The Bottom Line for Sharp Business Owners:

• There’s a risk to working with you
• Find out what those risks are, do it today
• Analyze how yo
  Raising The Lifetime Value Of Your Customers
  Let's discuss a powerful, yet rarely talked about method of increasing the profitability of your self-storage facilities...raising the lifetime value of each customer.I urge you to sit up and pay close attention to this. Acquiring new customers is not a new concept to you. How to do it most efficiently might be. But the mere act of acquiring a new customer has likely been a goal of yours for years.However, increasing the value of each customer is a rarely thought of act in most industrie
  I’ve had the same barber for the last 10 years and the same deodorant for the five. How about you?

  I’ll bet that you have a trusted barber/stylist, and if you’re like me, once you find a deodorant you like, you stick with it. Okay, enough about barbers and antiperspirants, the question is, “Why are people so unwilling to try new products and services?” Even though when you ask people if they think there might be a better alternative out there, why don’t they make a switch? Risk - the risk is too great.

  Hair and sweat probably have nothing to do with your business, but no matter what business you’re in, there are customers – good customers that want to buy from you but their perceived risk is too high. If you own your own business, ask yourself, “Am I losing customers because it’s too risky to work with me?”

  The more risk there is in working with your business, the more prospects will elect to stay with their current choice, or perhaps look into another solution that’s not quite so risky. What risks are associated with doing business with you? If you don’t know you need to find out – now! Ask your prospects what risks they feel are associated with working with you, and ask your customers what risks they overcame in deciding to work with you. Smart business owners don’t speculate or use a magic 8-ball in identifying consumer risk, they get right to the source – asking their prospects and customers.|

  Take a Look Around:

  Once you’ve talked to your prospects and customers, take a close look at what the rest of the industry is doing. Does your competition attempt to reduce the risk for prospects? Do they make it easier for prospects to work with them? Ask yourself, “Is it easier for prospects and customers to work with XYZ Company than me?” If the answer is “Yes”, you might be losing a lot of business.

  What’s the Risk?

  Smart business owners identify what are the main risks in doing business with their company, and then try to minimize them. Here are some common consumer apprehensions that can keep prospects from buying from you:

  • How do I know I am getting the best value?
  • What if I find a better price two weeks after I buy from you?
  • How do I know your service will be good three months down the line?
  • What if you don’t make our deadlines?
  • What if I don’t like your product, can I get a refund?

  So What Can You Do to Minimize Risk?

  • Offer a guarantee (price, delivery, service, quality)
  • Offer a trial period
  • Offer a discount to new customers

  Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

  The Bottom Line for Sharp Business Owners:

  • There’s a risk to working with you
  • Find out what those risks are, do it today
  • Analyze how yo
    3 Keys To Writing A Killer Ad
    There's no question about it, without advertising, it doesn't matter how good your product or service is. If people don't know you exist, you're not going to sell a thing. However, just advertising isn't enough. You have to be able to write the kind of ad that will force people to dig into their wallets. The problem is, many of us don't know how to write that killer ad. Well, believe it or not, when you break it down to the actual essentials, there are only 3 keys to writing a killer ad. This article wi
    high. If you own your own business, ask yourself, “Am I losing customers because it’s too risky to work with me?”

    The more risk there is in working with your business, the more prospects will elect to stay with their current choice, or perhaps look into another solution that’s not quite so risky. What risks are associated with doing business with you? If you don’t know you need to find out – now! Ask your prospects what risks they feel are associated with working with you, and ask your customers what risks they overcame in deciding to work with you. Smart business owners don’t speculate or use a magic 8-ball in identifying consumer risk, they get right to the source – asking their prospects and customers.|

    Take a Look Around:

    Once you’ve talked to your prospects and customers, take a close look at what the rest of the industry is doing. Does your competition attempt to reduce the risk for prospects? Do they make it easier for prospects to work with them? Ask yourself, “Is it easier for prospects and customers to work with XYZ Company than me?” If the answer is “Yes”, you might be losing a lot of business.

    What’s the Risk?

