Entrepreneurs -- Want To Increase Your Profits Without Increasing Your Costs?Running a business is hard work, and you don’t always get back enough profit to compensate for the enormous amount of work that you undertake. So here are a few ideas on how to increase your profits.First of all – don’t get caught up in running your business and forget to continually review your progress and how you can improve. Take out your business plan and review what you set out to do and how you are progressing. Make any changes that you think will improve your business. Take a little extra time on your Unique Selling Proposition (USP). Try and make it a unique and stand out from your competitors. Maybe also have a review of your mark
l coaching tool. This interview model provides a starting place. By asking a few simple questions, you can establish terrific client testimonials and build your business!
- What brought you to coaching? What has changed as a result?
- On a scale of one to ten, with ten being an out of this world coaching experience, what number would you give your coach and why?
- What has changed in your daily routine because of your coach? (coach—prompts that prime the pump could be "think of behaviors, thinking, habits and awareness that you have added or eliminated")
- How have your thoughts about your future changed because of your coach? (coach—prompts that prime the pump could be "think of goals, dreams, plans, that you expect to achieve")
- What do you tell relatives and friends about your coach?
Write down or record the answers. Reflect back the information you receive to be sure that what you've heard is correct. Once you have a response, ask for permission to organize it and
How to export to China and enter the China marketIt may be a good time to enter the China market now but it is not an easy task. Many have failed entry into the China market as they do not fully understand the seriousness of the complications of the Chinese business culture in the China market.China is growing as such a fast rate that many foreign companies are attracted to it. However, foreign investors need to understand China itself as a country economically and culturally.China market is a good investment but also a big problem to many foreign companies. Due to language and culture barriers, many foreign companies do not have the ability to communicate in the China market and many ideas
When you have a coaching appointment, you should always have a testimonial-building question at the end. This is the most efficient way to build a current and complete collection of testimonials. Use something like this:
- What did you learn from this session?
- How is your life better today?
- What have you accomplished from this session?
The idea is to ask open-ended questions that cannot be answered yes or no. When you get an answer, you reflect it back, maybe with tighter phrasing. Write down the response and, if it is particularly good, ask the client whether you can use this response as a testimonial. If they agree, tell them you will send them what they said in an email for their approval. Also ask if you can use their name on the finished product. It is a good to keep your clients thinking about what changes are happening in their lives as a result of your coaching. If you send a regular newsletter or inspirational email to your client base, include a question in the header or footer of your mailing that says something like "Something Great Happening? Coach Moore would love to hear it!" If you build this into your mailing as a hyperlink, recipients can respond to it right then and send it back to you.
Examples other clients have written: (Coaches, modify to fit your niche)
"My personal experience with "Coach" has been one of mutual respect and admiration. It has gone beyond just the professional level, I consider him to be my good friend. "Coach" has the unique ability to help draw out the best in people no matter how talented they may be. He does this in a way that is fun and enjoyable. I truly look forward to our weekly meeting, and I always leave our sessions feeling refreshed and energized. There's no question in my mind that I am more organized, more accomplished, and feel more secure in what I do, and in the process have more fun." Don't wait, do it now!
Many clients are willing to answer questions that will help you build your business. What follows is an example of a questionnaire you can send electronically to clients. Provide an incentive to get them to return it: 10% off the next session, for example. Keep responses on file to refer to when developing materials such as brochures, seminar slides, websites, and other printed materials.
"My coaching business is sustained by referrals and testimonials from satisfied clients. I would be grateful to you for taking a few minutes to write a brief testimonial that I can use to market my services. Use the questions as prompts to help you draft a paragraph in your own words. Your testimonial can be used with or without your name as you indicate in the box at the end. Thank you for helping me to be a better coach."
- What characteristics about your coach worked for you?
- Consider his/her mannerisms, style, values, attitude, skills, and experiences.
- What issues did you have coming into the coaching alliance that affected your goals in life?
- What inner changes have you made? Include changes in beliefs, attitudes, thought, and life that have helped you.
- What outer changes have you made? Include changes in behaviors, habits, activities that you have added, modified or eliminated.
- What were the reasons you decided to have a coach?
- What expectations do you have of your coach?
- What value do you continue to receive from your coaching alliance?
- What thoughts and feelings do you have at the end of a coaching session?
- What wouldn't you have in your life if you didn't have a coach?
- What would you tell a relative or friend that coaching brings to your life?
- If money were no object, what would you be willing to spend on coaching? (monthly dollar amount or percent of monthly income)
To make it the easier for clients to provide this testimonial information, coaches can conduct a specific testimonial-building interview. With the client's permission, coaches can write the client's testimonial and turn it into a useful coaching tool. This interview model provides a starting place. By asking a few simple questions, you can establish terrific client testimonials and build your business!
- What brought you to coaching? What has changed as a result?
