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Atricle Dump - 3 Ways to Multiply Your Marketing Efforts
Need a fresh new marketing idea for growing your small business? Try creating your own success team. What is a success team? Simply put, it is a network made up of professionals from various industries that refer business to each other on a regular basis.Growing a network and maintaining relationships with those in your network is ever so important in today’s business world. Giving and receiving word-of-mouth referrals is one of the best forms of marketing.It’s easy to create your own success team. Start by making a list of all the professionals you do business with regularly. Be sure to include personal as well as business services. For example, who is your hairdresser? Who cares for your pets when you go away? Who does your taxes? Who designed your web site? Get
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a numbe
Newspaper advertisements may cost more than those which can be posted on the Internet, however, posting your classified advertisements in the newspaper will likely increase the chance of a sale as you are reaching a more local market. It is unlikely that someone from across the country or around the world will want to purchase your used furniture, lawn mower or Kenmore washer and thus much of the traffic that would come to your Internet ad would be useless. However, due to the fact that most newspapers that feature classified advertisements have a local circulation, the chances of completing a sale through the newspaper greatly increase since the product can easily be obtained. On the contrary, if you were to find a motorcycle for sale online and the seller lived in Florida
I believe that one of the best ways to get the customer's attention is through marketing. It is also one of the best ways to announce that you are "contagious"! Marketing is more than just advertising; it is the lifeblood of any successful business. I recently heard that we are exposed to 5,000 ads a day; from the size of a postage stamp to ads on floors and sides of buses. Let's focus on the three most important areas of marketing and those that "make us look"!
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customers. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a numbe
Lets put it this way; supposing you knew you needed to make a journey for your business and you had a gut feeling you should do it tomorrow. You get in you car, still not knowing where you are going at a time that feels right. You drive to your first junction and think to yourself, “Shall I go left or right”? You choose right, because it looks the better option! You keep changing direction throughout the morning based on what feels or looks right, until you decide to stop and have a break.“Am I here yet?” you wonder to yourself sitting having your coffee and bacon sandwich. You look around, “no, I am sure this is not where I want to be” so on you go again. A little later on you think to yourself, “Why am I here by myself? Should I have brought some of my colleagues with m
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customers. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a numbe
With all of the pressures that come with starting up a new business it is easy to get overwhelmed. Which many people face is a long list of tasks that need to be dealt with. Keeping yourself and your company organized can be a tall task with everything you have to face. It seems when starting a business that you have 1000 things to do but that you are walking in mud. It seems to take such a long time to get everything done. The key is to stay organized and move through your list with ease. Sounds impossible? Well it is not, let me show you.The most important part of starting a new company is not to get in a panic with the responsibilities and efforts that you will have to put out to get it up and running. Trust me, no matter what is on your list you can do it. It is all j
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customers. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a numbe
There is no question that Richard Parkes Cordock is an inspiration.In his own personal quest to develop his entrepreneurial abilities he interviewed 25 ultra successful millionaire entrepreneurs on everything from the developing the millionaire mindset, right down to dealing with setbacks and disappointment.Fortunately for all of us, he decided to organise what he learnt into the ground breaking education program called the Millionaire MBA.....The Interview.DS: What inspired you to set up Millionaire MBA Ltd?RPC: I knew if I wanted to become successful as an entrepreneur, I needed to understand what made entrepreneurs successful. I could see that the common bond that glues all successful entrepreneurs together was not their business or choice o
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a numbe
I just finished reading a powerful book The Profitable Power of Purpose in which the author Ian Percy (www.IanPercy.com) states “If your customers were not irritated, they would not even be your customers.” How true it is! In 1978, I ran an ad in a New York City newspaper, “Organizing consultant can help you make better use of time and space” and launched a 25+ year business which is still going strong. Obviously there were, and still are lots of people irritated about their lack of time and space, because now there is an entire industry devoted to helping people solve that irritation. A recent TV show said home storage alone is a $3+ billion industry.I would love to know “What irritates you?” Not just about getting
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a number of great programs that allow you to send out your announcements to your customers and personalize the greetings. I receive ads and coupons from dozens of retailers and restaurants that I do business with and many times the savings are only for the "on-line" customers, like me.
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zines is the most important, a current and updated website. A basic website stating how to get in touch with you, the products or services you offer and current contact information is critical. I believe that websites don't need to look like TV shows, they just need to be current and easy to use. Hire a high school kid or a college intern and your website can be up and running in days.
3. Cutting edge marketing: Viral marketing, pod-casting, blogging and video email are all new additions to the marketing arena. These are all technology based and are becoming easier to use. Viral marketing is a savvy way to get your customers talking about you and doing it online. It creates a frenzy of activity and readers flock to a website or a "blog" just to find out what is going on with a person, product or a business.
Pod-casting is the new generation of listening to information as we have done in the past with audio tapes or CD's. You can produce your own podcast with important
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