Atricle Dump - Business

Most Valuable Asset
What is the most valuable asset that your firm possesses? Is it your technology, trade secrets, credit line, or customer base? Although we realize the importance of these, most of us believe that our people or our leadership teams are most valuable to us. However, there is another asset that may be even more important as your business matures. A good name or reputation allows your firm to attract quality le

$6.30 - (Cost of Qualified Lead)
Mamma -$0.34 (CPC) $7.39 - (Cost of Qualified Lead)
Yahoo -$0.81 (CPC) $8.45 - (Cost of Qualified Lead)
Lycos -$0.12 (CPC) $17.14 - (Cost of Qualified Lead)
Go Click -$0.28 (CPC) $20 - (Cost of Qualified Lead)

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conver

Career Outlook for Virtual Assistants
Government career outlook predictions aren't developed yet for the Virtual Assistance industry, whether that's because it's a relatively new field or because the tasks done by VAs are as varied as the VAs themselves remains to be seen. One has to examine similar fields and skill-sets to see how VAs will fare in the years to come. By looking at these similar fields, you can see that the growth outlook for

Let’s face it, most people don’t track their advertising at all and therefore don’t know where their leads or sales are coming from. I’ve talked with dozens of business owners about which online advertising vehicles work best for them. What I usually hear is that they are impressed with the sites that give them the highest number of clicks. Sure, clicks are encouraging, but do they tell the whole story?

No, the number of clicks or the cost per click (average CPC) does not tell the whole story. Not even close. At the end of the day, it’s not how much you spend per click that really counts – what’s important is how much you spend PER CONVERSION (a truly qualified prospect). And finally, of course, it’s the cost per sale that really matters.

I have been doing pay per click campaigns for some time now. The following are my findings after testing pay-per-click campaigns from September 2006 through February 2007 on the following search engines: Google, Yahoo, MSN, Mamma, Lycos, 7Search and GoClick.

When testing, I chose the same keywords for each campaign and used separate but exact duplicate lead capture pages. This allowed me to see which keyword buys would give me the highest % of qualified prospects. My focus was the “Cost of Conversion” which was the percentage of people who requested more information about my program (a good prospect). My goal was to get clear indication as to the quality of the traffic coming from each search engine.

By taking the average cost-per-click and looking at the % of prospects that requested more information (Name, Phone # & E-mail Address), it gives me the real cost of a qualified lead. Following are the results:

7Search -$0.67 (CPC) $4.04 - (Cost of Qualified Lead)
Google -$0.83 (CPC) $5.46 - (Cost of Qualified Lead)
MSN- $0.70 (CPC) $6.30 - (Cost of Qualified Lead)
Mamma -$0.34 (CPC) $7.39 - (Cost of Qualified Lead)
Yahoo -$0.81 (CPC) $8.45 - (Cost of Qualified Lead)
Lycos -$0.12 (CPC) $17.14 - (Cost of Qualified Lead)
Go Click -$0.28 (CPC) $20 - (Cost of Qualified Lead)

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my convers

How to Create an Operations Manual
An operations manual can act as a tool for training employees and empowers them to your business running smoothly when you are out of the office. Though it may seem like a lot of work, the effort put into your operations manual can save you money that could otherwise be wasted on mishandled procedures and employee training time.Every operations manual is different so yours should be tailored to your

k (average CPC) does not tell the whole story. Not even close. At the end of the day, it’s not how much you spend per click that really counts – what’s important is how much you spend PER CONVERSION (a truly qualified prospect). And finally, of course, it’s the cost per sale that really matters.

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conver

What are the Differences between an SSW, MSW, CSW, and LCSW?
Types of Social Work Degrees:Social workers can earn three types of degrees, as defined by the U.S. Department of Labor Bureau of Labor Statistics:• Bachelor’s Degree in Social Work (BSW): “A bachelor’s degree in social work (BSW) degree is the most common minimum requirement to qualify for a job as a social worker; however, majors in psychology, sociology, and related fields may qualify for s

gh February 2007 on the following search engines: Google, Yahoo, MSN, Mamma, Lycos, 7Search and GoClick.

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conver

Some Background Information on What a Capital Fundraising Campaign is
So just what is a capital fundraising campaign? It is a fundraising campaign which has been organized in order to raise a major sum of money for either a building or an endowment. However such campaigns are usually used by non profit organizations and do need a lot of planning. But if they are planned well they can be very successful.Also a capital fundraising campaign is an event which is limited

My goal was to get clear indication as to the quality of the traffic coming from each search engine.

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conver

Developing a Team or Organization Vision
As Mark Twain once remarked about the weather, there's a lot of talk about vision, but very few managers really do anything about it. Visioning is sometimes an innate natural skill just like leadership sometimes is. And the moon sometimes blocks out the sun - but none occur very often. Most people have had to consciously and with great effort continually work to strengthen their visioning. Visionary leaders

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conversions decreased over time. This underscores the importance of changing the look and feel of the lead capture page from time to time. After fine tuning these campaigns, I must say that both 7Search and Google are my favorites. When looking at actual sales, Google does beat 7Search by a 30% margin (which means that the actual cost per sale is about the same – not pictured on chart above), but both work extremely well.

As you can see, if I just looked at the cost per click but ignored conversions, I could have wasted a lot of money on the wrong vehicles.

The lesson here is – clicks are good, but conversion and sales are even better! Take the time to gather deeper information on all aspects of your advertising vehicles. If you do, your marketing dollars will bring you five to ten times better returns.

The article is brought to you by Peter Grundner at P&T Enterprises For more information please visit www.myedconline.com or call 818-887-0896

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An operating agreement is required for all LLCs setup in California. When you form your California LLC spend time to make sure that your operating agreement is complete and provides an adequate roadmap.

Do you run a medical office, medical supply company or medical testing center? Learn about a new way to finance operations.

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