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Atricle Dump - Another Expensive Marketing Mistake: Assuming Too Much
Ah, a great, cheesy classic American rock song! Wasn't it so right, too? In the 80's when that song came out, everybody was working for the weekend. Your week was simply black and white; you worked Monday through Friday and at 5pm on Friday you free and clear until Monday morning at 8am. Let's a take a l
Working for volunteer organizations and running for office in various non-profits is an excellent way to expose your expertise. You are certainly doing a favor for that organization if you do this. This is only part of the things that you need to do to be successful. You need to help others build their busin
When you're writing to professionals in any field, you can assume that they know the terminology. You can also assume professionals know why they need the equipment they use every day - so you can get right down to showing why your product is best.
But should you assume that they know who you are, and where you are?
An advertisement in our local newspaper today was a prime example of assuming too much.
I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.
Watson Wyatt Worldwide, a national business group with a focus on health, recently took a survey among 275 employers to find out the key issues affecting employee productivity.Their findings show the stress was identified by 72% of the employers as a key issue relative to productivity.Stress ha
But should you assume that they know who you are, and where you are?
An advertisement in our local newspaper today was a prime example of assuming too much.
I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.
Is your online business disaster-proof? Online businesses face a unique set of challenges. Unlike our offline counterparts, we must worry about hackers, credit-card fraud, loss of data, virus attacks, websites going down and more.The good news? You can fix most of these problems in under ten minutes etoday was a prime example of assuming too much.
I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose ofntal space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.
There are a massive amount of job seekers in the city of El Paso and many of those job seekers are college graduates, due to Texas University being located there. College graduates can consult the employment agencies here. Various employers including IT and non-IT firms have various job openings in their difl spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.
But nowhere in the ad did it say that
Should the advertiser assume that only long-term residents would want his rental space? In this community, quite the opposite is true. His most likely prospects are people moving into the area, bringing their businesses with them.
Our small town weekly newspaper is mailed out all over the United States. People who are thinking of relocating to our area subscribe, as do past residents. Since the ad doesn't say otherwise, most of these people will assume that the building is in this town.
I can envision people reading this ad and thinking "Wow, when did that get built?" or "That looks like the perfect spot for my small boutique." I can also envision people driving all over trying to find the Cedar Street Bridge. There is a Cedar Street in this town, but it has no large
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