Tags |
|
|
Links |
|
|
Atricle Dump - The Secret Weapon Every Savvy Exhibitor Should Use
Non-profit organizations are known to have major financial constraints. Like any other organization, the printing needs of non-profit organizations are pressing. There are organizations, which provide quality-printing services to many enterprises in the non-profit sector at affordable rates or in some cases even do it free of cost. It may be their way of contributing to non-profits. These non-profit printing organizations should make sure that the non-profits they help are legitimate.These non-profit printing organizations provide services to schools, colleges, and museums. They also cater to the needs of hospitals, foundations, religious organizations, charities, and many other non-profit organizations. Non-profits normally have unique monetary requirements and n
Offer Incentives
If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.
Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.
In Conclusion
Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effecti
Running a home business can be one of the most rewarding experiences of ones life. In my case, doing so has allowed me to be my own boss, spend more time with my family, and gain real financial independence. When I look at how much my business has grown over the past few years, I am filled with an immense sense of achievement and satisfaction, which are things I never felt while working 9-5 for someone else.Nevertheless, having my own business is not without its challenges. I quite often have to deal with problems that hardly ever crop up in larger companies. Even something seemingly as basic as making sure my customer service phone line gets answered used to be a logistical nightmare for me -- until I started using a live answering service.Signing up with
Picture this:
You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participate in as it attracts a sizeable number of your target audience. Your team is prepared. Your display looks terrific. You've got interactive demonstrations, you've sponsored a speaker, and your giveaway items convey your marketing message, appeal to your target audience, and are in plentiful supply.
Looks good, right?
There's something in this scene, something I haven't mentioned yet, that could make it all even better. Something that will not only boost your ROI, but will create that most vital of marketing tools.
What is it?
It’s a secret weapon that’s more than come of age. In fact, it’s been around since the beginning of time but only now is it realizing its full potential. This build up and suspense is all about “word of mouth marketing” and how you can use it to your advantage on the tradeshow floor.
I've recently read Seth Godin's Flipping the Funnel, and it really brought home the concept of how underutilized tradeshow attendees are as a marketing tool. Attendees are more than prospects and contacts: they're a potential sales force, just waiting to be tapped on your behalf.
According to Godin, we should:
Turn strangers into friends.
Turn friends into customers.
Turn then ... do the most important job
Turn your customers into sales people.
Why?
Why would you want to recruit a whole bunch of amateur salespeople, you might ask, when you already have a perfectly competent, fully trained professional sales team? After all, you've spent considerable resources recruiting, training, and retaining your current team. Isn't that enough?
Frankly, no. Regardless of how big your sales force is, there's no way they're going to be able to connect with every person who might be interested in your products and services. Even working flat out, as Godin suggests, they're not selling as much as you'd like.
This is where your friends and customers enter the picture. If you view them as assets, as allies in the world of sales, you've already expanded your potential marketplace. When more people are working on your behalf, you'll reach more customers. It's simple mathematics.
There's another benefit as well. When your friends and customers recommend your products and services, their words carry far more weight than anything your sales team can say. People value the opinions of colleagues, peers and relatives far more than they do the assurances of a salesperson. It's the difference between editorial speech and advertising, played out in a face-to-face setting.
So Now What?
Being convinced that recruiting tradeshow attendees to act on your behalf is one thing, convincing them to do it is another. According to Godin, we continually spend a tremendous amount of time and energy attempting to spread our marketing message to more and more people. This particularly holds true at tradeshows, where the focus is often on how to attract more people to your exhibit. As well as talk several people at once.
A slight shift in the priorities might be in order. While starting new business relationships will always be important, a new emphasis has been placed on strengthening and maintaining existing relationships.
Consider your current customers. Ask yourself -- or even better, ask them, how they feel about your products and services. How about your customer service? What makes doing business with your organization unique, enjoyable, and/or remarkable?
Whatever the answers, what are you doing to help your customers spread the word? Godin offers a number of technical solutions in his free e-book http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf which I highly recommend that you read, but here are a few more hands-on tools to implement at your next tradeshow:
Be Honest
Tell your best customers how much you appreciate them and how much you would value having more customers like them. It's no secret that you're in business to make money. No one thinks you're at the show as a philanthropic endeavor. Appealing to your customers to spread the word carries with it an implied compliment: You're reinforcing the fact that you think they're important, by extension, that other people think they're important, and that their opinion of you matters.
