Atricle Dump - Business

The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have

wo brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the alrea

Business Finance For Home Based Businesses
With the economy on shaky ground and more Americans looking for a solid answer to their financial worries, small business ownership, specifically start up businesses is once again becoming a main focal point.What people need to realize is that it is relatively easy to have business finance in place fo

If your Handyman business does not have a Unique Selling Proposition (USP), you could be leaving tens of thousands of dollars on the table...

What is a Unique Selling Proposition?

A correctly defined USP basically lets your prospects know the advantage your handyman business has over other competitors offering the handyman service. It’s here where you show all the ways your handyman service is different, unique, and/or superior than your competitors.

If your message doesn’t stand out from your competitors, then you need to redefine your USP.

Here’s an example of how powerful a USP can be if correctly defined and marketed:

Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the alrea

Managing Resistance to Change
01.Sometime back this author had written an article titled “ Are your employees leaving the organizations in disgust? Apply Change Management practices”. While discussing about the various aspects of Change Management concepts, it is informed that the employees, for obvious reasons, generally dislike changes

ling Proposition?

If your message doesn’t stand out from your competitors, then you need to redefine your USP.

Here’s an example of how powerful a USP can be if correctly defined and marketed:

Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the alrea

Six Power Secrets of Getting Hired and Promoted – Part 2
Power Secret Three: Why You Will Not Be Able to Relate to EveryoneYou need to know that for every 10 people who could potentially make a decision to interview you or hire you, the odds say that 3 out of the 10 will like you, and it will have nothing to do with who you are or what you do.They ma

n service. It’s here where you show all the ways your handyman service is different, unique, and/or superior than your competitors.

If your message doesn’t stand out from your competitors, then you need to redefine your USP.

Here’s an example of how powerful a USP can be if correctly defined and marketed:

Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the alrea

How To Write A Business Plan And Make It Your Blueprint For Success
Why write a business plan? There are several reasons why you might want to write a business plan. 1. It is a tool for obtaining financing. 2. It will help unite venture partners in a common goal. 3. It can serve as a feasibility study. 4. It will serve as a goal and blueprint for your ne

from your competitors, then you need to redefine your USP.

Here’s an example of how powerful a USP can be if correctly defined and marketed:

Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the alrea

Living Proof of The Joint Venture Mindset
Frank Schroeder was one of the most successful insurance salesmen I ever met. He owned two Porches and two sets of electric drums and lived like a king. We did some business together and I asked him what the secret to his success was. And at this point I must digress. I have sold insurance very successfully

wo brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the already competitive market for pizza; so one of the brothers left the business and sold his share to the remaining brother.

Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:

“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”

Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.

If your pizza wasn’t delivered on time, you didn’t have to pay.

If you noticed, Dominos didn’t

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The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo.

Being unemployed is not the end of the world. I have been laid off twice in my career and the key to getting your career back on track is to remain positive and motivated. The question is what should you tell a potential employer during an interview about why you are unemployed?

It's too bad that it can't be more like cold and flu season- impossible to avoid. I am constantly disappointed with the lack of care businesses take with their customers.

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