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  • Atricle Dump - Stop Selling in the Pit - What's Your Competitive Advantage?

    Hourly Pay Counter-Productive?
    When employees are paid the same hourly wage whether the restaurant is slow or busy, many simply hope it is slow - because it's less work for the same amount of money. To follow the logic then, the business owner has a frontline of employees who really want the opposite of what the owner does.What would prevent you from looking at your sales data and putting the cashiers or entire front-line sales team (if you have a production line for subs or burritos) on a commission or incentive program?For example, if a cashier sells $1,000 worth of product over three hours at $7 per hour, they earn $21, but wish they only had to sell $800. Put an incentive program in where the cashier can earn 2.5 percent of everything they sell. Make sure the percentage ensures they earn above minimum wage. Now, they are motivated to sell more --- whether it’s moving more customers thru the line or improving the check average. It’s all about total sales.Imagine the next shift where employees work harder and sell $1,200 worth of product. They earn $30 (2.5 percent x $1,200) instead of $21 by giving you $200 in extra sales. That's a financial win for you and the employees. An additional $9 per shift for them over the course of 200 shifts in a year is a $1,800 raise and, more importantly, gives them a common focus with the busine
    y name is Mike and I work with Competitive Motors. I’ve found that there is a lot of confusion in the automotive market today because there have been over 150 new models introduced in just the past three years. I’ve developed a computer book that profiles everything the buyer wants in a car and, in less than five minutes, identifies the models most likely to fit their needs.”

    Your Statement of Competitive Advantage

    Mike has given his prospect a statement of competitive ad

    Purchasing or Selling a Corporation
    When taking into account all pertinent tax ramifications, there are four basic classifications that must be considered when purchasing or selling a corporate business. These are;1. Transferring corporate assess in exchange for cash or notes2 .Acquiring corporate assets by use of stock3 .Acquiring corporate stock utilizing cash or notes4 .Acquiring the stock of a corporation utilizing the stock of the acquiring corporation. In the 1st type of transaction, corporate assets are sold in return for cash or notes, or a combination of both from the purchaser. After the transaction the corporation is left with cash or notes , which it may use for investment purposes. This transaction usually gives rise to a taxable gain or deductible loss to the corporate entity. As an alternative solution , the sale of all the assets may be followed by the complete liquidation of the corporate entity in a tax free transaction. However there will be a taxable gain or deductible gain to the shareholders involved. Thus this type of transaction gives rise to two events; the sale of assets and the liquidation of the corporation . while the emphasis of this articles on the start-up of a business , the sale of corporate assets and the subsequent liquidation of the selling corporation would allow the purchaser to acquire the
    As I’ve traveled around the country over the past several years working with companies and their salespeople, I’ve been amazed to find that they do not know, and cannot articulate, their competitive advantage! How can companies and their salespeople expect prospects and customers to give their time and attention if they do not understand, clearly and concisely, what that company can do for them that no one else can do? That’s what I call selling in the pit.

    Companies and salespeople who don’t understand their competitive advantage are all in a deep pit saying things like, “Our product is better quality,” or, “Our service is better,” or, “I’m my company’s competitive advantage.” Even if the salesperson is the company’s competitive advantage, they won’t convince their customers just by saying so because many of their competitors will be saying the exact same thing! That’s selling in the pit! To get out of the pit, salespeople have to define quality. They have to show the prospect what outstanding service looks like and how their service differs from the competition.

    In a moment, I’ll show you how to determine your competitive advantage, but first let’s talk about how you can demonstrate your competitive advantage from the very first moment you are introduced. Suppose someone walks up to you at a business conference, introduces herself, and asks you what you do for a living. Exactly what would you say?

    Did you have any trouble? Did you stumble? Do you know what sets you apart from your competitors? If this was hard for you, you’re not alone. If you were to ask the average car, computer, or caviar salesperson what they do for a living, they’ll probably say, “I sell cars, computers, or caviar.” But what does every other car, computer, or caviar salesperson say? Exactly the same thing!

    So what should salespeople who understand their competitive advantage say? How about this for the car salesperson? “My name is Mike and I work with Competitive Motors. I’ve found that there is a lot of confusion in the automotive market today because there have been over 150 new models introduced in just the past three years. I’ve developed a computer book that profiles everything the buyer wants in a car and, in less than five minutes, identifies the models most likely to fit their needs.”

