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Atricle Dump - Guerrilla Marketing, Part 3: Using The Three I's for Maximum Success on a Minimal Budget
You can have the best product in the world, but if it’s sitting down in your basement in the dark it will fail. The old adage of “invent a better mouse trap and people will beat a path to your door” no longer applies – if it ever did.The hard facts of life are that if you want to succeed you have to be a marketing expert. Your product has to sit on a pedestal, gleaming in the bright sunlight where everyone can see it. And even then it’s essen
The pure and simple truth is rarely pure and never simple. Oscar Wilde The truth. So alluring. So promising. If we only knew the truth, everything else would just fall into place. Sadly, the "truth" of a relationship, situation or event is always hard to come by. The fact is that no matter what the relationship, situation or event, what you see is never what you get --WYSINWYG for short. No matter
I like to think of Guerrilla Marketing in terms of The Three I's: Ingenuity, Imagination, Innovation. Be creative and original in your marketing approach. Dream up something that perhaps has never been done before. Be bold and daring. Use everything that is available. For your promotions, use national holidays, enlist the services of local dignitaries, provide needed services to the community, support local charities.
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Se
There is a great need for people to enter the field of nursing that many new programs are being developed to certify nurses in record time. There are a number of options available and an accelerated nursing program is usually the most popular option among those who want to enter the field of medicine.Some people may not be comfortable knowing that nurses can be trained in very little time. However, a good accelerated nursing program wi
I like to think of Guerrilla Marketing in terms of The Three I's: Ingenuity, Imagination, Innovation. Be creative and original in your marketing approach. Dream up something that perhaps has never been done before. Be bold and daring. Use everything that is available. For your promotions, use national holidays, enlist the services of local dignitaries, provide needed services to the community, support local charities.
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Se
Many people love learning languages or would like to learn a language and use their language skills in a job. In today’s global economy the demand for language skills continues to grow as governments, businesses and organisations build relationships with foreign interests.Learning a language is beneficial in employment for two reasons; 1) it offers those in established careers the chance to progress either through gaining promotions or intern
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Se
I've learned that no matter who you are and what you do, there will always be someone who thinks you don't know what you're doing.The desire for approval can be debilitating. It will slow you down and make you second guess everything that you do. It is something that simply must be shaken to make the moves you need to make to be truly successful.As the youngest daughter of a dysfunctional family I am used to being told I don't measur
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Se
Okay so I do a lot of research; have traveled afar and obviously I have something to say. Ah; “Rants from Lance” indeed. Yes in fact it is over do but it is time; It is Soap Box time; I Read an interesting article today about the fact that 80% of all penalties for employment withholding costs were fined to small businesses with under ten employees. Probably because when the large companies were small they were fined and learned along the way, as th
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown Sedona, a kind of tourist ghetto -- is that most locals refuse to shop in Uptown. Parking is difficult, tourists stumble around with glazed eyes bumping into each other, and prices are generally high.
The challenge: How to lure the locals (dog owners, primarily) while bringing in a steady stream of pet-owning tourists who would take the doggie products home and maybe continue the relationship via Internet and mail order? We started with the first "I," Ingenuity. The year 2006 was the Chinese Year of the Dog, so we came up with a promotion called The Week of the Dog. For five days and evenings this promotion would offe
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