- On a scale of one to ten, with ten being an out of this world coaching experience, what number would you give your coach and why?
- What has changed in your daily routine because of your coach? (coach—prompts that prime the pump could be "think of behaviors, thinking, habits and awareness that you have added or eliminated")
- How have your thoughts about your future changed because of your coach? (coach—prompts that prime the pump could be "think of goals, dreams, plans, that you expect to achieve")
- What do you tell relatives and friends about your coach?
Write down or record the answers. Reflect back the information you receive to be sure that what you've heard is correct. Once you have a response, ask for permission to organize it and s
The Small Retailer's Survival Guide - Part 5 - Home Delivery CostsAs part of a series of articles on how to survive as a small retailer, this article and the article that will follow are about how a small retailer can set up a home delivery serviceHome delivery was once the preserve of large department stores and some small local retailers. Now, thanks to the internet and improved global logistics, virtually anything can be delivered to anywhere. Does the fact that home delivery is now commonplace mean that small retailers should not bother with it? Well, of course, most small retailers didn't deliver in the first place, so will they be jumping on a band wagon that is already overloaded? Possibly. However, the cos
header or footer of your mailing that says something like "Something Great Happening? Coach Moore would love to hear it!" If you build this into your mailing as a hyperlink, recipients can respond to it right then and send it back to you.
Examples other clients have written: (Coaches, modify to fit your niche)
"My personal experience with "Coach" has been one of mutual respect and admiration. It has gone beyond just the professional level, I consider him to be my good friend. "Coach" has the unique ability to help draw out the best in people no matter how talented they may be. He does this in a way that is fun and enjoyable. I truly look forward to our weekly meeting, and I always leave our sessions feeling refreshed and energized. There's no question in my mind that I am more organized, more accomplished, and feel more secure in what I do, and in the process have more fun." Don't wait, do it now!
Many clients are willing to answer questions that will help you build your business. What follows is an example of a questionnaire you can send electronically to clients. Provide an incentive to get them to return it: 10% off the next session, for example. Keep responses on file to refer to when developing materials such as brochures, seminar slides, websites, and other printed materials.
"My coaching business is sustained by referrals and testimonials from satisfied clients. I would be grateful to you for taking a few minutes to write a brief testimonial that I can use to market my services. Use the questions as prompts to help you draft a paragraph in your own words. Your testimonial can be used with or without your name as you indicate in the box at the end. Thank you for helping me to be a better coach."
- What characteristics about your coach worked for you?
- Consider his/her mannerisms, style, values, attitude, skills, and experiences.
- What issues did you have coming into the coaching alliance that affected your goals in life?
- What inner changes have you made? Include changes in beliefs, attitudes, thought, and life that have helped you.
- What outer changes have you made? Include changes in behaviors, habits, activities that you have added, modified or eliminated.
- What were the reasons you decided to have a coach?
- What expectations do you have of your coach?
- What value do you continue to receive from your coaching alliance?
- What thoughts and feelings do you have at the end of a coaching session?
- What wouldn't you have in your life if you didn't have a coach?
- What would you tell a relative or friend that coaching brings to your life?
- If money were no object, what would you be willing to spend on coaching? (monthly dollar amount or percent of monthly income)
To make it the easier for clients to provide this testimonial information, coaches can conduct a specific testimonial-building interview. With the client's permission, coaches can write the client's testimonial and turn it into a useful coaching tool. This interview model provides a starting place. By asking a few simple questions, you can establish terrific client testimonials and build your business!
- What brought you to coaching? What has changed as a result?
- On a scale of one to ten, with ten being an out of this world coaching experience, what number would you give your coach and why?
- What has changed in your daily routine because of your coach? (coach—prompts that prime the pump could be "think of behaviors, thinking, habits and awareness that you have added or eliminated")
- How have your thoughts about your future changed because of your coach? (coach—prompts that prime the pump could be "think of goals, dreams, plans, that you expect to achieve")
- What do you tell relatives and friends about your coach?
Write down or record the answers. Reflect back the information you receive to be sure that what you've heard is correct. Once you have a response, ask for permission to organize it and
7 Steps to Creating a Successful Small Business Marketing PlanSmall business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to c
ws is an example of a questionnaire you can send electronically to clients. Provide an incentive to get them to return it: 10% off the next session, for example. Keep responses on file to refer to when developing materials such as brochures, seminar slides, websites, and other printed materials.
"My coaching business is sustained by referrals and testimonials from satisfied clients. I would be grateful to you for taking a few minutes to write a brief testimonial that I can use to market my services. Use the questions as prompts to help you draft a paragraph in your own words. Your testimonial can be used with or without your name as you indicate in the box at the end. Thank you for helping me to be a better coach."
- What characteristics about your coach worked for you?
- Consider his/her mannerisms, style, values, attitude, skills, and experiences.
- What issues did you have coming into the coaching alliance that affected your goals in life?
