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Atricle Dump - Maximize the Sales Power of Your Business Story
There is a major difference between conventional resumes and executive resumes. Accomplishments are usually the center point of a conventional resume (i.e., indicating how much money was saved, how sales increased, what processes were proposed, planned, initiated, implemented, or streamlined). The executive resume, on the other hand, has more than one focus. It alludes to the executive's ability to drive profits (accomplishments) and the capacity to lead (that is, to blend various "soft" skills) an orga
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 i
So, facilitative leadership: is leading by committee ... not!It is not about getting everyone together and asking, "what do you and you think?" Everything cannot be decided via committee! Especially if your work involves things like law enforcement or the military. The front lines are not the place to take a 'straw poll'. Even as I say this, and even in those aforementioned operations, there are times when a leader can, and should get people together to talk about how to improve the operation; by g
What is the story of your business? Sometimes, part of the story is about you, the business owner. Sometimes, the story is built around the owner’s passion to right a wrong. If you don’t think your business has a story to tell, here are five ways to uncover your Real Story:
#1: The owner’s story: Some types of stories reach very deep into the American consciousness. Stories about second chances, self-made successes, hard-working newcomers who realize the “American dream” and reinvention speak to very deeply held beliefs about who we are. I have one client who came as an exchange student from China, received her education here and met her husband. Because of the gift of a pearl necklace from an aunt, this client and her husband now own a pearl importing and jewelry design business. Her story of reinvention and adaptation while retaining her roots has gotten her media coverage and positive exposure for her business.
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in
No one doubts that thousands and thousands of dollars are being made every single day by individuals and home workers with online stores. There is lots of information “out there” for people who would like to own their own store—too much information, in most cases! And it’s awfully hard to tell who can be trusted and who is just interested in the next dollar from your pocket.There are a few things that you need to know if you are interested in owning your own online store. You CAN cash in on interne
#1: The owner’s story: Some types of stories reach very deep into the American consciousness. Stories about second chances, self-made successes, hard-working newcomers who realize the “American dream” and reinvention speak to very deeply held beliefs about who we are. I have one client who came as an exchange student from China, received her education here and met her husband. Because of the gift of a pearl necklace from an aunt, this client and her husband now own a pearl importing and jewelry design business. Her story of reinvention and adaptation while retaining her roots has gotten her media coverage and positive exposure for her business.
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 i
There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it's coming from a dial-up computer modem followed by a reminder that what was just aired was a test.Or, perhaps you live a tornado-prone section of the country like I do. If so, we probably share this similar experience. A
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 i
If you’ve watched the cable television show on Bravo called ‘Inside the Actors Studio,’ you’ve seen host, James Lipton, ask his guest celebrities to respond to the Bernard Pivot questionnaire, which includes two questions about what guests would most like to do, and most not like to do, outside their chosen profession:1. What profession other than yours would you like to attempt?2. What profession would you not like to do?(For example, Robin Williams would like to be a ‘Neurologist’ a
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 i
Every major business prepares one.How about you?That is, do you prepare an annual report on your life?Why?Because it keeps a record of what you did and what happened. Because it will make you think about what you want to do with the next year. And because it will help you make plans so that you can achieve the success that you dream about.All in all, it's a powerful planning tool.Here are five areas to include:1) What are the highlights of your personal lif
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in the TriBeCa neighborhood of New York City or after Hurricane Katrina in New Orleans. Has your company weathered bad times, lopsided competition, succession crises or problems and come back stronger than ever? People love a come-back story (notice that Rocky Balboa has six movies!).
#4: Your customers’ stories: Go beyond testimonials. A case study tells the story of the problem and how your company solved it—but it’s really a story about a hero, a dragon and a damsel in distress. The dragon is the business problem—for example, a project badly behind schedule and over budget. Your company is the hero. The client is the damsel in distress. Every good adventure has a few plot twists to keep our interest—what challenges happened on the way to slaying the dragon? Did you lose key project personnel when you needed them most? Did a piece of crucial equipment break or get delayed in shipping? Details like this make your story compelling. And then there’s the happy ending—how your company solved the problem and what it meant for the customer—significant dollar savings, productivity enhancement, the ability to compete in new markets. Help listeners feel the real benefit.
#5: The story of your mission: Is your company part of your mission in life? Do you want to make the world a better place through the product or service you provide? Perha
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