    Your Statement of Competitive Advantage

    Mike has given his prospect a statement of competitive ad

    What Exactly Online Recruitment Agencies Do?
    Any online recruitment agency can help you to submit for vacancies to the agency by employers.Online recruitment agencies are used by employers for many purposes. Get help with the recruitment process, conceal recruitment activities from competitors, recruit for a new type of post for which they have no expertise.Anytime you register with an online recruitment agency keep in mind that the primary client for them is the employer, not you.Also, always check the security of the site, as you will be submitting personal information.Staffing and contract agencies compile a number of candidates with some exact qualifications and then supply staff to an organization for a contract. These agencies will pay you for the actual work hours and not for holidays or sick pay. These agencies are usually used to find staff to cover sickness and holidays or to avoid having unnecessary staff.What exactly are the advantages of using online recruitment agencies?The recruitment agency can be working on your behalf if you're working full-time.You can set up work before you're arrival in a new town. You can work through staffing and contracts agencies to gain varied short-term experience with several employers.Here are some general rules for using recruitment agencies:Supply the agencies with a
    eople who don’t understand their competitive advantage are all in a deep pit saying things like, “Our product is better quality,” or, “Our service is better,” or, “I’m my company’s competitive advantage.” Even if the salesperson is the company’s competitive advantage, they won’t convince their customers just by saying so because many of their competitors will be saying the exact same thing! That’s selling in the pit! To get out of the pit, salespeople have to define quality. They have to show the prospect what outstanding service looks like and how their service differs from the competition.

    In a moment, I’ll show you how to determine your competitive advantage, but first let’s talk about how you can demonstrate your competitive advantage from the very first moment you are introduced. Suppose someone walks up to you at a business conference, introduces herself, and asks you what you do for a living. Exactly what would you say?

    Did you have any trouble? Did you stumble? Do you know what sets you apart from your competitors? If this was hard for you, you’re not alone. If you were to ask the average car, computer, or caviar salesperson what they do for a living, they’ll probably say, “I sell cars, computers, or caviar.” But what does every other car, computer, or caviar salesperson say? Exactly the same thing!

    So what should salespeople who understand their competitive advantage say? How about this for the car salesperson? “My name is Mike and I work with Competitive Motors. I’ve found that there is a lot of confusion in the automotive market today because there have been over 150 new models introduced in just the past three years. I’ve developed a computer book that profiles everything the buyer wants in a car and, in less than five minutes, identifies the models most likely to fit their needs.”

    Your Statement of Competitive Advantage

    Mike has given his prospect a statement of competitive ad

    The 7 Major Reasons Businesses Fail and How to Overcome Them
    This year, over 800,000 of the approximately 2,000,000 start up businesses will fail!Nearly 1,000,000 of those remaining will fail within 3 years. Why do so many businesses fail? Many studies show that approximately 98% of all failures occur because of the owners. The other 2% are a result of acts of God. Here are the key reasons and actions owners can take to avoid and overcome business failure:Reason #1: The owner is not mentally prepared or motivated to run a business. There are three different ways to use your energy, and your physical and mental efforts to earn money. I call them the three "Games of Work.," and they define the types of relationships between people and their work. The rules that players have to follow to succeed for each "Game" are shown below.1. Bureaucrats,: Do what it takes to protect or expand their position; Will divert responsibility whenever possible, but will take credit for desirable results of others; The success of the organization is secondary to kissing up to those who make decisions about promotions, salaries and job security; Have virtually no control over their job security; And are compensated for basically showing up.2. Partial Entrepreneurs: Choose to be responsible for work performed or results achieved in their speci
    e to show the prospect what outstanding service looks like and how their service differs from the competition.

    In a moment, I’ll show you how to determine your competitive advantage, but first let’s talk about how you can demonstrate your competitive advantage from the very first moment you are introduced. Suppose someone walks up to you at a business conference, introduces herself, and asks you what you do for a living. Exactly what would you say?

    Did you have any trouble? Did you stumble? Do you know what sets you apart from your competitors? If this was hard for you, you’re not alone. If you were to ask the average car, computer, or caviar salesperson what they do for a living, they’ll probably say, “I sell cars, computers, or caviar.” But what does every other car, computer, or caviar salesperson say? Exactly the same thing!

    So what should salespeople who understand their competitive advantage say? How about this for the car salesperson? “My name is Mike and I work with Competitive Motors. I’ve found that there is a lot of confusion in the automotive market today because there have been over 150 new models introduced in just the past three years. I’ve developed a computer book that profiles everything the buyer wants in a car and, in less than five minutes, identifies the models most likely to fit their needs.”