Encourage Referrals
Do you know how often your customer thinks about your company? It's probably less than 1% of their daily life -- after all, they have their own companies to worry about, and their own customer base, not to mention their own personal lives and world events. Sometimes people need a little prompting to spread the word -- otherwise, it might never, ever occur to them.
Offer Incentives
If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.
Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.
In Conclusion
Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effectiv
Have you noticed at your car wash that most of the workers are in fact illegal aliens and illegal immigrants and even the ones who may be legal do not speak English? Well this is because the car wash industry is the most notorious for hiring illegal aliens. In fact most car washes I have been to do hire illegal aliens and these carwashes have been doing it for decades right out in the open.You see they save a lot of money exploiting people and paying super low wages to these Mexicans. Indeed it is rather pathetic that car wash owners who are also notorious for skimming money from their businesses and cheating on their taxes would take even a further unethical tactics of exploitation of their workforce. Of course they do save tons of money each year hiring these il
According to Godin, we should:
Turn strangers into friends.
Turn friends into customers.
Turn then ... do the most important job
Turn your customers into sales people.
Why?
Why would you want to recruit a whole bunch of amateur salespeople, you might ask, when you already have a perfectly competent, fully trained professional sales team? After all, you've spent considerable resources recruiting, training, and retaining your current team. Isn't that enough?
Frankly, no. Regardless of how big your sales force is, there's no way they're going to be able to connect with every person who might be interested in your products and services. Even working flat out, as Godin suggests, they're not selling as much as you'd like.
This is where your friends and customers enter the picture. If you view them as assets, as allies in the world of sales, you've already expanded your potential marketplace. When more people are working on your behalf, you'll reach more customers. It's simple mathematics.
There's another benefit as well. When your friends and customers recommend your products and services, their words carry far more weight than anything your sales team can say. People value the opinions of colleagues, peers and relatives far more than they do the assurances of a salesperson. It's the difference between editorial speech and advertising, played out in a face-to-face setting.
So Now What?
Being convinced that recruiting tradeshow attendees to act on your behalf is one thing, convincing them to do it is another. According to Godin, we continually spend a tremendous amount of time and energy attempting to spread our marketing message to more and more people. This particularly holds true at tradeshows, where the focus is often on how to attract more people to your exhibit. As well as talk several people at once.
A slight shift in the priorities might be in order. While starting new business relationships will always be important, a new emphasis has been placed on strengthening and maintaining existing relationships.
Consider your current customers. Ask yourself -- or even better, ask them, how they feel about your products and services. How about your customer service? What makes doing business with your organization unique, enjoyable, and/or remarkable?
Whatever the answers, what are you doing to help your customers spread the word? Godin offers a number of technical solutions in his free e-book http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf which I highly recommend that you read, but here are a few more hands-on tools to implement at your next tradeshow:
Be Honest
Tell your best customers how much you appreciate them and how much you would value having more customers like them. It's no secret that you're in business to make money. No one thinks you're at the show as a philanthropic endeavor. Appealing to your customers to spread the word carries with it an implied compliment: You're reinforcing the fact that you think they're important, by extension, that other people think they're important, and that their opinion of you matters.
Encourage Referrals
Do you know how often your customer thinks about your company? It's probably less than 1% of their daily life -- after all, they have their own companies to worry about, and their own customer base, not to mention their own personal lives and world events. Sometimes people need a little prompting to spread the word -- otherwise, it might never, ever occur to them.
Offer Incentives
If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.
Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.
In Conclusion
Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effecti
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate boards of directors more than negative consumer feedback. The way a company is perceived -- through marketing of its product line to community involvement -- will determine whether the company ultimately succeeds or fails. Thus, it is the buying public -- consumers -- who truly determine the direction a company moves. Lost sales = a sinking business.In acquiring another company, usually the larger company does one of two things:1. It takes the smaller company and ab
There's another benefit as well. When your friends and customers recommend your products and services, their words carry far more weight than anything your sales team can say. People value the opinions of colleagues, peers and relatives far more than they do the assurances of a salesperson. It's the difference between editorial speech and advertising, played out in a face-to-face setting.
So Now What?
Being convinced that recruiting tradeshow attendees to act on your behalf is one thing, convincing them to do it is another. According to Godin, we continually spend a tremendous amount of time and energy attempting to spread our marketing message to more and more people. This particularly holds true at tradeshows, where the focus is often on how to attract more people to your exhibit. As well as talk several people at once.
