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Atricle Dump - Does Your Marketing Make Music or Noise?
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.When the Executive Summary precedes the business plan, its length shou
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download thi
Business Means:Business is antonym of laziness, lethargy and sluggishness. Hence, the meaning of business is keeping oneself busy in any kind of activity. Active participation in any activity of production, service and conceptual doing will result in generation of wealth.Therefore, you need to par
Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
Maybe it’s someone choking on a piece of broccoli.
Maybe it’s turning over the ignition on your car when it’s already started.
Yecch! Makes your skin crawl, huh?
Exactly. That’s the effect noise has on people.
Now think of the most beautiful music imaginable.
Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.
Ahhhhhhhh. Puts your soul at ease, doesn’t it?
Of course. That’s the effect music has on people.
However.
The majority of the marketing out there isn’t music.
It’s noise.
And customers are tired of it.
PERFECT EXAMPLE: When you were watching Tivo last night, you just skipped right through those annoying commercials, didn’t you?
ANOTHER EXAMPLE: I took a flight on US Airways from Phoenix to St. Louis a few weeks back. When my delicious, hearty meal was delivered to my seat (by which I mean a cookie), I opened the tray table only to find the entire surface was covered with a colorful advertisement!
On my tray table!
I don’t even remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this
Do you need greeters or should you avoid them? That is the perplexing question many retail organizations are struggling with today. Often touted in the press as the perennial example of the benefits to employing greeters,Walmart has hung on to its practice faithfully. But does it work and if so, will merely placing any warm body with
Maybe it’s one of Mozart’s symphonies.
Maybe it’s an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.
Ahhhhhhhh. Puts your soul at ease, doesn’t it?
Of course. That’s the effect music has on people.
However.
The majority of the marketing out there isn’t music.
It’s noise.
And customers are tired of it.
PERFECT EXAMPLE: When you were watching Tivo last night, you just skipped right through those annoying commercials, didn’t you?
ANOTHER EXAMPLE: I took a flight on US Airways from Phoenix to St. Louis a few weeks back. When my delicious, hearty meal was delivered to my seat (by which I mean a cookie), I opened the tray table only to find the entire surface was covered with a colorful advertisement!
On my tray table!
I don’t even remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download thi
There is no question whether or not movado watches have won over society with its brilliant artistic features and display for time. However, the movado price is perhaps a little too much for a watch. By raising their prices to what they are, it ultimately narrows its target market down significantly. So the question is, are movado
ANOTHER EXAMPLE: I took a flight on US Airways from Phoenix to St. Louis a few weeks back. When my delicious, hearty meal was delivered to my seat (by which I mean a cookie), I opened the tray table only to find the entire surface was covered with a colorful advertisement!
On my tray table!
I don’t even remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download thi
You want to make money online and you don't know how? Let me tell you. First you have to get a platform to build your online business on. In our case it's gonna be a blog. Why a blog you ask? Well, the answer is very simple. It's easy to get, easy to use and easy to promote. You get all the three thing you need to start a
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download thi
Small businesses worry about marketing. Spending money on marketing makes a business owner anxious—what if it doesn’t generate returns? Not spending money can also make a business owner nervous—what if customers don’t know about the company?It can be tough enough to generate profits, reinvest in the company and make payroll
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with music, not noise.
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