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Atricle Dump - Do You Go The Extra Mile for Your Customers?
As a small business owner, you are paying big bucks for a skilled consultant to help resolve a pressing issue. What should you expect from your business consultant? This article will list why most business owners or managers hire a consultant. This article will also describe four key areas of knowledge a highly skilled consultant should possess in order to provide performance consulting.The reason most businesses hire a consultant is gene
2) Do you have more to offer each customer?
Single product sales are tou
When you look for a job in Canada, you will have to attend to the so called “job interviews”.Very often, you will be asked some inappropriate questions. You definitely need to know how to answer these questions so that you can land the job of your dreams in Canada!Normally, hiring decisions can not be based on certain things, such as marital status, race, religion, etc. For this reason, questions pertaining to this topic are usual
Here are a few questions to ask your business and tips to make it better:
1) How many times do your customers do business with you in a week/month/year?
Customer frequency is even more important than getting new customers! That’s right. I said it…the very thing you may be focused on should not be your primary focus. Calm down…I didn’t say remove your focus.
Take an auto shop for instance…most shop owners who I have spoken with over the years are always asking me “Joe, how do I increase customer/car count?” when the better question is “Joe, how do I make each of my customers/cars count?”
My answer to that, and this applies to any business, is to put in place a program or series of programs with focus on retaining customers, or welcoming back old ones. For example, you may implement a type of VIP Membership program for customers who have done regular business with you. To gain membership, a customer could meet criteria that you have set (i.e. sales dollars, number of months a regular customer, etc…). In some businesses and markets, customers would be willing to pay for such a membership.
Make sure your program includes an element to give the customer something as a member of your VIP program. As humans, status means a lot. Having a frameable certificate or a membership card is important to the success of this program. Also, be sure to include benefits that “ordinary customers” do not get. Discounts, access to professionals in your company, a free newsletter, and other items to make membership a percieved value to your customer.
2) Do you have more to offer each customer?
Single product sales are toug
The holiday season is a time of fun, cheer, joy and spending for many people or at least that’s what retailers and many small businesses are depending on. If you’ve been thinking of bringing in extra income during the holiday season - opportunities await you!The most important thing to remember about creating a short-term business idea for the holidays is early planning. Normally, July is the time-frame that individuals who have holiday
Take an auto shop for instance…most shop owners who I have spoken with over the years are always asking me “Joe, how do I increase customer/car count?” when the better question is “Joe, how do I make each of my customers/cars count?”
My answer to that, and this applies to any business, is to put in place a program or series of programs with focus on retaining customers, or welcoming back old ones. For example, you may implement a type of VIP Membership program for customers who have done regular business with you. To gain membership, a customer could meet criteria that you have set (i.e. sales dollars, number of months a regular customer, etc…). In some businesses and markets, customers would be willing to pay for such a membership.
Make sure your program includes an element to give the customer something as a member of your VIP program. As humans, status means a lot. Having a frameable certificate or a membership card is important to the success of this program. Also, be sure to include benefits that “ordinary customers” do not get. Discounts, access to professionals in your company, a free newsletter, and other items to make membership a percieved value to your customer.
2) Do you have more to offer each customer?
Single product sales are tou
There are only three ways to manage your organization, department or branch – Top-down, Bottom-up or a combination.What is Top-down management?- Keeping decision making at the top of the organization- Setting goals, quotas and direction in the board room or at senior executive level- Having strategic planning meetings or events that includes only senior management- Motivating people with fear or incentives only
My answer to that, and this applies to any business, is to put in place a program or series of programs with focus on retaining customers, or welcoming back old ones. For example, you may implement a type of VIP Membership program for customers who have done regular business with you. To gain membership, a customer could meet criteria that you have set (i.e. sales dollars, number of months a regular customer, etc…). In some businesses and markets, customers would be willing to pay for such a membership.
Make sure your program includes an element to give the customer something as a member of your VIP program. As humans, status means a lot. Having a frameable certificate or a membership card is important to the success of this program. Also, be sure to include benefits that “ordinary customers” do not get. Discounts, access to professionals in your company, a free newsletter, and other items to make membership a percieved value to your customer.
2) Do you have more to offer each customer?
Single product sales are tou
Good morning. Have you had your cup of coffee yet, because I hope so.I'm going to lay something earth shat terning on you now, and I hope that your readyHere goes nothing:There is something out there, a disease, if you will, an infection, a curse.Some people, they are head of COKE, PEPSI, Ritz Carlton, Shape magazine, McDonald's, and MICROSOFT.These people, plus lots of other super successful companies, ha
Make sure your program includes an element to give the customer something as a member of your VIP program. As humans, status means a lot. Having a frameable certificate or a membership card is important to the success of this program. Also, be sure to include benefits that “ordinary customers” do not get. Discounts, access to professionals in your company, a free newsletter, and other items to make membership a percieved value to your customer.
2) Do you have more to offer each customer?
Single product sales are tou
From the moment a business is launched, a phenomenon begins to take over. The anti-entrepreneurial inertia begins to set in.Every business starts out entrepreneurial. Hungry and eager, innovative, open-minded and resourceful, all of its attention focused on finding and keeping customers.Things start to happen and the business begins to grow.Meanwhile, something sinister begins to occur. Slowly, subtly and insidiously, the an
2) Do you have more to offer each customer?
Single product sales are tough. If all you have to offer a customer is a single product or service…an easy answer is develop a series of reports or cd study courses within your field of expertise. This will give you more opportunities to sell something to the same customers that you have already “warmed up” to your company. You will find a higher Return On Investment (ROI) on your marketing dollar with your current customer base than you will marketing for a “fresh” customer. Which leads me to the final question for this month’s tip…
3) How are you allocating your marketing budget?
For newer companies with less established customer bases…this one is tough…but as you continue to add customers to your database, you need to devote more and more of your marketing budget to re-marketing to your current customers. Do you necessarily need to sell them product? Nope. You can solicit referrals, getting the easiest business possible from your easiest source of new business possible. Be sure to include an incentive that motivates your customers to refer business. This could be as simple as a thank you letter, or as complex as a report that adds value to the referring customer’s business or life. You can also survey them, and find out what they think of you and your business. I know that sometimes we don’t want the brutally honest information, but we need to hear it so we don’t lose customers! Offer them
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