short and to the point. And only promote one major offer
If your job is leaving you feeling bored, frustrated, uninspired, or burned out, you’re probably wondering what else is out there. Where can you find a career that makes you excited to get to work each day? Does your dream job really exist? It may seem overwhelming to try to find that perfect career, especially if you’re feeling stuck in your current one, but if you start small and do some hard thinking, you’ll find that a satisfying career is not so far out of reach.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.
2) Always try to spell out a few outstanding benefits on your postcard using bullet points.
3) Offer a desirable gift or premium of some sort.
4) Make your postcards stand out. Use solar-yellow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and trust you.”
6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.
7) Always put a headline on your postcards.
8) If you discover postcard advertising works for your particular business then do it regularly … like clockwork.
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.
10) Postcard advertising can be used for sequential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”
11) Keep the sentences in your postcard advertising short and to the point. And only promote one major offer
If you find yourself drawn to the science field and you enjoy technology as well, you may be interested in a career in the biotechnology field. This field is amazingly diverse, and there are a variety of different career opportunities that you can choose from. Before you decide that you really do want a career in the biotechnology field, you may want to learn more about the field and what it has to offer you and what the requirements are, as well as the financial outlook as
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.
2) Always try to spell out a few outstanding benefits on your postcard using bullet points.
3) Offer a desirable gift or premium of some sort.
4) Make your postcards stand out. Use solar-yellow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and trust you.”
6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.
7) Always put a headline on your postcards.
8) If you discover postcard advertising works for your particular business then do it regularly … like clockwork.
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.
10) Postcard advertising can be used for sequential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”
11) Keep the sentences in your postcard advertising short and to the point. And only promote one major offer
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.Well, I didn't take offense at her observation. In fact, I was a little surprised by the phenomenon, too. The fact is that I get a lot of feedback from customers about how much they like getting an auto
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and trust you.”
6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.
7) Always put a headline on your postcards.
8) If you discover postcard advertising works for your particular business then do it regularly … like clockwork.
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.
10) Postcard advertising can be used for sequential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”
11) Keep the sentences in your postcard advertising short and to the point. And only promote one major offer
Social Care Minster Ivan Lewis announced that the centre piece for the government’s vision for 21st century social care will be a skills academy, Social Care21 to focus on developing world class leadership and commissioning in the public, private and voluntary sectors.It seems that Leadership – or the lack of it – is very topical at the moment. A government report recently highlighted that the business world in general is suffering from a distinct lack of leadership.
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.
10) Postcard advertising can be used for sequential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”
11) Keep the sentences in your postcard advertising short and to the point. And only promote one major offer per postcard mailing.
12) Use first-class stamps on your postcards. That way, if anyone on your mailing list has moved, his or her postcard will be returned. Remove those names from your in-house mailing list to keep it clean.
13) Make sure you put all of your contact info - - including website - - on the postcard.
14) Use postcard mailing services for convenience. Check out the U.S. Postal Service’s Online Postcard Mailing Service, for some more ideas … http://www.usps.com/netpost/postcard.htm
Why not give postcards a try?
If they work for you then you may never have to think about paying for pricey advertising space in a newspaper or magazine ever again. If you’d like to profit thru postcards and want help then give me a call. I typically offer a strong guarantee on the work I do for my clients.
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