    Your Statement of Competitive Advantage

    Mike has given his prospect a statement of competitive ad

    Shrink Wrap Tubing
    Shrink wrap tubing is the most economical way of packing items. It is almost similar to centerfold shrink film, with the difference that the non-folded side is sealed to create a tube. In shrink wrap tubing, items are tucked in between the folds of the tubing, and then the bottom and top edges are sealed.Shrink wrap tubing is available in PVC, polyethylene and polyolefin. PVC shrink wrap tubing is the most popular type. This is commonly used for packing soaps, battery, candles, CDs and other products. PVC shrink wrap tubing comes with high gloss and clarity, and will shrink at low heat. Thus, PVC shrink wrap tubing is easy to work with. It is available in various sizes, most commonly within the range of 2 to 34 inches width and a length of 250 to1500 ft. The cost of the PVC shrink wrap tubing varies with the size. A 12 inch wide and 1500 long PVC shrink wrap tubing costs more than $20.Another popular variety is polyethylene shrink wrap tubing. This will shrink only at high temperature, and is anti-static in nature. It is therefore widely used by electricians for sealing buried electrical connectors. It is also ideal to pack electronic components such as circuit boards, subject to damages caused by static electricity. Polyethylene shrink wrap tubing is available in different sizes, and at various price levels. It comes i
    e? Did you stumble? Do you know what sets you apart from your competitors? If this was hard for you, you’re not alone. If you were to ask the average car, computer, or caviar salesperson what they do for a living, they’ll probably say, “I sell cars, computers, or caviar.” But what does every other car, computer, or caviar salesperson say? Exactly the same thing!

    So what should salespeople who understand their competitive advantage say? How about this for the car salesperson? “My name is Mike and I work with Competitive Motors. I’ve found that there is a lot of confusion in the automotive market today because there have been over 150 new models introduced in just the past three years. I’ve developed a computer book that profiles everything the buyer wants in a car and, in less than five minutes, identifies the models most likely to fit their needs.”

    Your Statement of Competitive Advantage

    Mike has given his prospect a statement of competitive ad

    How to Deal with Printing
    If you are part of the business arena, it’s undeniable that you’ve got lots of printing requirements. Having a printer in your office is a great help but surely it can’t accommodate all your printing needs. So if you require for a large volume of copies to print, you will need a commercial printer to help you out.There are large numbers of commercial printers out there who offer different services to match your printing jobs. Whatever you need, there’s a printing service available to get your job done. Have a worry-free printing for the capabilities of commercial print services are illimitable.What are the capabilities of a commercial printer? Basically, they can accommodate huge volume of print jobs. They’re also excellent when it comes to printing. Since digital printing is a trend in the industry, you’ll be astounded with the quality your prints will have after you’ve submitted it to the commercial printer.If you’re seeking an answer on which printing service to go for, a professional LA printing company is the best source to depend on. Surf the internet. Turn around. And you will find that there’s a wide variety of printing companies offering so many printing options and solutions based on your needs.Hunt for the best printer online. Even though there are many print shops that are available, take your
    y name is Mike and I work with Competitive Motors. I’ve found that there is a lot of confusion in the automotive market today because there have been over 150 new models introduced in just the past three years. I’ve developed a computer book that profiles everything the buyer wants in a car and, in less than five minutes, identifies the models most likely to fit their needs.”

    Your Statement of Competitive Advantage

    Mike has given his prospect a statement of competitive advantage. It has four components:

    -Your name
    -Your company
    -A statement about a problem in your market
    -How you and your product solve that problem

    The statement of competitive advantage is a maximum 30-second statement of what differentiates you in the marketplace.

    Here’s another example. “My name is Marlene and I work with a company called ‘The Prescription for Doctors.’ Physicians today are being pressured by insurers, employers, and patients to cut health care costs. Yet overhead costs for physicians are constantly rising. We provide a service that allows the physician to spend more time with patients and cut overhead costs at the same time, resulting in better quality care at a lower cost. It’s just what the doctor ordered!”

    Here’s one last example. “My name is Beth. It’s nice to meet you. I’m with a company called ‘The Greatest Advertising Agency in the World.’ I’ve discovered that almost every successful product has either been the first entry in its category or it has been able to create a new category in the mind of its customers. What we do is help companies who are launching new products or having trouble with old ones ensure that their product is positioned to win!”

    That really does set you apart from the competition. And it makes you sound like a polished expert right from the start. But how do you determine exactly what your competitive advantage is? The best way to determine your competitive advantage is to break down the components of your product or service into four distinct categories: competitive uniqueness, competitive advantages, competitive parities, and competitive disadvantages. Let’s look at each one individually.

    Competitive uniqueness: “What can I do for my customers that no one else can do? What can I offer that no one else can offer?”

    Competitive advantages: “What can I do for my customer that my competitor can also do, but I can do i

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