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Atricle Dump - Gain Competitive Advantage Through Corporate Culture Marketing
Driving the trend for executive coaching is the business reality that good people are hard to find and even harder to keep. The flip side of the coin is helping managers address difficult performance or behavioral issues in a time when there is a constant need to stay competitive. Companies are seeing boomers retire and are now looking to develop within. Coaching is a way to help employees create their own personalized development plan-something that is very much needed in our constantly evolving busine
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertisin
An exhibition is a great way to generate a broader range of customers. Exhibitions are attended by hundreds, even thousands of people, who will be able to learn about the products or services that your company has to offer. Having an excellent exhibition stand is a must then, especially when first impressions are everything in the business world. It wouldn’t be a good idea to leave this kind of job to someone who isn’t familiar with exhibition stands, instead opt for an exhibition stand contractor.<
Corporate Culture Marketing is the term Danskin Creative Communication has given to a new category or strategic process for differentiating a company or organization in a marketplace full of corporate distrust and employee apathy. Corporate Culture Marketing integrates corporate public relations, advertising, internet marketing, community relations, employee relations and communication, public accountability and professional speaking to build visibility and trust with potential partners in order to overcome barriers to entering new product or service markets.
Simply put, Corporate Culture Marketing allows organization to win new business, regardless of where in the sales cycle you are with that prospect. However, the benefits of implementing a CCM program are dynamic, multi-layered, immediate and long-term. I don’t have space, here, to list them all. In fact, you will uncover many more as your program is customized to meet the needs and opportunities in your business.
How do you know your organization can benefit from CCM? Simply answer these questions:
1. Do you lament the long sales cycle in your business?
2. Have you developed a less-than-pristine reputation with customers or employees?
3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertising
You get an invitation to submit your grant to a private organization or company; or a government agency selects a few companies to send their solution to a problem that need solving. In these cases, you wouldn't write a full-blown proposal, so your best bet is presenting them with a letter proposal. Letter proposals are only two to four pages long, and it is a hybrid of a cover letter and proposal. We will discuss the seven sections of a letter proposal, and give tips so you will get the funding or be i
Simply put, Corporate Culture Marketing allows organization to win new business, regardless of where in the sales cycle you are with that prospect. However, the benefits of implementing a CCM program are dynamic, multi-layered, immediate and long-term. I don’t have space, here, to list them all. In fact, you will uncover many more as your program is customized to meet the needs and opportunities in your business.
How do you know your organization can benefit from CCM? Simply answer these questions:
1. Do you lament the long sales cycle in your business?
2. Have you developed a less-than-pristine reputation with customers or employees?
3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertisin
The promotional items industry encompasses products as diverse as mugs and mousemats to diaries and teddy bears, most of which are imprinted with a company's name, logo or message. It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet. And because most promotional items are useful, they are kept and used with the advertiser’s message benefiting from repeated ex
How do you know your organization can benefit from CCM? Simply answer these questions:
1. Do you lament the long sales cycle in your business?
2. Have you developed a less-than-pristine reputation with customers or employees?
3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertisin
Are you stuck in the Middle? Are you working in one job and feeling dissatisfied but are unsure if you should “stay or go” or if you left, where would you go “to?”As a Career and Business Coach I work with clients who are in career transition, they want to advancing in their career, exploring changing industries or owning a business or may be returning to work after a period of unemployment.Being in a state of transition is like being stuck in the Middle. The middle for career transition
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertisin
Customer and Client CommunicationsCustomer and client communications are very dear to good business-customer service and relations. Problems have arose because technology can reduce personnel needs. But is it at the expense of customers. Are sales and customers lost ?You call a business and someone comes on, a recording usually, and asks you to punch a number and someone will be with you. If you were not expecting it, then you must listen to a repeat of three to five numbers. To me these a
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertising, video production and video streaming, brand identity, graphic design, copywriting, direct mail, internet marketing, html email campaigns, podcasts, webcasts, article submission programs, and literature, etc.
The benefits are as diverse as the mix of promotional tools. They can include:
1. Improved employee morale.
2. Sharper focus on meeting important business objectives and goals.
3. Heightened integrity through accountability measures.
4. Better measurements for success or failure.
5. Improved communication with employees.
6. Gain direct access to decision-makers at prospect companies.
7. Brand identity is refined and strengthened.
8. Increased awareness of company’s products/services in the marketplace.
9. Employee retention.
10. Improved employee recruitment.
11. Stronger new business development and RFP response.
12. Increased recognition and awards.
13. Build visibility of key executives.
The list of benefits continues. I can’t think of an initiative within CCM that can’t be used to improve another initiative. In this sense, the value of every initiative is multiplied. This fact makes Corporate Culture Marketing a marketing opportunity that you should pursue, immediately.
If you would like us to conduct a CCM audit of your organization, please feel free to contact us at Danskin Creative Communication, Inc.
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