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Atricle Dump - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight
Everyone knows that I.D. Badges are significant to the society. It is used to identify each person from his office, school, and country. But is this the only benefit the I.D. badges provide?In general, the I.D. badge serves as a function to identify the ID bearer as a person who is supposed to be in the building. The ID badge gives comfort to the people around him that he is significantly there for a reason. To establish that I.D. badges are truly essential in your daily lives, here are two instances where I.D. badges are advantageous.ID Badges benefit the school in many ways.1) In a learning environment like schools, universities, libraries and others, the ID
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
Ellen was a clerk working for a large insurance company. One day, she spotted a glaring discrepancy in a form she was typing. Through a simple error, two figures had been transposed in a store owner's policy. In consequence, his store was insured for $165,000 against vandalism but only for $5 000 against fire. Her first instinct was to reach for the phone to inform her supervisor of the error, for the sake of the unfortunate store owner. "But wait a minute," she then thought to herself. "I'm not supposed to read these forms. I'm just supposed to check one column against another...If they're gonna give me a robot's job to do, I'm gonna do it like a robot
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
The world is dividing into two and customer service providers need to know which camp they belong to.I work mainly with retailers and the selling game is rapidly changing. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.Let me explain, generally, when customers are in their ‘save time’ mode, they are buying a commodity and price is a major issue. If I’m a commodity shopper, I’ll tolerate low customer service levels and often will expect it. Commodity retailers include supermarkets, department stores and large hardware retailers. If customers ge
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
Today, virtually every kind of printer - from photo printers to laser printers to inkjet printers - are incredibly inexpensive. Unfortunately, the toner cartridges and inkjet cartridges that replace the starter cartridges the come with the printer are anything but. If you're in the market for an inkjet printer cartridge or a LaserJet toner cartridge, there are great deals to be had online. However, there are several things you should know before buying toner online.Understand Your OptionsWhen it comes to laser toner cartridges or inkjet printer cartridges, you have three options: Original Equipment Manufacturer (OEM) cartridges, compatible cartridges, and re-manufactu
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
When you’re ready to invest your time in developing a solid Value Chain analysis, you want to leverage that time in the most efficient and effective manner. That means looking in the most high-value places in both your company and in your customer’s interaction with your product (service).A good place to start is by discovering complaints from your customer service dept.Imagine you are in the tricycle building business. You sell your trikes partially assembled to retailers who sell them to end users. You pack assembly instructions in the carton that the trike comes in. Plus, you supply a 1-800 customer Helpline staffed during daylight ours.OK, as a smart ma
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
number six in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideIt's important that you understand how the business makes money. You must take that business down to its essence. For example banks make money by loaning it out at higher rates than it pays to get the money. What it pays to investors as interest, to its shareholders as dividends, and what it pays in interest to the other institutions it borrows from are its costs. It has to get the money (Its inventory) it has and has access to out into our hands as loans at rates that produce more income than its costs.It really is no different than a car dealer.
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
It must be fun and stand out! The knack is putting it all together.
Think of it like this: Invest in your customers and they will invest back into your brand! (and that means way more money for you in the long run from your THRILLED CUSTOMERS)
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