A slight shift in the priorities might be in order. While starting new business relationships will always be important, a new emphasis has been placed on strengthening and maintaining existing relationships.
Consider your current customers. Ask yourself -- or even better, ask them, how they feel about your products and services. How about your customer service? What makes doing business with your organization unique, enjoyable, and/or remarkable?
Whatever the answers, what are you doing to help your customers spread the word? Godin offers a number of technical solutions in his free e-book http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf which I highly recommend that you read, but here are a few more hands-on tools to implement at your next tradeshow:
Be Honest
Tell your best customers how much you appreciate them and how much you would value having more customers like them. It's no secret that you're in business to make money. No one thinks you're at the show as a philanthropic endeavor. Appealing to your customers to spread the word carries with it an implied compliment: You're reinforcing the fact that you think they're important, by extension, that other people think they're important, and that their opinion of you matters.
Encourage Referrals
Do you know how often your customer thinks about your company? It's probably less than 1% of their daily life -- after all, they have their own companies to worry about, and their own customer base, not to mention their own personal lives and world events. Sometimes people need a little prompting to spread the word -- otherwise, it might never, ever occur to them.
Offer Incentives
If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.
Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.
In Conclusion
Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effecti
In Part 1 of setting up a new Nursery we looked at how important researching the Nursery market was along with making sure you get your finances right from the very beginning.This next instalment will deal with 2 further issues that anyone looking to open their own nursery, Pre School, kindergarten or day care centre needs to know. They are Business Plans and your Competitors.1. Nursery Business PlansYour Business Plan really goes hand in hand with market research and finances. Do your research so you know how many children your new Nursery is going to have as this will have a direct effect on how many staff you need, what size premises you need and how much you can charge parents. And ultimately how much money you need to borrow.ask them, how they feel about your products and services. How about your customer service? What makes doing business with your organization unique, enjoyable, and/or remarkable?
Whatever the answers, what are you doing to help your customers spread the word? Godin offers a number of technical solutions in his free e-book http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf which I highly recommend that you read, but here are a few more hands-on tools to implement at your next tradeshow:
Be Honest
Tell your best customers how much you appreciate them and how much you would value having more customers like them. It's no secret that you're in business to make money. No one thinks you're at the show as a philanthropic endeavor. Appealing to your customers to spread the word carries with it an implied compliment: You're reinforcing the fact that you think they're important, by extension, that other people think they're important, and that their opinion of you matters.
Encourage Referrals
Do you know how often your customer thinks about your company? It's probably less than 1% of their daily life -- after all, they have their own companies to worry about, and their own customer base, not to mention their own personal lives and world events. Sometimes people need a little prompting to spread the word -- otherwise, it might never, ever occur to them.
Offer Incentives
If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.
Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.
In Conclusion
Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effecti
If you have ever run your own business you know how much of a hassle it can be to try to keep employees updated on new technology. Training can be very time consuming and expensive for both the company and the employee. This is where business simulations come into play. Using this technology you can find fun, unique, and cost effective ways to train your work force.Business simulations can be offered in software, games, charts, and other easy to use systems. The most preferred way is with games because this keeps students entertained while they learn. This means they will pay more attention to the lesson and will actually enjoy it.One very interesting business simulation environment is a lot like role playing. The student will be given a scenario and
Offer Incentives
If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.
Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.
In Conclusion
Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effective ways to get your marketing message out there.
Remember: people like to share stories about what they find good, interesting, or unique. By offering that at your next tradeshow, you're giving yourself a vital leg up on the competition -- those who are concentrating on the next new thing miss out on the value of what they might already have.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/26920/articledump-The-Secret-Weapon-Every-Savvy-Exhibitor-Should-Use.html">The Secret Weapon Every Savvy Exhibitor Should Use</a>
BB link (for phorums):
[url=http://www.articledump.net/article/26920/articledump-The-Secret-Weapon-Every-Savvy-Exhibitor-Should-Use.html]The Secret Weapon Every Savvy Exhibitor Should Use[/url]
Related Articles:
Yellow Page Ad Design Blunders - The 8 Deadly Sins You MUST Avoid!
In The Wrong Job? - CareersCoach
Constructive Feedback - How to Get the Best from Your Employees
Bookmark it:
|