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Atricle Dump - Marketing on One Foot
Designing a quality management system that fulfills the requirements of ISO 9000 is not a difficult task. Many ISO 9000 services help businesses build up systems that obey the requirement
Most people think that lawyers are crooks and some people think that franchising companies or franchisors are out to make a killing on poor unsuspecting franchisees. State regulators thin
The old man smiled, stood on one foot and said, "Do unto others, as you would have them do unto you! All the rest is commentary"
Say Less ... Listen More
What Would You Say?
If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and
It has come to my attention recently that many people are trying the Ecommerce world, whether with websites or the hugely popular EBay. I offer this piece of advice to those just starti
The old man smiled, stood on one foot and said, "Do unto others, as you would have them do unto you! All the rest is commentary"
Say Less ... Listen More
What Would You Say?
If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and
Luring customers into your retail store requires that you create for them a memorable experience - one that will both capture their attention initially, and bring them back for repeat bus
Say Less ... Listen More
What Would You Say?
If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and
Usually the defining moment for a small to mid size distributor or wholesaler is when they get a huge order from their best customer. It is not unusual for a large customer to place a few
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and
This article begins with a tip of the hat to a scholarly publication called the Journal of Mundane Behavior. Unlike other publications, which herald important issues, this one trumpets ev
Instead, give a brief, but compelling description that leaves the listener wanting more ... and watch what happens!
Refine your sound bite by refining your target ...
What to Say?
If you have caught their attention, the listener will ask a follow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.
Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over the net. Remember to ask questions about their business as well.
More ab
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