    Smart business owners identify what are the main risks in doing business with their company, and then try to minimize them. Here are some common consumer apprehensions that can keep prospects from buying from you:

    • How do I know I am getting the best value?
    • What if I find a better price two weeks after I buy from you?
    • How do I know your service will be good three months down the line?
    • What if you don’t make our deadlines?
    • What if I don’t like your product, can I get a refund?

    So What Can You Do to Minimize Risk?

    • Offer a guarantee (price, delivery, service, quality)
    • Offer a trial period
    • Offer a discount to new customers

    Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

    The Bottom Line for Sharp Business Owners:

    • There’s a risk to working with you
    • Find out what those risks are, do it today
    • Analyze how yo
      Optimize Your Online Home Based Business Ads
      Getting your online ads noticed in today's competitive internet market is becoming increasingly difficult. Due to the highly effective and inexpensive nature of online advertising, home business entrepreneurs have flooded the market with their message - buy my product! With the sudden saturation of the advertising market, home business owners are looking for creative ways to circumvent the glut of text ads and get noticed with alternative methods. In this article, I will show you a very simple, yet high
      asking their prospects and customers.|

      Take a Look Around:

      Once you’ve talked to your prospects and customers, take a close look at what the rest of the industry is doing. Does your competition attempt to reduce the risk for prospects? Do they make it easier for prospects to work with them? Ask yourself, “Is it easier for prospects and customers to work with XYZ Company than me?” If the answer is “Yes”, you might be losing a lot of business.

      What’s the Risk?

      Smart business owners identify what are the main risks in doing business with their company, and then try to minimize them. Here are some common consumer apprehensions that can keep prospects from buying from you:

      • How do I know I am getting the best value?
      • What if I find a better price two weeks after I buy from you?
      • How do I know your service will be good three months down the line?
      • What if you don’t make our deadlines?
      • What if I don’t like your product, can I get a refund?

      So What Can You Do to Minimize Risk?

      • Offer a guarantee (price, delivery, service, quality)
      • Offer a trial period
      • Offer a discount to new customers

      Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

      The Bottom Line for Sharp Business Owners:

      • There’s a risk to working with you
      • Find out what those risks are, do it today
      • Analyze how yo
        Bomb! Ten Easy Steps to Blow Up Your Next Big Presentation – Guaranteed!
        Your next presentation is just around the corner. To ensure devastating impact, just follow these ten steps and watch your career catch fire.1. Avoid Excessive ResearchResearch is for geeks and bookworms. Do you really want to bore your audience with a bunch of statistics and facts that they can easily get from the library or from Google?You want to tell people your version of how things work, not someone else’s ideas that have been posted all over the Internet already.2. Be
        p prospects from buying from you:

        • How do I know I am getting the best value?
        • What if I find a better price two weeks after I buy from you?
        • How do I know your service will be good three months down the line?
        • What if you don’t make our deadlines?
        • What if I don’t like your product, can I get a refund?

        So What Can You Do to Minimize Risk?

        • Offer a guarantee (price, delivery, service, quality)
        • Offer a trial period
        • Offer a discount to new customers

        Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

        The Bottom Line for Sharp Business Owners:

        • There’s a risk to working with you
        • Find out what those risks are, do it today
        • Analyze how yo
          Procurement Definition
          Procurement can be defined as the purchase of merchandise or services at the optimum possible total cost in the correct amount and quality. These good and services are also purchased at the correct time and location for the express gain or use of government, company, business, or individuals by signing a contract.The process of acquisition of goods or services required as raw material (direct procurement) or for operational purposes (indirect procurement) for a company or a person can be called p
          rospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

          The Bottom Line for Sharp Business Owners:

          • There’s a risk to working with you
          • Find out what those risks are, do it today
          • Analyze how your competition is reducing customer risk
          • Conceptualize and test your strategy to minimize customer risk
          • Make sure that your marketing and advertising confidently expresses how you’ve minimized the major risks that prospects have, after all, what good is minimizing risk if no one knows about it? If you’re not an expert in marketing and advertising, hire someone who is.