- What inner changes have you made? Include changes in beliefs, attitudes, thought, and life that have helped you.
- What outer changes have you made? Include changes in behaviors, habits, activities that you have added, modified or eliminated.
- What were the reasons you decided to have a coach?
- What expectations do you have of your coach?
- What value do you continue to receive from your coaching alliance?
- What thoughts and feelings do you have at the end of a coaching session?
- What wouldn't you have in your life if you didn't have a coach?
- What would you tell a relative or friend that coaching brings to your life?
- If money were no object, what would you be willing to spend on coaching? (monthly dollar amount or percent of monthly income)
To make it the easier for clients to provide this testimonial information, coaches can conduct a specific testimonial-building interview. With the client's permission, coaches can write the client's testimonial and turn it into a useful coaching tool. This interview model provides a starting place. By asking a few simple questions, you can establish terrific client testimonials and build your business!
- What brought you to coaching? What has changed as a result?
- On a scale of one to ten, with ten being an out of this world coaching experience, what number would you give your coach and why?
- What has changed in your daily routine because of your coach? (coach—prompts that prime the pump could be "think of behaviors, thinking, habits and awareness that you have added or eliminated")
- How have your thoughts about your future changed because of your coach? (coach—prompts that prime the pump could be "think of goals, dreams, plans, that you expect to achieve")
- What do you tell relatives and friends about your coach?
Write down or record the answers. Reflect back the information you receive to be sure that what you've heard is correct. Once you have a response, ask for permission to organize it and
Greening the Supply ChainThe most important driver for making any supply chain decision (forward or reverse) is the consumer. Due to the future environmental threats like global warming, ozone layer depletion, increasing water and air pollution, it has become evident that the consumer nowadays are becoming more and more concerned about the environmental compatibility of the products they buy, use or discard after their use. This change in the customer attitude resulted in environmental awareness throughout the chain. Firms are investing time and money in creating an environmentally friendly supply chain, and this trend leads to increasing popularity of reverse supply chain.
ade? Include changes in beliefs, attitudes, thought, and life that have helped you.
What outer changes have you made? Include changes in behaviors, habits, activities that you have added, modified or eliminated. What were the reasons you decided to have a coach?What expectations do you have of your coach?What value do you continue to receive from your coaching alliance?What thoughts and feelings do you have at the end of a coaching session? What wouldn't you have in your life if you didn't have a coach?What would you tell a relative or friend that coaching brings to your life?If money were no object, what would you be willing to spend on coaching? (monthly dollar amount or percent of monthly income)To make it the easier for clients to provide this testimonial information, coaches can conduct a specific testimonial-building interview. With the client's permission, coaches can write the client's testimonial and turn it into a useful coaching tool. This interview model provides a starting place. By asking a few simple questions, you can establish terrific client testimonials and build your business!
- What brought you to coaching? What has changed as a result?
- On a scale of one to ten, with ten being an out of this world coaching experience, what number would you give your coach and why?
- What has changed in your daily routine because of your coach? (coach—prompts that prime the pump could be "think of behaviors, thinking, habits and awareness that you have added or eliminated")
- How have your thoughts about your future changed because of your coach? (coach—prompts that prime the pump could be "think of goals, dreams, plans, that you expect to achieve")
- What do you tell relatives and friends about your coach?
Write down or record the answers. Reflect back the information you receive to be sure that what you've heard is correct. Once you have a response, ask for permission to organize it and
How to Build A Successful Business?Starting a business and becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term. There is not enough vision and there is not enough done to strengthen the business properly from the ground up.If you want to start a business there is an easy way to get a better understanding of why some businesses fail and others don't. When starting a business think about it similar to building a house. If done right it is protecting you against any kind of storm or dange
l coaching tool. This interview model provides a starting place. By asking a few simple questions, you can establish terrific client testimonials and build your business!
- What brought you to coaching? What has changed as a result?
- On a scale of one to ten, with ten being an out of this world coaching experience, what number would you give your coach and why?
- What has changed in your daily routine because of your coach? (coach—prompts that prime the pump could be "think of behaviors, thinking, habits and awareness that you have added or eliminated")
- How have your thoughts about your future changed because of your coach? (coach—prompts that prime the pump could be "think of goals, dreams, plans, that you expect to achieve")
- What do you tell relatives and friends about your coach?
Write down or record the answers. Reflect back the information you receive to be sure that what you've heard is correct. Once you have a response, ask for permission to organize it and send it to them electronically for review. Also be sure to ask whether you can use their name. When you have a coaching appointment, you should always have a testimonial-building question at the end.
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your c...
This is no Shakespeare Play but rather real life. Love your employees, clients or customers or someone else will. The only thing you can take for granted is that tomorrow won't be today.
As a scrapbook business owner, your enthusiasm for scrapbooking is the driving force behind your marketing efforts. Marketing is not an option—it’s a necessity.