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Atricle Dump - Email Marketing That Works to Attract and Keep Coaching Clients
Did you recognize the sage advice of the rocker George Thorogood. It is the song about how one brother goes to school, gets a degree and goes out and gets a “good job”. The other is a rock and roll singer and his parents and friends tell him to clean up and get a real job.Of course the song goes onto say how the straight brother’s life sucks and the rocker makes millions. Can it happen this way? Of course it can, it just comes down to the basics of working hard at being great at what you do and keeping current to what the market wants.In the search for a job, some people search for a life they want and it also pays. If you like to sing I would n
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reaso
Thanks to the Internet, e-commerce has made its indelible stamp on the business world by completely revamping how various companies and industries operate. And under that huge umbrella of “doing business on the Internet” falls a legendary business success story: eBay. What began in 1995 as a little website where approximately 10,000 individuals traded goods with one another during the first year, now has more than 135 million registered users with a half million of those folks making a full- or part-time living with businesses that sell on eBay.So the question that begs to be asked is: Should you add eBay as a sales venue to your operation? Consider tha
Notice that you simply may need a new, proven plan to attract and keep more clients--an email marketing plan that really works.
What Doesn't Work Well in Email Marketing
-You only send one or two emails in a few months.
-You ask for clients, but don't give anything to them.
-You merely discount your packages-not enticing a sale.
-You don't give your subscribers a reason to choose you.
Four Email Marketing Plans That Work
1. Offer a free taste of your coaching. You need to think about an irresistible offer, one your prospective clients can't refuse. Send them an email that announces a special day where you will take their 10 minute calls to answer a coaching question via the phone. Prepare them to have their agenda ready, even email ahead so you can give it thinking time. Don't make expectations, but give your caller full respect and answer them fully from an educational position.
Results? From my experience on 14 calls, five books sold, and two people became clients.
2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.
The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reaso
Your sitting at your desk, up to your arm pits in work, when suddenly the screen on your monitor flickers and comes to life. You hear a faint beep, and there it is! Someone’s scheduled you to attend another meeting. Not another one! They’ve got you going to so many meetings there’s no time to do the work you’re expected to do.Ever calculate what an expensive waste of time most meetings can be? They almost always start late. And regardless of how late they start, someone always arrives later yet, so there’s that interruption to contend with. Then there’s the obligatory nonsense of first catching up on what everyone’s done since the last time you w
-You don't give your subscribers a reason to choose you.
Four Email Marketing Plans That Work
1. Offer a free taste of your coaching. You need to think about an irresistible offer, one your prospective clients can't refuse. Send them an email that announces a special day where you will take their 10 minute calls to answer a coaching question via the phone. Prepare them to have their agenda ready, even email ahead so you can give it thinking time. Don't make expectations, but give your caller full respect and answer them fully from an educational position.
Results? From my experience on 14 calls, five books sold, and two people became clients.
2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.
The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reaso
Where would you like to live? Do you want to big fish in a small pond or a small fish in a big pond? Are you hoping to culminate your graduate education with the perfect academic job? If so, it’s important to understand that the process of landing your dream job actually begins the moment you enroll in graduate school. Indeed, your entire graduate experience should be viewed as an apprenticeship for the professoriate. Graduate school is the ideal training ground for mastering the research, teaching, public speaking, and networking skills you need to find a solid academic job.Included below are key aspects of maximizing the benefits of your graduate e
2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.
The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reaso
If you were to take the people out of an organisation you would be left with some stock and machinery that would be of little value, and possibly some property. It is the people that make an organisation function, so having the people functioning to the best of their ability must surely be best for an organisation. Yet much of what is undertaken in the field of HRM actually serves to detract from people functioning at their best. Evidence from studies of wellbeing in the workplace reveal some interesting findings that raise questions as to whether the current focus of HRM will adapt to the evolving future workplace, or whether it will need to be redrawn alo
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reaso
Several years ago, I was searching for this topic exactly: proven home based business opportunities. This is the one that could have saved me a ton of grief. This is the one that might just have steered me MORE toward the right decisions. Because that's all I needed at the time was to be steered.I'm not suggesting that these are the ones that will work for YOU. I am saying that they have been proven to work to thousands of others INCLUDING ME. That's it.But that's important because YOU need to make absolutely sure that the home based business that you become involved with is PROVEN. In fact, make 100% sure of it.How do you do that? Easy. J
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reason to act now.
3. Prepare several lengths of messages for different purposes.
Think very short, short, slightly longer and long messages.
-When you attend a networking meeting you announce yourself in 30-60 seconds. You want your defining statement to say who you are and what you do for that particular audience. "I'm Sandra, and I work with people like yourselves who want to attract more clients now."
- Learn how to write a 5-7 line ad that you can use in ezines and emails. You may want to share or exchange a blurb about your ezine with a related professional.
- Put your defining statement into print for your email signature file. Add to your signature file your contact information plus a free offer to attract your readers to your web site.
-Write a short sales letter about your services for email marketing. First ask questions about where your audience is now. Then add headings and give examples for these:
Specific Outcomes From the Coaching (how you can solve particular challenges) The Value your Clients Receive from your coaching, Main Area of Focus in the Coaching depending on need, What to Expect in the Sessions, and Why You Are the Best Choice for the job.
-Use this same approach with phone inquiries too. The point is to keep your conversation focused on the needs of your potential client.
-Write a longer sales letter about your services for you web site. Use the same headlines as you did for the email sales piece. Take all the time and words you need to educate your web visitors so they can make an appropriate action.
4. In each sales piece be sure to include 3rd party testimonials of how your work has helped individuals get to where they wanted to be.
Now you can stop wasting your time and money sending out messages that no one reads. With a benefit driven headline in each email subject line you get your audience to open the email.
Within your copy, take the educational approach and look professional. Using email marketing takes the approach that you are a professional in business for the long run. When your potential clients keep hearing from you regularly with news they can use, they will think of you when they are ready to take action.
Judy Cullins c. 2007
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