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Atricle Dump - Creative Offline Marketing-Part VII
There are many different kinds of marketing out there, but the one you are probably most familiar with ‘image branding’. Typically when I say “marketing” people think of expensive Super Bowl ads, car commercials, and billboards. This is what is known as “image branding” – one of the most common (and ineffectiv
Creative Business Cards – Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to wo
Whatever happened to the days where getting a job meant mailing a resume to a few dozen different places and waiting to be called in for an interview? Once you got your foot in the door, all that was left to do was impress someone sufficiently enough to get a job offer. Pretty simple stuff, relatively speaking.
Pre-paid Services – Pre-paid “memberships” have been sold successfully by many businesses, such as cosmetic surgeons, chiropractors, dental services, martial arts schools, photographers, restaurants, you name it. The idea is to offer a bundle of services or products that would cost far more if purchased separately over time than if purchased pre-paid up front.
Reference USA – I mentioned this above in the “Direct Mail” topic, but it’s worth its own topic. Why? Because if you have a library card, chances are you can access it for free. I don’t pay the annual thousands of dollars required to access the site and compile lists of all sorts, because my local Newington library subscribes to it. My free library card gets me in for free. http://www.referenceusa.com
Creative Business Cards – Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to wor
Every one has ambitions on what they want to be when they grow up. Did you dream of becoming a pilot? Maybe you wanted to be a professional baseball player? You may even have dreamed of becoming Miss America. In my case my ambitions changed every year. It all depended on what career fascinated me at that certai
Pre-paid Services – Pre-paid “memberships” have been sold successfully by many businesses, such as cosmetic surgeons, chiropractors, dental services, martial arts schools, photographers, restaurants, you name it. The idea is to offer a bundle of services or products that would cost far more if purchased separately over time than if purchased pre-paid up front.
Reference USA – I mentioned this above in the “Direct Mail” topic, but it’s worth its own topic. Why? Because if you have a library card, chances are you can access it for free. I don’t pay the annual thousands of dollars required to access the site and compile lists of all sorts, because my local Newington library subscribes to it. My free library card gets me in for free. http://www.referenceusa.com
Creative Business Cards – Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to wo
Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more complex relationships with clients.However, if you want to boost your service business revenues consider these ways to
Reference USA – I mentioned this above in the “Direct Mail” topic, but it’s worth its own topic. Why? Because if you have a library card, chances are you can access it for free. I don’t pay the annual thousands of dollars required to access the site and compile lists of all sorts, because my local Newington library subscribes to it. My free library card gets me in for free. http://www.referenceusa.com
Creative Business Cards – Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to wo
Incorporating in Connecticut is an easy procedure if you know how to do it, if you hire a good experienced attorney, or if you hire the services of the numerous online firms that offer to help you incorporate in any of the states.Connecticut Incorporating Information: It is necessary to have decided on t
Creative Business Cards – Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to wo
Customers encounter your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts or touchpoints molds the customer’s impression of the brand. Some of these touchpoints are obvious, like product performance, and 1-on-1 customer interactions. Other touchpoints l
Creative Business Cards – Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to work for you. Of course, odd-shaped and “rolodex-styled” cards stick out from the crowd as well. One real estate agent in California hands an extra three bucks and a business card to the toll collector as he crosses the bridge into San Francisco. He tells the toll collector that he wants to pay for the driver behind him, and asks him to give the driver his business card. Nine out of ten times, the driver calls, at least to say thank you. He’s sold several expensive homes that way as a result.
A good lead generation device is to offer a free report or other gift on the back of the card. Then just distribute them where your prospects live.
At my local Munson’s Chocolates outlet, Sales Manager Jim Florence has his business card fully imprinted with the company logo, name, phone number, and email address made out of…you guessed it…CHOCOLATE! (best business card I’ve ever eaten). A relatively new technology now allows Munson’s to “print” in edible ink everything from text, images, logos, and photographs. With their business cards, customers get to taste their
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