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Atricle Dump - STOP SELLING, START POSITIONING! How Marketing Pros Thrive in the Best And Worst of Times
The purpose of a retail display is to accurately showcase your products in a way that provides customers with an opportunity to see how the product might appear when purchased.Let us take the example of a retail clothing store. Typically, displays implement mannequins, hangers, and other items which provide the customer with a look at the product in a sett
Every time you hear someone say “May I have one of your business cards?" you should get excited. I know I do. That’s because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.And it was all worth it.A business card is an entrepreneur’s best friend, his
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins)
Conducting great meetings depends on several activities that occur before, during, and after each event. To help you establish the conditions for success and attain the very best results, this article lists essential tips on using meeting notices, agendas, and summaries.Use Meeting Notices to Alert Your AttendeesMeeting notices act as an "early warni
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins
Recently, I had one of those "aha moments" while in the bathroom – I might have been brushing my teeth. I'm told that we are more creative around water – and I certainly find my bathroom a great creative lab for me! Anyway – the thought I had was, "Fear fogs the brain."Now that may not be a profound thought– but it was to me – and I've been seeing how thi
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins
The only thing that is constant in the Universe is change and so with that said why all the fear these days over change management? It seems corporate executives are a bunch of wusses sometimes and afraid to make a decision.Indeed over regulation is the cause of much of this, because often they can be sued personally or do jail time if they end up breaking
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins
One of my favorite Gary Larson cartoons is the one with the cardboard cutouts of a hillbilly family on the lawn of their mountain shack. The caption reads: The Fake McCoys.The term "Real McCoy" most likely comes from a railway invention by Elijah McCoy that automatically dripped oil to critical parts of the train instead of having to stop and le
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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