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Atricle Dump - 6 Facts About Postcards That You Can Use to Grow Your Dental Practice
Using a job acceptance letter when offered a position shows true professionalism. It is a way of saying “thank you” to the person who hired you, and giving them assurance that they made the right decision. You have presented yourself to them as a professional with your resume, cover letter, reference sheet, salary history, letters of recommendation, follow up note, and any other personal marketing materials you’ve used while job hunting. You went out of your way to make sure that the interview went well, and probably did your homework on the company before going in for that first interview. Now using a job acceptance letter will be a capstone on all your work, and perfect the positive professional image you’ve tried to convey throughout the job search and hiring process.Of course, if you’ve never written one before you may have questions as to what it should contain and how it should look. Here are the basics: it should be on the same paper your resume and cover letter were on, preferably a light gray or ivory linen, la
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-t
The interview starts at the time you have entered into the room. They form an opinion on you before you started answering their questions. You already judged by appearance, smile or your nervous look and posture.Once look back for your favorite lectures and teachers, you like their lectures and they are memorable because they are informative or they are animated. In the same way while you are answering in an interview be informative and animated , I doesn’t mean that you have to entertain the interviewer by playing jokes you have to express your views in an animated way by showing your hand instead of placing them on your laps. If you say you are excited about the prospect of working for this company but don't show any enthusiasm, your message will probably fall flat. So smile and show some energy.Don’t underestimate the value of smile, it makes you fell better about yourself.Simple thingsThe Handshake: This is the first encounter with the interviewer, your handshake should be firm and your hand should be
In marketing to your potential patients I want you to understand some key direct mail marketing essentials that will help you to acquire new patients effectively:
1) A postcard is better than something in an envelope.
For many reasons, the main one being, with an envelope you can’t make your potential patient see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes. And the truth is, one day a wife or mother is going to sift through her mail as quickly as always and see your postcard (again) and remember it is time to start little Johnny going to the dentist - and you know what? She'd rather send him to someone that specializes in kids rather then her dentist. And besides that, your office is closer to Johnny's preschool while her's is all the way across town near the house she grew up in. So she calls. Or, perhaps she will put it up on the refrigerator to remind her to call you when she is ready.
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-t
Many people get confused by the term marketing. To clear a common misconception up, marketing is not a synonym for sales. Sales is the process of selling a product or service, while marketing is the process of creating customers and keeping current customers. Sales is part of marketing, but it's not the bulk of it. Marketing covers a lot of things, advertising, promotions, publicity, public relations, customer service, and more. Surprisingly, many businesses don't think of marketing as an important process, but it is the most important part of running a business. After all, without customers, a business doesn't get money, and therefore goes bankrupt.Marketing is a cycle, starting with research and ending with customer service (and then of course starting over again). The first step of the cycle is researching your product, your customer, and your competition, so you know exactly what you're selling, who you're selling it to, and who is trying to beat you. The next three steps relate to the product you are selling, and the fir
People are fast. We see and read very quickly – actually much more quickly than we even realize. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes. And the truth is, one day a wife or mother is going to sift through her mail as quickly as always and see your postcard (again) and remember it is time to start little Johnny going to the dentist - and you know what? She'd rather send him to someone that specializes in kids rather then her dentist. And besides that, your office is closer to Johnny's preschool while her's is all the way across town near the house she grew up in. So she calls. Or, perhaps she will put it up on the refrigerator to remind her to call you when she is ready.
