Atricle Dump - Business

An Event for Every Reason
Events: Add value to client relationships.Provide the opportunity to meet prospective clients in a non-threatening setting.Allow clients to introduce you to people they know.Create consistency and congruency.Ensure your clients feel as though they belong to an exclusive club. An annual schedule should include three distinct types of events: Value-Added EventsEducational EventsLifestyle Events Value-Added EventsA value-added event enhances your client relationships. There are two distinct styles: the mass value-ad

and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they must still stand out.

4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to l

The Power of a Pregnant Pause
The busiest maternity hospital in the world is my client. They were once listed in the Guinness Book of Records for ‘most babies delivered in one year’!Pregnant women appreciate the slow pace of elevator doors at the hospital, but visitors and guests complain, ‘The elevators close too slowly!’The slow doors are intentionally programmed to give pregnant women and wheelchair-bound patients more time to enter and exit. If the hospital were to speed up the program, you can imagine the complaints: ‘The elevator doors close too fast!’What would you do in this situation? Go faster? Stay slow? Endure the ongoing complaints? This hosp

Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you "should do," offering such clever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's about what most do-it-yourselfers are tempted to do--but shouldn't.

Nothing screams "Design Novice" like the following 10 mistakes:

1. Don't enlarge your logo so it's the main focus of the page. Yes, your logo features the name of your company. But it's not the main point. People are interested in what you're selling, not who you are. In fact, the smaller your logo, the more established your company will appear. Besides, if they are interested in what you’re selling or promoting, they will look to the bottom to find out where to get it.

2. Don't place your logo in the text of your piece. Of course it's fine to use the name of your company in the text of any of your marketing materials, but inserting your actual logo into a headline or body copy is design suicide.

3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they must still stand out.

4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to li

Creating Job Opportunities At Work
In this article, we will take an in-depth look at why new ideas rarely survive within corporate organizations, and how you can counter these factors, and open the way for innovation; thereby creating some very unique and viable career opportunities that you may not have ever considered for yourself previously.In the current American business culture, it has become habit for new ideas to be shot down before they’ve been given any time to develop and mature. It seems to have become a part of human nature to look first for reasons why something cannot be done, and lastly, if at all, at the merits of actually doing it. The net result is that,

. That's what this article is about. Or more specifically, it's about what most do-it-yourselfers are tempted to do--but shouldn't.

Nothing screams "Design Novice" like the following 10 mistakes:

4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to l

International Franchise Agreements and Language Issues
When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sentence says or means in an agreement. In franchising Internationally this becomes a real issue because of the number of potential countries an international US Based, Australian or European Based Franchisor might franchise in.As we expanded our company into other markets we found this to be extremely problematic due to the fact that a particular country may have different dialects and issues in their own language itself, not to mention the Engli

point. People are interested in what you're selling, not who you are. In fact, the smaller your logo, the more established your company will appear. Besides, if they are interested in what you’re selling or promoting, they will look to the bottom to find out where to get it.

4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to l

Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.For example, suppose you own a bookstore and every couple of months you send a new

e it's fine to use the name of your company in the text of any of your marketing materials, but inserting your actual logo into a headline or body copy is design suicide.

4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to l

School Fundraising Enhances Programs
School fundraising supplements and complements the programs that are so important to the young people enrolled in the local schools across the country. Most schools have the funds to run the basic programs of each curriculum, but educators always see more that they can do for the young people. There are some great school fundraising programs that can help groups get more money to make the programs better than ever. There are several types of school fundraising programs that can help school groups get extra money. School fundraising has been used for many years successfully so those in charge of school fundraising programs should study the past su

and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they must still stand out.

4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to listen or run away? Most, if not all, your text should be the same color, preferably black for readability or red for a call to action. For a unique look, try duotone photographs or print in two colors. If you plan to use full color on a piece make sure you really utilize that color instead of just putting it in your logo for example and nowhere else – that’s just a waste of color and you’re paying extra for that. On the flip side, try not to use too many colors in the text; I’ve seen sometimes 5-7 colors in the text on just a business card and that makes nothing stand out plus it’s hard to follow.

5. Don't be redundant. Don't repeat the name of your industry or product in your company name and your tagline and your headline. Potential customers know your industry. Restating it implies you don't.

6. Don't choose low-quality or low-resolution photography. A photo may look great in an album, but unless it features balanced lighting and good composition, it's not print-worthy. Photos need to be at least 300 dpi. And yes, people can tell the difference.

7. Don't fill up every inch of white space on the page. White space, or negative space, brings focus to what's important and gives the eye a rest. You may have a lot to say, but cramming it all in creates chaos and minimizes impact. Your piece will end up visually overwhelming. Think

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Online shopping is fast becoming the most preferred mode of shopping whereby shoppers can reap the advantages of Internet shopping from the luxury of their homes. In other words, through online shopping, people from all parts of the world can get access to high quality products and at discounted prices. Moreover, online shopping has eliminated the need to visit different stores to get the different items.

Recently there was an article in USAToday by Edward C. Baig that cast doubt on the value of spending large amounts of money on pricey banner ads.

When you are looking for a job, how can you best promote yourself? How can you convince a prospective employer to pick-up the phone and call you for an interview? Theresa Castro, Executive Career Coach, offers a list of ten tips that will assist you in creating a winning resume and increasing your chances of getting called for an interview.

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Atricle Dump - Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials

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