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  • Atricle Dump - Freelance for a Living? Learn How to Increase Your Client List During the Slow Summer Season

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    Further, as everyone else is on

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    As you know, the slow season is here -- June, July & August are notoriously slow for many industries. Following are three things you can do to ensure that work continues to flow during this slow period -- no matter what type of business you have.

    1. Continue to advertise: Many freelancers stop marketing because they aren't getting the response they're accustomed to during this period. BUT, this is a mistake. Why?

    Because you have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on

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    e that work continues to flow during this slow period -- no matter what type of business you have.

    1. Continue to advertise: Many freelancers stop marketing because they aren't getting the response they're accustomed to during this period. BUT, this is a mistake. Why?

    Because you have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on

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    lancers stop marketing because they aren't getting the response they're accustomed to during this period. BUT, this is a mistake. Why?

    Because you have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on

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    have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on

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    cy, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on vacation (hence, not advertising either), you will have less competition during this time. Who knows, your mailer could land on that prospective client's desk just as his regular writer, editor, graphic designer, etc. is off on that month-long summer cruise. Bang, a new client!

    2. Prepare new marketing/sales material: Been meaning to update your brochure, change your website (or get one), start a newsletter? Now is the perfect time to do this and get them out to clients. A fresh look can bring in new clients and it is the perfect time to contact old clients and announce a new service,

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