Atricle Dump - Business

Let's Not Forget About The Little Guy
Every business has to start somewhere. What truly makes this country great is the freedom of enterprenuership that every one of its citizens have. Capitalism at its best signifies the power of a single person to reach monumental goals and turning a simple idea into a huge corporation. But in our pursuit of this glorified state, have we snubbed the little guy?Corporate earnings are billions of dollars a year for executives and shareholders. Online companies such as eBay, PayPal, Google, and Blockbuster have crushed the little guy beneath the giant wheels of change. What would have been important to the small companies as they used to be is a fa

about the great value you have created.

Exchange Value

Finally, we come to the part where money changes hands. You exchange the value you have created (your products) for something that you value (money).

But Isn't That Everything My Business Does?

Aha! Now you have taken the first step to a major shift in thinking that will change the way you look at your business and will significantly improve your profitability. In order to really be successful in a small business, you need to start thinking of your business as a marketing machine. You might bake bread, but your business is the marketing of bread. You might be a software engineer, but your business is the marketing of software. You might be a personal development coach, but your business is the marketing of coaching ser

Pizza Fund Raising
Mama's Pizza Recipe Made $1,000 Per Day!Do you have a passion for making pizza? You can turn that passion into a very profitable side business making over $1,000 per day on a weekend. Or maybe you want to raise funds for your special event or group. Selling pizza can be your answer. This is a very simple business that has helped me get through some tough financial times. First, I want to tell you this is my Mama’s recipe and I am going to give it to you for free.This pan-fried pizza is what Mama made when everyone in my family was hungry and we wanted a fast meal. This is a very tasty pizza that you can mass-produce in large quant

When I first meet them, many of the business owners and Entrepreneurs that I work with would prefer to avoid the whole issue of marketing altogether. They want to leave marketing up to the "creative" people on their team and focus on the more tangible aspects of business. Or they don't see the need for marketing and prefer to rely solely on a strong sales team. The exact opposite approach is needed for businesses that want to dominate their market and achieve stellar results.

If you own a business, you must accept the fact that you won't be able to create sustainable, profitable growth without continually expanding your marketing knowledge. Knowledge equals power, and, when it comes to marketing, clear and understandable knowledge is a bit hard to come by.

As an entrepreneur, it is your job to know what is possible, what strategies make sense for your business, and what results you should demand from your marketing system. This requires a fundamental understanding of the role of marketing. Marketing is one of the only activities in business that can help you make money. And marketing done right can have astounding results.

Marketing Definition

The first step toward understanding marketing's role in your business it to get a handle on exactly what marketing is. When most small business owners think of marketing, they are generally thinking about promotion-either advertising or sales. These are two elements of marketing, but there is more to it than just promotion.

The simplest definition of marketing for the small business is "everything you do in your business that puts money in your pocket."

That's a pretty broad definition. But true, nonetheless. Yet this definition, while it makes a good point, doesn't help us really understand what marketing is.

I prefer to define marketing this way:

Marketing is the business activity of creating value, communicating value, and exchanging value to satisfy the needs of businesses and individuals.

This definition covers the entire scope of the marketing function. In your business you create value through products or services, and then you tell people about the value you have created, and then you deliver that value in exchange for something you value: that green energy that fuels your dreams.

Let's take it apart to make sure we understand the definition...

Satisfy the needs of businesses and individuals

Any effective definition of marketing must be built around satisfying the needs of businesses and individuals. Without the need, there can be no value created or exchanged.

You will notice that the definition includes "businesses AND individuals." To be truly successful, you can not take an 'either or' approach to the market. Markets are made up of both businesses AND individuals, no matter what business you are in.

Create Value

Marketing is about creating value to answer the needs of your market through products or services. The need comes first, and then you create value (products or services) to meet that need.

Communicate Value

Now we get into familiar territory: advertising and sales. Certainly a large part of marketing is about effective communication. This is where you inform those businesses and individuals about the great value you have created.

Exchange Value

Finally, we come to the part where money changes hands. You exchange the value you have created (your products) for something that you value (money).

But Isn't That Everything My Business Does?

It's Time To Serve Up Real Marketing Help
As a restaurant industry veteran, I’ve attended and/or exhibited at industry trade shows for many years. Nearly every time I go, I’m surprised at the peculiar lineup of seminars being offered.Food safety, new credit card options, employee benefits, uniform rentals…nearly every subject of interest to restaurant owners and operators is covered. Every one, that is, except marketing.Why is marketing acumen taken for granted in the restaurant business? Perhaps it’s the divide that exists between major operators and small independents. Chains and high-volume independents have the staff and the resources to develop sophisticated marketing progr

hat strategies make sense for your business, and what results you should demand from your marketing system. This requires a fundamental understanding of the role of marketing. Marketing is one of the only activities in business that can help you make money. And marketing done right can have astounding results.

