unts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short

As any self-employed professional in private practice will tell you about marketing, it can be a challenge to get a steady flow of referrals started. Even with great referral sources, it sometimes isn't enough to keep your cash flow at the levels you desire for your private practice.

If you want to work with special niches that aren't on the general referral circuit (say, self-referrals such as women in transition, etc.) then you have to be especially diligent about getting in front of both unique potential referral sources as well as potential clients. How to do that on a budget?

One strategy that is not being put to its full use is that of speaking engagements.

Now I know for many, your first response is to shudder, but consider the following…

With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short i

desire for your private practice.

If you want to work with special niches that aren't on the general referral circuit (say, self-referrals such as women in transition, etc.) then you have to be especially diligent about getting in front of both unique potential referral sources as well as potential clients. How to do that on a budget?

One strategy that is not being put to its full use is that of speaking engagements.

Now I know for many, your first response is to shudder, but consider the following…

With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short

tential referral sources as well as potential clients. How to do that on a budget?

One strategy that is not being put to its full use is that of speaking engagements.

Now I know for many, your first response is to shudder, but consider the following…

With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short

following…

With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short

unts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

Can you see the possibilities?

With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

• "how to"
• pop psychology
• top ten lists
• group study questions
• insights
• research reports
• methodologies
• case studies
• trends and issues