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Atricle Dump - Large Mail Will Open Your Prospects' Eyes
The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual
Six Sigma methodologies use statistical tools used to transform raw data into information. Based on the results, further actions are taken. Statistical tools and related aspects of Six Sigma methodology comprises about half of Six Sigma. In a
Okay, "gigantisize" really isn't a word. Hey, if the President can make up words and get away with it, why can't I?
Several years ago I identified 20 targets whom I designated as "A" level prospects. Of course, they were also targets (and clients) of several of my competitors. My standard sales letters and mailings were not getting noticed. I decided to try somethi
More often than not, we make decisions impulsively, without dwelling on too much thought about what we want and without considering other options, guidelines and criteria to base our decisions with. We can always get away with this on small d
Okay, "gigantisize" really isn't a word. Hey, if the President can make up words and get away with it, why can't I?
Several years ago I identified 20 targets whom I designated as "A" level prospects. Of course, they were also targets (and clients) of several of my competitors. My standard sales letters and mailings were not getting noticed. I decided to try someth
Almost everyone once in their life have thought about creating their own business, be their own boss, in other words, we all have dreamed about being an entrepreneur, but most of the people are afraid,they think that they are not g
Several years ago I identified 20 targets whom I designated as "A" level prospects. Of course, they were also targets (and clients) of several of my competitors. My standard sales letters and mailings were not getting noticed. I decided to try someth
Even bad advertising works.But the good stuff works better. In fact, if you have a good concept with good copy, then you don't have to spend as much money on media. While writing ads is a specialty, someone willing to devote some time
One of the most important aspects of employee communication today is measurement. But so much of that measurement is whether employees access the tools to communicate with them. You know, questions such as do they read the newsletter, do th
I purchased several pieces of heavy-duty white cardboard and cut them into pieces 17" x 22" - giant post cards you might call them. I went to a printer and had a message printed on one side:
Tired of the same old ideas
from the same old sources?
We've got several BIG ideas.
"The little guys with big ideas"
These were relatively
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