Marketing Definition

The simplest definition of marketing for the small business is "everything you do in your business that puts money in your pocket."

That's a pretty broad definition. But true, nonetheless. Yet this definition, while it makes a good point, doesn't help us really understand what marketing is.

I prefer to define marketing this way:

Marketing is the business activity of creating value, communicating value, and exchanging value to satisfy the needs of businesses and individuals.

Let's take it apart to make sure we understand the definition...

Satisfy the needs of businesses and individuals

Any effective definition of marketing must be built around satisfying the needs of businesses and individuals. Without the need, there can be no value created or exchanged.

Create Value

Marketing is about creating value to answer the needs of your market through products or services. The need comes first, and then you create value (products or services) to meet that need.

Communicate Value

Exchange Value

Finally, we come to the part where money changes hands. You exchange the value you have created (your products) for something that you value (money).

But Isn't That Everything My Business Does?

How to Make Clients Love Your Newsletter
It's not so difficult to have readers who love what you do -- clients and potential clients who look forward to receiving your newsletter every month.Success is down to just one simple rule.Like many rules, this one is very obvious.I frequently speak with people who are thinking of launching a newsletter for their business. Smart move, of course.The conversation always moves on to content. What sort of articles should be in the newsletter?If they own a hair salon, they want more articles about hair; if they are a real estate agent, they want more articles about real estate; if they are a chiropractor, they want more arti

d definition. But true, nonetheless. Yet this definition, while it makes a good point, doesn't help us really understand what marketing is.

I prefer to define marketing this way:

Marketing is the business activity of creating value, communicating value, and exchanging value to satisfy the needs of businesses and individuals.

Let's take it apart to make sure we understand the definition...

Satisfy the needs of businesses and individuals

Any effective definition of marketing must be built around satisfying the needs of businesses and individuals. Without the need, there can be no value created or exchanged.

Create Value

Marketing is about creating value to answer the needs of your market through products or services. The need comes first, and then you create value (products or services) to meet that need.

Communicate Value

Exchange Value

Finally, we come to the part where money changes hands. You exchange the value you have created (your products) for something that you value (money).

But Isn't That Everything My Business Does?

Entrepreneurship Story; Over Regulation in Franchising Part I
Jim and Sally run a successful auto business, which they have built up over two decades and have expanded to three stores and many of their friends keep saying, “You should Franchise.” They think about this for about five years read a few books, like “Franchising for Dummies,” The “E-Myth”, “The Franchising Bible” and many others on the shelves of the new big book store in town with the coffee shop inside. They finally decide that it makes sense especially as they have friends and loyal employees who wish to be associated with them and even own the first franchises. So they set out to franchise. They visit an attorney since that says in all the books

keting must be built around satisfying the needs of businesses and individuals. Without the need, there can be no value created or exchanged.

Create Value

Marketing is about creating value to answer the needs of your market through products or services. The need comes first, and then you create value (products or services) to meet that need.

Communicate Value

Exchange Value

Finally, we come to the part where money changes hands. You exchange the value you have created (your products) for something that you value (money).

But Isn't That Everything My Business Does?

Fundraising Is A Team Effort
Poet John Donne wrote the famous phrase “no man is an island” and when it comes to fundraising, no fundraiser is an island either. It takes a team of dedicated people to pull off a fundraiser for a non profit organization. Whether it’s a gala event or a small bake sale, when everyone works together the project will be a greater success.1. LeadershipLeaders will help set a positive direction for the group through their attitude, decisiveness and actions. Leaders often research fundraising ideas and strategies, and find the best ones to present to the group for consideration. They lead the discussion of the planning sessions and gen

about the great value you have created.

Exchange Value

Finally, we come to the part where money changes hands. You exchange the value you have created (your products) for something that you value (money).

But Isn't That Everything My Business Does?

Don't take my word for it. This is what Peter Drucker, who in 1997, Business Week called "the most enduring management thinker of our time." says about it:

"Because of the nature of business, it has just two functions, and only two; marketing and innovation. Marketing and innovation make money. Everything else is a cost."

Now that you have a workable definition that doesn't leave any critical element out of the mix, you can start to make sense of what this means to your business.

If you are in business today, you are a marketer. Your job is to facilitate the exchange of value between your company and an eager market. To really succeed in the marketplace, your entire business must be focused on the business activity of creating value, communicating value, and exchanging value to satisfy the needs of businesses and individuals. When you truly get focused on these three elements of the marketing definition that is when you will see your sales and profit expand dramatically.

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Creating loyal customers is important in business, but creating new customers is essential. Focus on attaining new clients continually and your business will have breakthrough growth.

Handling multiple customers is a juggling act that requires people handling skills. You don't want to offend or lose either customer, but by faltering in your juggling you run the risk of losing one or the other, or both.

In any kind of business, you must be able to identify you target market to effectively roll out your marketing plan.

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