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Atricle Dump - Gear Up Your Marketing for Fourth Quarter
Patrick, the baby of my extended family, started kindergarten this year. As a graduate of pre-school, we thought he’d be right at home in his new class. But after the very first day, he firmly announced that he wouldn’t be going back to school. When questioned about this decision, he admitted that the teacher was nice enough, and all his friends were glad to see him, but (and to Patrick, this was the deal breaker) there was no naptime.No naptime! In Patrick’s school, 5-year olds are being asked to “pay attention” from 8 am to 3 pm without an opportunity to rest and recharge. Have we learned nothing about educating young children?Which started me thinking about my work . . .I’ve spent the past twenty years helping individuals and organizations thrive on change. Yet, recently, I’ve see
2. Review Your Website
Review your website and ensure that it is doing a good job of interesting and educating your prospects about
There was time when people use to go to their office in the traditional way, work for 8 hours and return back home to spend time with their family. Time has changed and so does the ways of working. People still go to their offices to manage daily business transactions, but today they manage their business with the help of new technology which is also moving with great speed. One has to agree on the fact that introduction of digital communication medium has made great twist-n-turns in keeping us connected to our counterparts every time.Digital communication has simplified things to such an extent that we now have a mobile phone such as a sophisticated Blackberry, which helps the user stay connected to his/her emails along with scheduled appointments. Since all the mobile companies offer internet connection through
All of this can mean increased sales for you and me... but only if your marketing is effective.
So how do you get your marketing in shape? Simple. Set some goals for quarter and create a plan to take you there. The following is a list of some activities that you might want to include as part of your fourth quarter marketing efforts.
1. Plan
Create a detailed plan for the next 90 days that includes a huge push for increased sales. Set a sales target for the quarter, look at the work that you have already booked, and then plan where the extra sales you need to reach your target will come from.
What marketing activities can you do that will help get you there? What existing clients can you approach for additional work or referrals? How can you increase the size of your network so that more people know about your business and what you do? Make the plan as detailed as possible and then take daily action in executing it.
2. Review Your Website
Review your website and ensure that it is doing a good job of interesting and educating your prospects about
1) Pretend that you are in a partnership with the franchisee and hope they don’t read the franchise agreement. In it they’ll find that they can follow your instructions or get sued for breach.2) Use the old sales trick of creating artificial demand to get them to sign up. You know – the territory they are interested in is likely to be sold to someone else soon. Grab it now before it’s gone.3) Oversell the income potential of the franchise. Use the standard way of showing income potential in your prospectus that doesn’t match up to reality. Trust that the possible franchisee will be too well-mannered to actually ask the current franchisees what they earn.4) Point the possible franchisee at your stooge or ‘pet’ franchisee when they ask to speak to a current franchisee. Try to avoid giving them a full f
So how do you get your marketing in shape? Simple. Set some goals for quarter and create a plan to take you there. The following is a list of some activities that you might want to include as part of your fourth quarter marketing efforts.
1. Plan
Create a detailed plan for the next 90 days that includes a huge push for increased sales. Set a sales target for the quarter, look at the work that you have already booked, and then plan where the extra sales you need to reach your target will come from.
What marketing activities can you do that will help get you there? What existing clients can you approach for additional work or referrals? How can you increase the size of your network so that more people know about your business and what you do? Make the plan as detailed as possible and then take daily action in executing it.
2. Review Your Website
Review your website and ensure that it is doing a good job of interesting and educating your prospects about
If you want to freelance, but have no contacts (or very few), you can easily build a substantial database in a few weeks or months, depending on how much time you put into it, by doing the following:1. Do Detective Work on Blind Ads: As I said in the previous article, many times the ads will be blind, but sometimes there are clues as to who the company is. Eg, take an ad that reads, "Submit resumes to hr@xyzcompany.com." What I do is go to www.xyz.com (the company's website) and hunt for a number to call someone.2. Pick Up the Phone: After locating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Communications Manager, Creative Director, Editorial Director, etc. (depending on the type of company, this will
1. Plan
Create a detailed plan for the next 90 days that includes a huge push for increased sales. Set a sales target for the quarter, look at the work that you have already booked, and then plan where the extra sales you need to reach your target will come from.
What marketing activities can you do that will help get you there? What existing clients can you approach for additional work or referrals? How can you increase the size of your network so that more people know about your business and what you do? Make the plan as detailed as possible and then take daily action in executing it.
2. Review Your Website
Review your website and ensure that it is doing a good job of interesting and educating your prospects about
It was all just too much fun. Really. I moved to Portland, Oregon last year after living and working in Europe for 23 years. I was on a self-induced sabbatical and I thought I’d get an office job to earn a modest living while there. I just assumed that this would be easy to do, like mowing lawns in the summertime for pocket money was back in high school.Wrong.A steady succession of unanswered emails and letters, false leads, depressing conversations with directors of personnel, multi-page application forms with questions like, “If you were to be hired for this position (which is already filled anyway, but let’s pretend), how many parentless children from Burkina Faso would you be willing to adopt?” left me, after several months of earnest searching and at 48 years old, feeling like those last dinosaurs on e
What marketing activities can you do that will help get you there? What existing clients can you approach for additional work or referrals? How can you increase the size of your network so that more people know about your business and what you do? Make the plan as detailed as possible and then take daily action in executing it.
2. Review Your Website
Review your website and ensure that it is doing a good job of interesting and educating your prospects about
You may be aware of them, you may not be. In any case, chances are high that even if you are aware of them, you probably don’t realize the negative impact they are having on your business. What are they? Things you are tolerating in your work environment.Anything you are tolerating is called a “toleration.” Tolerations are situations and experiences that you don’t like, that irritate you and drain your energy. The great news is that you do have a choice about what you tolerate.Here are some examples of things you may be tolerating.* Stress because you don’t back up your computer files regularly* Unorganized office files or bookshelves* Paper piles everywhere* Desk Drawers and filing cabinets that are overflowing* Stacks of unread business articles or magazines*
2. Review Your Website
Review your website and ensure that it is doing a good job of interesting and educating your prospects about your services. Be sure to stress the benefits of your services and give prospects plenty of reasons why they should do business with you rather than your competitors.
Your site should request that visitors leave their contact information. This can be done by having them sign up for a newsletter, request more information, or arrange a free consultation. You can increase response by offering an incentive, such as a free report or a discount. If your website doesn't ask for this vital information, then make some changes to it so that it does.
3. Write Articles
Write several articles on topics related to your product or service. The articles should contain tips or advice that your target market will find useful and that will help them solve their problems. Post the articles on your website and get them published on other websites and in journals that your prospects read.
4. Publish a Newsletter
Start sending out an ezine or newsletter to your clients and contacts. Include a signup form on your website and offer an incentive for visitors
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