The Details Dance: A Simple Three-Step for Event Planners Wanting to get Online Registration Right
A couple of weeks ago I attended an event planners Christmas function. The turnout was decent, there was no shortage of skewered prawns or celebratory cocktails and a good amount of effort had gone into the costumes worn by circulating serving staff.A few minutes into it however, I noticed one lady propped on a bar stool, looking tired and unimpressed. An ex-planner, with a career lifetime in the industry, she commented "They always

What Your Yellow Page Ad is Missing (Part 4 of 5)
Even with the best of intentions, you still may have overlooked the obvious. Suppose you spent hours on a good headline, took a pretty picture of your storefront and covered all the who, what, where, when, and why questions, did you still forget the most important reason you ran the ad in the first place? Of course you want customers, but which ones? If you said, “all of them,” then shame on you. You can’t have them all. There are competit

What You Have Been Dying To Know About Fraud
Since the inception of the information technology and the technological advancement of the marketing industry, many people are engaging into fraudulent activities. This is because they are able to gain financial gains and advantages to people through easier and faster means.For this reason, authorities had been trying to suppress the growing trend of various frauds that are currently affecting thousands, if not millions of people.gin to identify the proper trade show that will meet their marketing objectives.

According to Skip Cox, president of Exhibit Surveys Inc., a trade show industry research firm based in Red Bank, New Jersey, the trade show selection process should begin with serious background research. Here are a couple of his tips on how you can research the right trade show for your company:

1. Research the trends in your industry—new technologies, competitors’ preferences, customers’ bias, etc. Then search for trade shows that reflect these trends. Read trade publications in your field as they are a very good source of the latest news in your industry. Opportunities abound for companies that are able to capitalize on these developments. Contact the editorial staff of trade publications to learn more about the latest breakthroughs in your business arena. Go to the Internet and research companies that are making news by introducing exciting new products or services in your field.

Contact your trade associations to explore what companies they believe are leading the way. Then, seek out trade shows that are in tune with these trends for your trade show exhibit or your trade show display rental as trend-setting trade shows will be the ideal showcase for your trade show display.

2. Interview your co-workers and people in your field as to what trade shows match up with your client’s needs.

By zeroing in on your client’s profile, you can determine what trade shows mirror your needs. Get input from your top marketing and upper management staff to determine what your market is. In addition, get feedback from your product and marketing managers and also your field sales reps. The sales reps are able to get face- to- face with clients and have a real understanding of their needs.

In fact, according to an Exhibitor Magazine survey of trade show exhibit managers who sought help in selecting trade shows to attend, the most influential input on selecting trade shows came from the sales staff (35%). They were followed by: marketing staff (32%), show management statistics (24%), upper management (20%), following where the competition goes (20%), customer suggestions (18%), other (12%), and the product development staff (8%). The respondents checked off all of the resources that applied.

By doing your research on what is hot in your industry, matching up trade shows that mirror these trends, and answering your c

source of the latest news in your industry. Opportunities abound for companies that are able to capitalize on these developments. Contact the editorial staff of trade publications to learn more about the latest breakthroughs in your business arena. Go to the Internet and research companies that are making news by introducing exciting new products or services in your field.

Contact your trade associations to explore what companies they believe are leading the way. Then, seek out trade shows that are in tune with these trends for your trade show exhibit or your trade show display rental as trend-setting trade shows will be the ideal showcase for your trade show display.

2. Interview your co-workers and people in your field as to what trade shows match up with your client’s needs.

By zeroing in on your client’s profile, you can determine what trade shows mirror your needs. Get input from your top marketing and upper management staff to determine what your market is. In addition, get feedback from your product and marketing managers and also your field sales reps. The sales reps are able to get face- to- face with clients and have a real understanding of their needs.

In fact, according to an Exhibitor Magazine survey of trade show exhibit managers who sought help in selecting trade shows to attend, the most influential input on selecting trade shows came from the sales staff (35%). They were followed by: marketing staff (32%), show management statistics (24%), upper management (20%), following where the competition goes (20%), customer suggestions (18%), other (12%), and the product development staff (8%). The respondents checked off all of the resources that applied.

By doing your research on what is hot in your industry, matching up trade shows that mirror these trends, and answering your c

ade shows will be the ideal showcase for your trade show display.

2. Interview your co-workers and people in your field as to what trade shows match up with your client’s needs.

By zeroing in on your client’s profile, you can determine what trade shows mirror your needs. Get input from your top marketing and upper management staff to determine what your market is. In addition, get feedback from your product and marketing managers and also your field sales reps. The sales reps are able to get face- to- face with clients and have a real understanding of their needs.

In fact, according to an Exhibitor Magazine survey of trade show exhibit managers who sought help in selecting trade shows to attend, the most influential input on selecting trade shows came from the sales staff (35%). They were followed by: marketing staff (32%), show management statistics (24%), upper management (20%), following where the competition goes (20%), customer suggestions (18%), other (12%), and the product development staff (8%). The respondents checked off all of the resources that applied.

By doing your research on what is hot in your industry, matching up trade shows that mirror these trends, and answering your c

xhibitor Magazine survey of trade show exhibit managers who sought help in selecting trade shows to attend, the most influential input on selecting trade shows came from the sales staff (35%). They were followed by: marketing staff (32%), show management statistics (24%), upper management (20%), following where the competition goes (20%), customer suggestions (18%), other (12%), and the product development staff (8%). The respondents checked off all of the resources that applied.

By doing your research on what is hot in your industry, matching up trade shows that mirror these trends, and answering your client needs, you will be able to select the right trade shows for your company. Then you will be well on the way to a successful trade show exhibit experience. This is true wherever you have your custom trade show exhibit, custom modular exhibit or trade show exhibit rental, whether the exhibit is at the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.