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-t
Visit any fundraising or charity website and there’s sure to be a host of ideas on how you can fundraise for your favourite worthy cause. There’s probably an A-Z of fundraising ideas. They list fundraising events from quiz nights, discos, fashion shows and pampering evenings to sponsored bike rides, swims, charity runs through silent auctions, masked balls and much much more.The problem is you’re almost spoilt for choice, so where do you begin? Well try approaching your fundraising from a different angle.Get your committee or group together, get a calendar and work out a programme of events for the next twelve months.You may decide to hold one large annual event, such as a school fete and then break down the rest of the year into manageable, smaller fundraising events. Select the number of months you want to undertake a fundraising activity and decide what you actually want to do. Then delegate responsibility to individuals/small groups for that particular activity. The fundraising chairman will have an ov
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes. And the truth is, one day a wife or mother is going to sift through her mail as quickly as always and see your postcard (again) and remember it is time to start little Johnny going to the dentist - and you know what? She'd rather send him to someone that specializes in kids rather then her dentist. And besides that, your office is closer to Johnny's preschool while her's is all the way across town near the house she grew up in. So she calls. Or, perhaps she will put it up on the refrigerator to remind her to call you when she is ready.
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-t
The funny thing about a brand is, you will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, instead of letting your brand create itself.The first key to creating your brand is making sure you present a consistent message to your clients. Everything that comes out of your business is part of your brand. Your logo, your colors, your tag line, your web site, etc. Whatever your business produces, it should have the same look and feel. For example, if your web site is blue and gray, your stationary and business cards should also be blue and gray. Whatever logo you use on your web site, should also be used on other marketing materials. You want this uniformity so that clients will always recognize you when you contact them. This consistency builds trust and makes you look professional.The second key is to create a tag line that speaks boldly about what you do, and is easy for your clients to remember. For example, my tag line is: Create a Powerful Busines
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes. And the truth is, one day a wife or mother is going to sift through her mail as quickly as always and see your postcard (again) and remember it is time to start little Johnny going to the dentist - and you know what? She'd rather send him to someone that specializes in kids rather then her dentist. And besides that, your office is closer to Johnny's preschool while her's is all the way across town near the house she grew up in. So she calls. Or, perhaps she will put it up on the refrigerator to remind her to call you when she is ready.
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-t
We’ve all heard the saying: If you fail to plan, you plan to fail. But I like to think of it another way. Ask yourself, “am I planning to succeed?”In business, it’s important to follow a plan. It’s important to have a plan for your year, each week, and each day. Otherwise, you’re being reactive in your business instead of being proactive. When you’re proactive, you control your business – it doesn’t control you.Here are three easy-to-follow tips to creating and following a successful plan:1. Start with the end in mind. Set a deadline for your goal. Write the completion of your goal on the deadline date in your calendar. Then, work backward by putting tasks in your calendar each day or each week. For example, if you want to send out a mailing this spring, choose the date that you want the mailing to go out. Then, work backward to create a to-do list each week. If you wanted to send your mailing out on April 1, you would write, “edit mailing” on March 31, and “finish creating mailing” on March 30 and so on. Do th
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-the-dark postcard mailing is not going to change your practice, your bottom line, your life or your anything.
The long and the short of it is, if you are not up to confronting that you need to do a campaign then don’t bother being in practice. Sorry if I sound a bit harsh!
And the plus point is that people start to really believe you exist when they see your postcard over and over in the mail. It communicates credibility and gives people the idea that you are established and not going to go away. Some people may respond right away – a lot of people do not. They want to “see” if you are a one-shot in the dark kind of dentist or not. Think about all the mail you receive at home and think about the companies that hit you again and again. In your own mind, I'll bet those companies are more real and more credible then some company you received just one piece of mail from.
3) The best price is not best necessarily the best postcard.
The cheapest is not necessarily the best. The old adage “you get what you pay for” applies here. I know that goes for dentistry as well. You are not going to get the top cosmetic dental surgeon for rock-bottom prices. I am not saying that one cannot get good dental work done for a reasonable cost; all I am saying is that cheaper is not always better. When you are looking for a good postcard company, get whatever potential Postcard Company you interview to send you samples. Make sure the postcard is a very good-quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company’s service, product, etc.
There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they mess up the printing, if they don’t get your mailing out on deadline, etc. – doing it dirt cheap might not mean getting the quality service you need or want.
4) Although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the
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