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Atricle Dump - Unique Selling Proposition - If You Don't Have One You Won't Be In Business For Long
"If only there is this magic formula which will make me rich”. This is likely the thought in the mind of all fellow humans. Truth is there really is one which so many of us fail to see. It is our mind or rather what we call the subconscious mind. The other half of our thinking which cannot differentiate between present and past, good or bad, right or wrong.How many of us out there have already decided that they will not be rich because it’s fated, they are not lucky an
Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but
There are a lot of people out there that would like to have some extra money in their pockets. Whether it is to pay off some bills or just to have some money for a night out on the town the desire for extra cash affects almost all of us. Here are some ways that you can earn a little extra money, both online and offline.1. Filling out forms - There is some money to be made by filling out online surveys. You could probably actually make enough for a car payment but you need to b
“We’re number two. We try harder.”
“Like a good neighbor_____ _____ is there”
If you can name the companies that belong to the above Unique Selling Propositions than you can see the importance of having your own, it works!
Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you. Your prospects are interested in one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.
Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but
Do your customers see you often enough? Do you have a regular system of contact that makes sure your products and services are consistently in front of your customers? Businesses lose out on more sales than they know because their customers forget about them.Experts say it takes 7 contacts to turn someone from a stranger into a customer. But don’t stop making contact after you’ve made the first sale. The first sale should be the foundation for a real relationship between
Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you. Your prospects are interested in one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.
Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but
Everyone has heard of the streams of illegal aliens that are crossing into America. We know that they’re coming here to better their lives, to find work.But, what kind of work are they finding? Are they becoming police officers? Firemen? Doctors? Lawyers?No. In many cases they are taking low paying jobs in service related industries like lawn maintenance, painting, restaurants, and… janitorial.Now, you might think that having an illegal alien cleaning your b
Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but
Hotel Key Access Cards are an excellent branding and marketing tool for the hospitality industry. Their custom appearance and exceptional durability makes them an excellent choice for the quality conscience hotel. In addition, the reverse side is available with a variety of specific instructions for operating the many popular electronic locking systems that are currently in use today.Printed on a high speed digital card press, plastic hotel and key access cards can have ne
Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but
It only happened on Mondays. Sometimes I escaped the unpleasant ritual. But, more often than not, right before boarding I threw up in the ladies room of the train station. It wasn't the commute I hated. It was the job. <
Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but it solves the problem of cold delivery pizza, which, at that time was the industry’s largest problem. Not only did it solve the problem, it GUARANTEED a solution to the customers’ problem. Dominos’ USP did exactly what a good USP is designed to do it differentiated them from the competition.
How do you create a successful USP? Ask yourself how you would answer this question; what do you do for a living? If you can answer this question with a statement about exactly what benefit you offer your customers than you are well on your way to developing a dynamite USP. If you answered ‘I am a _____’ then you have some work to do. For example, if you asked me what I did for a living I wouldn’t say ‘I’m a printer’ or ‘I’m a marketing coach’ I would say ‘I create your most powerful marketing tool and give you the knowledge to reap its potential – FREE’. That’s what makes Full Color Resources unique and sets us apart from a ‘business card printer’; we are passionate about marketing and truly interested in helping you be successful.
Make it crystal clear. As I mentioned previously, mak
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