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    rs product benefits and increase retail sales.

    However, an in-store digital network takes the repeatable DVD one giant leap further. Screens can now be placed at pertinent places throughout the shop and networked together to a central loca

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    Traditionally, retailers spend most of their advertising and marketing dollars on long-established media such as magazines and television. While this can be a successful strategy, it omits to reach the consumer at the most important place for buying decisions – in the actual store.

    Customers have to recall branding messages from traditional media or from static in-store signage when making an impulse buy.

    Now, savvy retailers are reaping the benefits of interactive visuals at the point of sale. By using a digital network, targeted and personalised digital messages are distributed instantly to digital screens in the retail environment. Streaming digital content is distributed to plasma screens via an in-store server connected to a fat broadband network.

    How does a digital network differ from showing a DVD in-store? In the past, retail stores would play a DVD or VHS tape over and over again. This proved to be a successful method to explain to customers product benefits and increase retail sales.

    However, an in-store digital network takes the repeatable DVD one giant leap further. Screens can now be placed at pertinent places throughout the shop and networked together to a central locat

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    ying decisions – in the actual store.

    Customers have to recall branding messages from traditional media or from static in-store signage when making an impulse buy.

    Now, savvy retailers are reaping the benefits of interactive visuals at the point of sale. By using a digital network, targeted and personalised digital messages are distributed instantly to digital screens in the retail environment. Streaming digital content is distributed to plasma screens via an in-store server connected to a fat broadband network.

    How does a digital network differ from showing a DVD in-store? In the past, retail stores would play a DVD or VHS tape over and over again. This proved to be a successful method to explain to customers product benefits and increase retail sales.

    However, an in-store digital network takes the repeatable DVD one giant leap further. Screens can now be placed at pertinent places throughout the shop and networked together to a central loca

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    t the point of sale. By using a digital network, targeted and personalised digital messages are distributed instantly to digital screens in the retail environment. Streaming digital content is distributed to plasma screens via an in-store server connected to a fat broadband network.

    How does a digital network differ from showing a DVD in-store? In the past, retail stores would play a DVD or VHS tape over and over again. This proved to be a successful method to explain to customers product benefits and increase retail sales.

    However, an in-store digital network takes the repeatable DVD one giant leap further. Screens can now be placed at pertinent places throughout the shop and networked together to a central loca

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    connected to a fat broadband network.

    How does a digital network differ from showing a DVD in-store? In the past, retail stores would play a DVD or VHS tape over and over again. This proved to be a successful method to explain to customers product benefits and increase retail sales.

    However, an in-store digital network takes the repeatable DVD one giant leap further. Screens can now be placed at pertinent places throughout the shop and networked together to a central loca

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    rs product benefits and increase retail sales.

    However, an in-store digital network takes the repeatable DVD one giant leap further. Screens can now be placed at pertinent places throughout the shop and networked together to a central location to control the content. This allows for creative programming that can easily be changed so that a retailer can update the video content based on say, the weather. For instance, on a hot day, a clothing retailer can showcase bikinis and other beach gear. Even accessories such as beach towels, sunscreen and sun glasses can all be instantly shown on the in-store digital network.

    The beauty is the flexibility of these systems which allows vendors to tailor rich promotional messages using a combination of text, audio, moving vision and graphics. Content can be refreshed at any time, allowing the retailer to instantly connect with customers. Different content can be shown throughout the day.

    But are shoppers watching the screens?

    Yes, according to a new study from Nielsen Media Research reported in Media Life magazine. The research found that 38 percent of shoppers actively watched or listened to the ads that were played on supermarket screens at 1

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