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Atricle Dump - Want More Clients? Get More Vision
Power Teams and Information Collection od question. You’ll be pleased to know that I’ve developed and fine-tuned a Proprietary Interrogation Methodology (PIM), which allows me to learn all about a prospect, without compromising my position as all- knowing consultant in the process.Power Teams work well when there is an element of trust and integrity. Holding the information for a project is certainly one of those areas where trust is prominent. No one should own the information but all need to have unlimited access to it. Even then, the information needs to be stored and there should be only one or two administrators that look after it. This may seem like a lot of work but the ownership issue can cause problems unless defined ahead of time. If the information is stored in a database, you may want only one or two people to do updates or additions and deletions. If you add too many people to the administration of the data, there can be duplication of effort and even worse, deletion of data that is crucial to the success of your project. Information ownership should not be a matter of territory. It should, however, be a matter of contro And, you’ll be even more pleased to know th In other words, instead of identifying industries or companies or individuals who seem to be the likely buyers of my services and trying to get in touch with them (the way most experts would advise), I simply publish this newsletter every other week, sit in my office drinking coffee, and wait for the phone to ring (what can I tell you, it seems to work). As a result of this approach, and again, unlike the experience of most service professionals, in that first conversation with a prospective client, I usually know absolutely nothing about who they are or what they do. I know, I know, that’s a cardinal sin in the world of sales. You’re supposed to do all kinds of research regarding a prospective client and the industry it lives in before getting on the phone with them. How else can you impress them with your intimate knowledge of what they do and the problems they face, and avoid looking foolish and ill-informed during that first, all important, discussion? Good question. You’ll be pleased to know that I’ve developed and fine-tuned a Proprietary Interrogation Methodology (PIM), which allows me to learn all about a prospect, without compromising my position as all- knowing consultant in the process. And, you’ll be even more pleased to know th As a result of this approach, and again, unlike the experience of most service professionals, in that first conversation with a prospective client, I usually know absolutely nothing about who they are or what they do. I know, I know, that’s a cardinal sin in the world of sales. You’re supposed to do all kinds of research regarding a prospective client and the industry it lives in before getting on the phone with them. How else can you impress them with your intimate knowledge of what they do and the problems they face, and avoid looking foolish and ill-informed during that first, all important, discussion? Good question. You’ll be pleased to know that I’ve developed and fine-tuned a Proprietary Interrogation Methodology (PIM), which allows me to learn all about a prospect, without compromising my position as all- knowing consultant in the process. And, you’ll be even more pleased to know th I know, I know, that’s a cardinal sin in the world of sales. You’re supposed to do all kinds of research regarding a prospective client and the industry it lives in before getting on the phone with them. How else can you impress them with your intimate knowledge of what they do and the problems they face, and avoid looking foolish and ill-informed during that first, all important, discussion? Good question. You’ll be pleased to know that I’ve developed and fine-tuned a Proprietary Interrogation Methodology (PIM), which allows me to learn all about a prospect, without compromising my position as all- knowing consultant in the process. And, you’ll be even more pleased to know th Good question. You’ll be pleased to know that I’ve developed and fine-tuned a Proprietary Interrogation Methodology (PIM), which allows me to learn all about a prospect, without compromising my position as all- knowing consultant in the process. And, you’ll be even more pleased to know th And, you’ll be even more pleased to know that I’m going to share this entire blueprint with you, today, at no cost (you can thank me later). It’s tricky though, so watch carefully. Here goes… When I’m on the phone with a prospect, and after exchanging the usual pleasantries and chit chat, I pause and take a deep breath. Then, I look straight at the phone, and with a confident, yet inquisitive voice, I say: "So, what do you guys do anyway?" Bam! That’s it. They start talking and we’re off and running. All kidding aside, I have noticed one interesting thing in these situations (and this is the point of today’s newsletter, so try to stay with me). If the person on the other end of the telephone works as a "typical" professional service provider (accountant, recruiter, financial planner, marketer, etc.) they answer my question by explaining their business model. For example, "We help mid-size technology companies market their products, using our five point system for blah, blah. We zipidy-zip their blah, blahs, and charge a licensing fee and hourly rate." You get the picture. If, on the other hand, I ask this very same question to someone in a nonprofit organization, the
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